A results driven senior executive with a proven background in the achievement of profitable business relationships. I have held Board positions and worked for the leading integrated marketing communication groups: WPP, Euro RSCG and HAVAS worldwide. During my career I have worked with global brands, across multiple markets and within a variety of industry sectors, notably automotive, financial services and telecommunications. I have worked with clients to improve levels of employee, customer and channel engagement, build brand advocacy and loyalty, improve productivity and drive customer satisfaction.
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Director Performance ImprovementBi Worldwide Emea Jun 2015 - Mar 2021Newport Pagnell, United KingdomWith sales in excess of $600m, BI Worldwide provides commercially robust business solutions founded on the principles of behavioural economics to global clients through it's network of offices in Australia, Canada, China, India, United Kingdom and USA. As part of the EMEA leadership team I am engaged in the strategic direction and management of the PI division, working with global clients to craft measurable solutions to engage, incentivise and reward their employees, channel partners and customers. -
Associate DirectorDigital Fibre Aug 2014 - May 2015Tring, Hertfordshire
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Director Employee EngagementBi Worldwide May 2013 - Jul 2014Newport Pagnell -
Director Business Development @ Big AccoladeBig Group Mar 2012 - Apr 2013London, United KingdomFounded in 1991, the big:group is an integrated marketing communications agency providing digital, marketing solutions through integrated verticals to a wide range of clients in B2B and B2C sectors. big:group offers services that encompass online design and build, digital engagement, consumer promotions, content production, experiential marketing and live events. Based in Holland Park, London, the company has specific expertise in the travel, financial, automotive, entertainment and FMCG sectors. A NMA Top 100 interactive agency since 2003, big:group has twice been voted one of the UK's top 5 digital agencies in the Marketing Week Agency Reputation Survey conducted by YouGov and is the only agency to maintain a top 5 ranking two years running. big:group is ISO 9001 and Eco certified and a member of the Institute of Promotional Marketing.big:group is entrepreneurial and has launched successful spin-off agencies and well known music and entertainment properties. -
Executive Board DirectorGrass Roots Jun 1996 - Mar 2008Hertfordshire, UkGrass Roots is a global performance improvement company servicing over 2000 clients across 15 countries with revenues in excess of $450m (2009/10). A WPP Associate company.I fulfilled a number of roles within the Group companies culminating in my appointment to the Group Board. As Client Services Director I was engaged in the strategic direction of group activity encompassing all lines of business, including digital marketing, learning, measurement, reward, loyalty, recognition and events. I had financial accountability for the Client Services team who led the planning function for retention, growth and acquisition activity for all integrated programmes.As Director - Grass Roots Travel Awards I was responsible for Business Development planning and financial forecasting using balanced scorecard methodology. I led cross selling initiatives and a programme for growth with a primary focus on new client acquisition. -
Account Director @ SkybridgeHavas May 1994 - Jun 1996London, United Kingdom -
Account DirectorWorldspan 1989 - 1994North Wales
Amanda Wright Education Details
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The Leadership Process -
Chartered Institute Of Linguists - Cours Superior -
English Literature And History
Frequently Asked Questions about Amanda Wright
What is Amanda Wright's role at the current company?
Amanda Wright's current role is Director Performance Improvement at BI WORLDWIDE EMEA.
What schools did Amanda Wright attend?
Amanda Wright attended Ashridge Business School, Collège International De Cannes, Staffordshire University.
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