I am an experienced brand and business strategist with an extensive background in marketing and brand. I specialise in integrated communications. Highly collaborative, I craft and execute strategies - working directly with individuals and organisations. Initially focused on television & media, through my work as an independent brand and business strategist, I work across many industries - natural beauty to transport tech and everything in between. I have an entrepreneurial spirit and celebrate it in others.I te taha o tōku pāpā, ko Ngāti Maniapoto te iwi, I am just beginning my journey to understand that. My mother immigrated from Dublin, Ireland. My daughter (tāku tamāhine) is loudly and very proudly Ngāti Porou! My focus is on developing and executing strategy to launch / grow / develop businesses / concepts and ideas. I’m motivated by moving the dial and obtaining real results. I’m passionate about NZ, sustainability and innovation – smart people doing good things. I have led many high profile and award-winning launches and campaigns for some of NZ's most well-known brands, with experience in B2B and B2C, across all areas of the marketing mix - brand strategy & development through to performance marketing and execution. I have a Bachelors Degree in Business (Management and Marketing), a Diploma in Business and post-grad papers in a number of areas of interest including Entrepreneurship & Innovation and Organisational Change.I work with individuals, SME’s, small start-ups and large corporates. I’m a news junkie, a storyteller and a lover of brain-storming, interesting conversations, chunky projects and long walks on beaches. I like a job well done. I am considered skilled at "taking lots of information and putting it all together so it makes sense" - whether a business plan, articulation of purpose or a go-to market strategy. I work with both a product development and a brand / marketing strategy lens.I work hard to support select individuals and organisations looking to develop concepts, launch or grow their own brands and businesses. Through PurposeLedPeople I support and celebrate those living and leading with purpose - this has included the creation of Heavyweight Media, for which I am an EP.Once I was the Marketing Director for a large media network, now I'm carving a new path. Available for projects through These Guys I Know – a company based on smart thinking and collaboration. We put together bespoke teams for projects, drawing from our extensive network of smart people. Do you have a project to discuss? Let's chat!