Category Management for Skin Cleansing Key Brands - Dove, Lifebuoy, Lux, Love Beauty & Planet Accountable for the development and profitability of the category and channel through:• Synthesizing market trends, category insights and consumer/ shopper insights for the development of annual Trade Category Plan (TCP) • Acting as the key interface between cross-functional stakeholders (sales, marketing, finance, demand/supply chain) to execute trade activities and ensure… Show more Category Management for Skin Cleansing Key Brands - Dove, Lifebuoy, Lux, Love Beauty & Planet Accountable for the development and profitability of the category and channel through:• Synthesizing market trends, category insights and consumer/ shopper insights for the development of annual Trade Category Plan (TCP) • Acting as the key interface between cross-functional stakeholders (sales, marketing, finance, demand/supply chain) to execute trade activities and ensure smooth operations end-to-end• Evaluating profitability, P&L and ROI for nationwide/ trade specific campaigns and promotions across brands and channels in order to achieve target sales ambition set within IOPs• Ensuring accuracy of sales forecast through balancing demand and supply of inventory in liaison with supply chain planners Show less

Category Management for HomecareKey Brands - Breeze, Persil, Comfort, Seventh Generation

• Independently manage several global tracking studies across AMEA region, including Singapore, Thailand, Australia, and India• Enable insights driven decision making for brand and communications strategies across a range of industries such as FMCG, Food and Beverage, and Government Agencies• Lead conversations with local and regional business stakeholders, such as insights and marketing teams, to develop a stronger internal understanding of key business issues and derive… Show more • Independently manage several global tracking studies across AMEA region, including Singapore, Thailand, Australia, and India• Enable insights driven decision making for brand and communications strategies across a range of industries such as FMCG, Food and Beverage, and Government Agencies• Lead conversations with local and regional business stakeholders, such as insights and marketing teams, to develop a stronger internal understanding of key business issues and derive actionable marketing strategies • Showcase proficiency across a wide range of consumer research solutions, including brand tracking, brand equity, copy testing, customer satisfaction, and social media listening Show less

• Set up and execute research studies from end-to-end, which includes design of research study based on business needs, coordinating with third party vendors to ensure smooth fieldwork progress and data integrity • Identify and drive internal operational efficiencies, such as working with third party vendors on logic checking deliverables and data visualisation

• Designed marketing collaterals for various concerts and musicals at RWS• Developed innovative campaigns during weekly marketing meetings, increasing ticket sales of an entertainment act by 5% in its final week of showing• Worked closely with a variety of people, such as external creative agencies and in-house design team• Assist with social media engagement through preparation of write-ups and event banners for RWS entertainment website and iPhone application