o Initiated, developed and implemented company’s social media plan to promote brand and serviceso Develops media plan strategies for prospective and current B2B clients including PPC, Social Media branding/ lead generation, YouTube, Display to help meet client’s needs and expectations within their budgeto Managed end-to-end project execution of marketing campaigns, ensuring timely delivery within scope and budget constraintso Works with Sales Team to develop strategies on presenting proposals to prospective clientso Stays informed with best marketing practices in higher education as well as the state of higher education to share information with team in order to add value to client serviceso Creates lead nurturing strategies for email and conference implementationo Reports on strategy implementation and team productivity, maintaining accountabilityo Generates content to develop RFP responses for higher education institutions

o Oversaw media plans and execution of digital marketing campaigns for over 20 Higher Education schoolso Achieved 100% of 2020 fiscal year revenue targeto Increased monthly revenue for largest client by 28%o Created and maintained relationship with clients, holding reoccurring calls to discuss performance and additional opportunities/ strategies o Analyzed lead data for each school to optimize campaigns in order to hit client’s metrics and increase revenueo Collaborated with media team to ensure clients’ needs and media strategies aligno Lead Client Success Team in reporting weekly/ monthly revenue numbers to the department

o Oversaw strategy and execution of affiliate buy, consisting of 12 vendors and ranging from $1.5 – $2MM/montho Tracked and analyzed trends in data, making optimizations on campaigns improving conversion by 50% and decreasing cost by 20%o Developed and maintained relationships between qualifying center and admissions directors to improve performance and increase efficiencyo Cultivated cost-savings plan to bring toll-free number strategy in house, leading to over $500,000 in annual savingso Worked with IT department to prioritize tickets on behalf of marketing departmento Facilitated branded email campaigns to promote specific programso Supervised team of two media buyerso Promoted from Sr. Media Buyer to Associate Director

o Created and managed lead generation monthly budget with over 40 vendors, ensuring quality leads are delivered without exceeding monthly budget of over 2 million dollarso Initiated, built and maintained relationships with partners including in-person meetings and conference calls to discuss campaign progress, issues, growth opportunities and trendso Oversaw affiliate program accounts, making necessary daily adjustments for over 150 campaignso Provided accurate data and time sensitive reports to both internal executive teams and external partners using reporting systemso Analyzed performance of campaigns continuously increasing conversion rateso Promoted from Digital Marketing Coordinator to Sr. Media Planner

- Lead twelve women on the National Board, implementing national initiatives to promote involvement and accountability- Chaired National Convention Committee, developing an experience to enhance the education about our organization for our members- Provided guidance for members on a national level, assisting in the development national policies and procedures- Wrote press releases regarding Sorority events, promoting accomplishments on a national level- Initiated strategic planning

o Managed 60 PPC campaigns in Google, Bing and Facebook o Oversaw PPC budget up to $70,000, consistently under spending on a monthly basiso Created and optimized ad copyo Generated weekly reports on performance of adgroups, ensuring all keywords were in top position and cost per lead was on targeto Generated reports on website traffic via Google Analytics giving visibility on how visitors were interacting with creative

o Facilitated creative deliverables between media planner and designero Facilitated technical deliverables between client services and technologisto Proofed and organized creative for client deliveryo Assisted in project management to improve department efficiencyo Lead and coached team in defining projects and scheduling timelineso Ensured projects, both large and small, were on time and on budget

o Maintained interactive media buys for 50 specific clientso Planned media buys and contracts for potential new clientso Tracked leads collected from micro siteso Proofed landing pages for consistent accuracyo Interviewed potential employee candidates and provided recommendationso Supervised 2 coordinators on same team

- Approved 25 Undergraduate Chapter’s recruitment plans, making sure they are following proper procedures and are educated in our intake process- Approved new member applications, making sure all accepted applicants embrace our mission and tenets- Provide ongoing guidance to undergraduate chapter members

- Advised GAP chapters and members on day-to-day function of chapter, event planning and member recruitment- Developed programming for GAP members such as an annual luncheon where members are recognized for their professional development and leadership- Contacted twenty interested women and assisted them in becoming members- Assisted other board members in projects and committees such as the annual convention, the National Board handbook, and overall strategic planning for the organization- Planned and implemented workshops and events for national convention- Wrote for Sorority quarterly newsletter, ONE Vision about how to improve the GAP program on a local level

o Assisted in preparing new website that was launched in August 2004, creating and filling web pages with contento Proofread newsletters to be mailed to memberso Wrote and issued press releases announcing gifts that were given to the Gardeno Assisted in commercial shoots, ensuring talent and camera crew were in correct spots for efficient shoot o Assisted Concert Runner, making sure the artists were on stage on time and provided other related support

Managed office supply orders; shipped packages to be delivered internationally in a timely manner