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I have over 10 years of experience in advanced TV sales, with a proven track record of delivering data-driven TV solutions to national clients across various industries. As the VP of Advanced TV Sales at Cadent, I led the sales of Data Driven Linear, CTV/OTT, and Addressable platforms, leveraging my deep expertise in data analytics, targeting, and measurement.My mission is to help advertisers find and reach their specific audiences across the evolving TV landscape, using data-driven solutions that optimize performance and ROI. I also educated and collaborated with the lead account executives on advanced TV pitching and data targeting strategies. Additionally, I sold the Cable and Broadcast platforms for various national clients, and reported into the EVP of Advanced TV and Video and the SVP of Ad Sales Western Region.
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National Sales ManagerContinuum Media Feb 2024 - PresentLittleton, Co, Us -
Vice President Of Advanced Tv SalesCadent Jun 2020 - Oct 2023New York, Ny, Us• Responsible for selling the Cadent Advanced TV Platforms: Data Driven Linear, CTV/OTTand Addressable to national clients.• Educated the lead account executives with advanced TV pitching and data targetingsolutions for their respective West Coast accounts.• Also sold the Cable and Broadcast platforms for various national clients.• Coordinated with the Cadent Data Solutions group for client programs surrounding datatargeting and measurement.• Collaborted and maintained relationships with various 3rd party media measurement partners such as Nielsen Catalina, IRI, Acxiom, Experian, Innovid (TV Squared), 605, Experian Auto, IHS (Polk), Kantar Millward Brown, Epsilon, etc.• Reported into the EVP of Advanced TV and Video as well as the SVP of Ad SalesWestern Region -
Director Of Advertising Sales, National Advanced Tv & AddressableAmpersand Nov 2018 - Jun 2020New York, Ny, UsResponsible for developing addressable and national linear opportunities for West Coastkey clients.• Manage two account directors (one in Los Angeles and one in San Francisco) and theirterritory regions across Los Angeles, San Francisco, Seattle, Portland, Las Vegas andArizona.• Managed key developmental accounts across all regions (Los Angeles, Chicago and NY).• Support and partnered with key strategic divisions at Ampersand - Agency Strategy,Client Partnerships, Auto, Local and the Data & Analytics teams.• Collaborated with the Data & Analytics team to help define and find key data partnershipsto help further advance the addressable platform. -
Client Partnerships- Advertising SalesXandr Dec 2012 - Nov 2018New York, Us• Responsible for leading client direct relationships in the Automotive andEntertainment/Studio categories for DIRECTV/Xandr. I also covered clients in the Seattleand Portland territories.• Developed and sold linear, CTV/OTT, and addressable advertising campaigns acrossDIRECTV, AT&T uVerse, TV Everywhere and DIRECTV Stream• Sold NFL Sunday Ticket integrated sponsorships -
Account ExecutiveNickelodeon Nov 2005 - Dec 2012Los Angeles, Ca, Us• Successfully sold a high level of digital sales and marketing programs across variousproperties within the Viacom Digital Kids and Family Network.• Coordinated with the Nickelodeon on-air sales team on effective convergent marketingprograms for various clients. Worked with Nickelodeon Marketing towards creatingexciting and impactful marketing programs for top clients, including the Kids ChoiceAwards. -
Account ExecutiveAlloy Media + Marketing Feb 2000 - Nov 2005New York, Ny, UsDevelop unique and effective cross platform marketing strategies for the youth marketing corporation, Alloy Media and Marketing. -
Account ExecutiveRivals.Com Jan 1999 - Dec 1999UsManaged the Southwest advertising sales office for the launch of RIVAL NETWORKS, a network of over 400 sports affiliate websites. -
Account ExecutiveGo Network/Infoseek Jun 1997 - Jan 1999DkManaged online banner sales and sponsorships for the Southwest region. Top clients included: Mitsubishi, Lexus, Lincoln-Mercury, Cars Direct, DayRunner, Mattel and the Weather Channel -
Media SupervisorTbwa Chiat Day 1997 - 1998Handled all interactive media planning for The Weather Channel and Energizer. Planned traditional media (Cable, Print, Spot Broadcast) for AirTouch Cellular, Energizer, and The Weather Channel
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Media PlannerTeam One 1994 - 1997Los Angeles, Ca, UsResponsible for all media planning for the Eastern and Western Lexus Dealers Association. Responsible for all print and broadcast media planning for Adidas -
Assistant In Spot BuyingJwt 1992 - 1994New York, Ny, UsPrimary assistant to the SVP, Director of Spot Buying for the Western Region
Amanda West Skills
Amanda West Education Details
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University Of Southern CaliforniaGeneral
Frequently Asked Questions about Amanda West
What company does Amanda West work for?
Amanda West works for Continuum Media
What is Amanda West's role at the current company?
Amanda West's current role is National Sales Manager @ Continuum Media.
What is Amanda West's email address?
Amanda West's email address is am****@****com.com
What is Amanda West's direct phone number?
Amanda West's direct phone number is +131089*****
What schools did Amanda West attend?
Amanda West attended University Of Southern California.
What skills is Amanda West known for?
Amanda West has skills like Digital Media, Media Planning, Online Advertising, Media Buying, Mobile Advertising, Comscore, Addressable Advertising, Cable Television.
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