Amanda Beck Email & Phone Number

Clemmons, Nc, Us

• Utilize Salesforce, DemandTools and Geopointe to optimize and distribute sales leads in support of entry-level events • Coordinate, format and deploy geo-targeted email campaigns in Active Campaign• Maintain multiple schedules in an effort to unify marketing and direct sales efforts• Manage lead generation efforts in support of company-wide mission to increase reach • Provide support to the team in regards to Salesforce, a customer service platform• Generate and analyze conversion reports to determine sales successes and shortfalls• Utilize Salesforce functionalities to manage duplicate leads, cull inaccurate data and improve efficiencies • Assist Executive Team with various marketing related projects as they arise

Greensboro/Winston-Salem, North Carolina Area

• Managed client accounts, including Pinehurst Resort, through effective communication and attention to detail• Served as the liaison between the client and in-house creative team• Researched fitting advertising mediums and made recommendations to clients based on their goals• Negotiated advertising campaigns with print, online and broadcast representatives

Salisbury, Maryland

• Supervised Assistant Director of Marketing and Public Relations and interns• Completed special projects including presentations and department initiatives for the Director• Served as the point person for the Wicomico Civic Center’s recently launched business sponsorship program• Solicited business sponsorship sales through one-on-one meetings and direct mailings to potential advertisers• Oversaw the redevelopment and launch of new websites as well as the maintenance of existing sites• Developed a 2008 Fiscal Year marketing plan for the Civic Center’s on-site catering service• Worked with the Sports Marketing Manager to attraction regional tournaments and events to the county

Salisbury, Maryland

• Established and maintained positive relationships with local and regional media outlets• Purchased advertising and secured sponsorships for concerts, family shows, special events and trade shows• Developed and carried out marketing plans for signature events • Handled day-of logistics for Civic Center shows and Tourism events • Composed and distributed press releases to all local and regional media outlets• Utilized Adobe Photoshop and InDesign to create collateral materials, reports and advertisements