Delivered brand strategy and content strategy expertise across the J&J portfolio, including the MedTech, Pharma and Consumer businesses. Introduced the first Branding Community of Practice to cultivate and evolve J&J’s brand building capabilities, convening experts from across the organization to share and develop best practices. Shaped strategy for packaging innovation, connecting cross-functional teams to collaborate and align on opportunities to improve customer experience, supply chain efficiencies and sustainability goals.Transformed the learning and development experience for employees – moving from a highly fragmented, business-centered approach to a personalized, human-centered experience. Created a culture of growth, belonging and continuous learning through a singular proprietary platform.Engaged global partners in the Public Health sector, such as the WHO and USAID, to improve awareness and engagement initiatives for Youth, positioning J&J as a leader in Youth-focused program innovation.

Built meaningful and differentiated brands, translating research and insights into purposeful strategies. Guided and inspired strategists, brand designers and activation partners to successfully bring brands to life.Advised senior executives on brand transformation initiatives, including new brand creation, brand strategy, portfolio strategy and employee experience for complex manufacturing and technology companies. Spearheaded innovation workshops for C-level executives down to new hires. Workshops ranged in focus from employee and customer experience, new product/offering ideation and future corporate strategy of world class brands.

Conducted global qualitative and quantitative research — leading interviews, focus groups, survey development and research synthesis — to inform strategic business decisions for scrappy start-ups and Fortune 50 leaders.Established data-driven international growth strategies, helping brands such as Chick-fil-A lean locally in their approach to successfully enter new markets and remain authentic to the global brand.

Extracted key audience insights and brand opportunities through in-depth analysis of competitive audits, market data and qualitative/quantitative research. Infused findings into compelling brand identities and messaging strategies.

Designed effective marketing and communications strategies, amplifying compelling stories to drive consumer action, awareness and retention for healthcare brands. Managed tactical planning through strategic execution. Quickly advanced into a managerial role, leading client accounts, mentoring direct reports and collaborating on new business initiatives. Directed projects and cross-functional teams to deliver award-winning audience strategies and campaigns. Responsible for record-breaking acquisitions that exceeded annual recruitment goals for the national bone marrow registry, Be The Match.

Conducted primary research between patients battling life-threatening diseases and selfless donors to better understand the patient/donor journey, leveraging insights to build influential engagement strategies. Actively supported the Crisis and Critical Issues Team to establish trusting relationships with clients in high-stress situations, resulting in organic new business opportunities.

Developed brand messaging, bylines, media materials and other content on behalf of clients; supported more than 35 clients across various B2B and B2C industries including healthcare, consumer products, corporate, nonprofit and technology.Identified media opportunities and pitched stories to local, regional, national and trade media across broadcast, print and online outlets, while building relationships with targeted broadcast, print, social and online media. Results include top-tier national and local placements, including The Associated Press, USA Today and Parents Magazine.Clients included 3M, ABRA, Blue Cross Blue Shield, Bridgestone Americas, Be The Match, GiveMN, Land O' Lakes, Mayo Clinic and UnitedHealthcare.

Coordinated the launch of a new communications strategy in August 2013 with a target audience of 4800+ second-year students at the university.Developed and implemented a social media strategy including creating and maintaining content, analysis of real-time usage and continuous improvement/effectiveness. Tools included Facebook, Twitter, blog, website and mobile apps.Wrote content for traditional, social and digital communications, ranging from thematic articles to tweets, and measuring continuous performance metrics for improved strategy advancement.Managed approval process for 2014-2015 communication cycle.

Provided internal communication and budget tracking support, research and proofreading for account management team serving B2B clients, including General Mills, 3M and Aimia. Projects spanned messaging, content strategy and creative asset development.Coordinated project management and project delivery of resources and vendor projects, including maintaining schedules and reports, testing web development and identifying opportunities to contribute solutions and/or process improvements. Additional responsibilities included supporting presentation preparation, photo shoots, production and vendor management.

Assisted with writing materials and media pitches, in addition to planning and executing special events for clientsDirectly supported the public relations team in all marketing and public relations communications and advocacy efforts for nonprofit and business clientsResponsibilities included researching new social media tools and engagement strategies, assisting with social media content and posting, as well as researching and building target media lists

Created campaigns to inform the citizens of Toledo on social networking, theft, scams and other important issuesDrove community participation in the city of Toledo through radio broadcasts and presentations at local schools and universities

Ensured quality and accuracy of news articles before publicationResponsibilities included editing for grammar, punctuation, AP Style, as well as fact-checking, formatting and working closely with InDesign for page design and layout

Successfully managed transition of publication from monthly to weekly distributionLed staff meetings and managed creative team and publication content to ensure quality content and publishing deadlines were met. Edited content for style and grammar, as well as submitted content for layout and design before deadline Key decision-maker in staff recruitment and retention

Regular contributor and writer for monthly publicationWrote articles on campus and statewide issues to promote student awareness