With a humble start in the entertainment industry's mailroom at ICM, Amanda Whitcroft climbed the ranks to become Luc Besson's creative executive. Transitioning to talent management, she guided actors and brands before founding her own PR firm amid a stint in healthcare fundraising. In the realm of hospitality, she cultivated a roster of 30+ restaurants and hotels across NYC until the pandemic prompted a pivot to tech, web3, healthcare, and emerging markets, all while delivering bespoke services. Her PR prowess garnered recognition in notable publications like Business Insider, Fintech TV, and Authority Magazine. Amanda has lent her expertise to culture councils at Rolling Stone, CoinTelegraph, and Forbes, contributing thought leadership on topics such as AI's impact on creativity and Web3's disruption of Hollywood. Amanda is a force with regard to being a culture connector for her clients and companies she advises.