Amanda Willinger Email & Phone Number

New York, Ny, Us

Philadelphia, Pennsylvania, Us

Philadelphia, Pennsylvania, Us

Philadelphia, Pennsylvania, Us

Lead e-business for LAGOS and responsible for ecommerce, digital marketing, CRM, business development, new technology, customer care & operations. Promoted to VP after leading record revenue growth. Reports to the CEO.

New York, Ny, Us

Lead IPPOLITA’S Creative Services department. Responsible for concept, design and implementation of all customer facing material, digital initiatives & training material for this growing luxury brand. Reports to CEO.Spearhead all brand-enhancing, market-specific initiatives including:Photography – Creative director for all shoots – both lifestyle and still life. Manage in-house studio, hire photographers/stylistsPackaging – lead a complete redesign of shopping bags, boxes and all retail collateral for IPPOLITA’s first ever retail boutique opening on Madison Avenue in Fall, 2012Direct Mail – manage the photography, design and production of all direct mail for IPPOLITA including brand books, mailers and gift guidesAdvertising, Outdoor & Collateral – Responsible for the design and execution for both retail & wholesale (over 60+ wholesale partners)Internal & Training Material – create all training materials including: videos, brochures, line sheets, pre-sell packs and currently working on a DAM site intended to evolve training programs to a more digital platformE-commerce – design & develop all creative for IPPOLITA.com including photography, layout, content creation & copy writing. A complete site redesign has launched.Digital Marketing – Create all email campaigns (120+ annually) and banner adsVideo Creation – Art direct all videos for the brand, including campaign, collections & trainingSocial Media – Ensure digital campaigns are extended to social media. Create special campaigns to generate excitement and loyalty among social community + blogger outreachManage all agencies and lead internal creative teamOversee department’s budget, adhering to strict targets for cost efficiency and ROI

New York, Ny , Us

Led David Yurman’s Creative Services department. Responsible for creative development for DavidYurman.com; including design, photography, content creation, digital marketing and collaboration with analytics team to track performanceCreated 150 + emails annually that deploy to database and specific segmentsSpearhead all social media initiativesFilm & Banner Adverts – provide art direction and design for interactive screens and online mediathroughout the worldCreative direction and management for photoshoots - both lifestyle and still lifeServed as digital brand guardian at all customer touch points to ensure imagery and contentremain consistent and meaningful across all global locations and product categoriesCollaborated with offline teams to ensure brand synergy and holistic marketing programsCreated a management system and calendar to track projects and ensure goals & deadlines are metKept abreast of industry trends and emerging technologies to bring the best ideas forward in afast moving channelEnsured all initiatives had a substantial ROI

Edison, New Jersey, Us

Lead Tumi’s Creative Services department to update, elevate and extend this luxury travel, business and handbag brand at all points of consumer contact.Spearhead all worldwide creative initiatives including print, packaging, direct mail, collateral, point-of-sale, visual/retail merchandising, media, internet and internal & external communicationsDevelop and execute brand-enhancing, market-specific programs to deliver profitable growthEnsure brand image is consistent and dynamic across all market categoriesManage relationships with all external marketing resources including agencies and creative supportOversee, train and mentor internal Creative DepartmentWork in conjunction with all departments including; Sales, Customer Service, Product Development & Design, Retail & Store Construction and Interactive on a global level to ensure all communication efforts blend cohesively with creative platform

Managed all marketing, positioning and branding of this premier international art auction house. Reported directly to Chief Marketing Officer.Creative direction and content author of all advertising, promotions and direct mail, each targeted towards exclusive, high net-worth clientèleWorked with department heads to create effective, detailed marketing plan for each of the divisionsOversaw planning, placing and buying of over 200 print advertisements annually in accordance with brand strategyWorked to maximize brand visibility by creating and developing relationships with media and external PR firm; coordinated press coverage and special eventsRedesigned, relaunched and supervised the development and usage of Phillips’ internet siteWorked closely with Design, Events, CMS, Operations, and Website to ensure seamless marketingProvided strategic forecasting, budgeting and project management for all marketing initiatives

Daily management of all marketing efforts from design development to production, including; advertising, collateral, proposals, direct mail, and all print mediaDeveloped Sotheby’s “Style Guide” to brand the company and maintain visual and conceptual consistency among all materials company-wide - a comprehensive, year-long project which resulted in an updated, luxury brand image and a marketing guide that is still widely used as the company standard todayResearched market conditions and key demographics to provide targeted marketing planDefined, identified and researched target audiences to effectively customize marketing materialsDeveloped and managed vendor relations to ensure superior quality and cost-efficient solutionsSupervised press checks and art direct photoshootsCreated and prioritized schedules and responsibilities for all projects

New York, New York, Us

Managed production of marketing materials including media, collateral, direct mail and promotionsOversaw in-house advertising consisting of design, production, traffic, media buying and placementWorked with designers and specialists to achieve creative and workable solutionsDeveloped and executed building signage programCreated and managed scheduling database for smooth and timely work-flow–became the database of all marketing materials as well as the company’s archivesEvaluated, selected and worked closely with outside vendors