Amanda Chang, Mba Email & Phone Number

Toronto, On, Ca

Vancouver, Bc, Ca

Vancouver, Bc, Ca

- Developed and implemented data models using DBT for multiple business domains, resulting in a streamlined data analysis process and improved data accuracy for stakeholders- Built and maintained product dashboards, including adoption funnel, retention and experiments monitoring, providing real-time insights and enabling stakeholders to make informed decisions- Collaborated with cross-functional teams, including data science, product, engineering and marketing to support onboarding, lifecycle, and subscription tier experiments, increased customer adoption by 10%- Designed and delivered RFM Segmentation model, resulting in improved customer classification- Conducted thorough data quality assurance (QA) checks and troubleshooting, reducing data discrepancies by 30% for product data and ensuring data reliability

Montreal, Qc, Ca

**Automat was Acquired by Salesfloor.- Migrated customer dashboards from Google Data Studio to Tableau, reduced data processing and reporting time from 1 week to 2 hours/project- Analyzed quantitative and unstructured data and implemented product strategies; presented strategies to the product and senior management team on a bi-weekly basis- Optimized Incremental revenue model and facilitated hypothesis testing for AB tests on key revenue metrics- Developed user persona analysis methodologies and supported customer segmentation and campaigns

Coindera is an advanced crypto alerting system, monitoring 11,000+ cryptocurrencies. coindera.com- Design analytical dataset and query data from multiple databases (1 Million+ data points) using SQL in Mode- Present reports and dashboards (in Tableau and Amplitude) that uncover actionable customer insights and facilitate product optimization- Analyzed customer retention with cohort analysis in Python (pandas, seaborn, and matplotlib); applied regression analysis techniques to validate correlations between the customer behaviours and the acquisition

Toronto, Ontario, Ca

- Oversaw launch of marketing campaigns for Newcomers product portfolio – deposits and credit cards; recommended execution options by analyzing data across digital marketing channels to identify customer insights and opportunities- Managed and enhanced dashboards using Adobe Analytics and Tableau and delivered weekly reports on campaign performance to support decision making by Marketing, Product, and Sales teams- Built competitive analysis deck for Digital Sales team’s monthly review; compared F19 campaigns and offerings from industry competitors and presented marketing trends

Singapore, Sg

- Analyzed customer retention and churn, reducing customer churn by 25% by identifying key behaviors and customer journey gaps - Analyzed website URL structures and helped merchants’ e-commerce team maximize SEO- Consulted for the use of Google Tag Manager, Google Analytics, Google Ads (SEM, Dynamic Shopping Ads, and setup of Google Merchant Center), and Facebook Dynamic Ads- Facilitated 3 workshops/month training 40-50 merchants per session on e-commerce website setup and management (Merchandising, Promotions, and Website Tracking Code Implementation)- Reviewed 200 service cases and customer feedbacks per week to improve product features and make revisions to SOPs and Q&A guidelines; reduced case processing time by 1 hour per customer and improved customer adoption

Truegrasses is a startup, offering products that reduce carbon footprint. www.truegrasses.com- Analyzed sales and marketing data using SQL and Excel; defined KPI metrics and created Tableau dashboards to be reviewed by the CEO and COO monthly- Launched a new company website, increased impressions and visitors by 5+ times through effective social media, referral, and SEO strategies and analysis (using Google Analytics and Google Search Console)- Expanding retail channels from 2 to over 50 stores in Taiwan and China and from 1 online channel to over 10- Secured a featured story at National Geographic at 0 cost in print; tripled sales revenue of gift product line in 2016

Master Of Business Administration - Mba, Management Analytics

Certification, Data Analytics

Digital Communication And Media/Multimedia

Bachelor’S Degree, English And Economics