Amanda Arevalo Email & Phone Number

Menlo Park, Ca, Us

Lehi, Ut, Us

Menlo Park, Ca, Us

- Shaped brand voice and orchestrated cultural moment campaigns for Facebook Community, ensuring we're tied to the larger Facebook App brand, but solidifying our own look, feel and voice for our sub-brand.- Activated and built the Facebook Community channels, more than doubling our social followers in one year (542k), developing a readership of 2.6M uniques on the Community Blog (a 25x increase), managing four agencies to inspire and educate community builders at every stage of the admin journey.- Produced major campaigns for priority product launches, leading a cross-functional team across partnerships, public figures, comms and product for features such as Live Audio Rooms, Public Groups and US2020 Elections updates, educating admins at mass scale. - Spearheaded our diversity and inclusion video series on the Page and Blog, featuring Black leaders and differently-abled community leaders sharing their expertise on creating more inclusive spaces, whilst enveloping the stories of more diverse creators in our evergreen storytelling - Enhanced campaigns for More Together and cultural moments marketing across the company as a member an internal diversity panel – the Inclusion Representation Lens.

San Francisco, California, Us

- Co-founded a 3-month mentorship program matching 17 high school and college girls with 12 female industry leaders- Organized program development covering career advice, resume and interview prep, life advice and positivity- Designed and updated the website

- Developed strategic audience-first program for 22,000 top community leaders, scaled to four other regions- Produced live panel with Latinx community leaders and influencer speaker, as well as Baila Booth activation featuring local NYC Latinx Facebook Groups at Facebook-sponsored People en Español event during HHM, which over 5,000 people visited and garnered 87.5 million impressions and 2 million meaningful engagements - Launched the first content and community-focused survey across all regions, shared out major data trends and recommendations including a revised content strategy with a focus on cultural moments and video content- Pioneered a full-day shadow activation and workshop model for tentpole moments like the Facebook Communities Summit and F8, driving awareness and engagement of Groups products, scaling workshops as a regular content series among regions - Collaborated with XFN to bring to life major initiatives like the More Together campaign casting and production and Live Q&A product series with org leaders

New York, New York, Us

- Edited and posted 200 to 300 pieces of content (both articles and videos) per week, garnering around 1 to 3 million page views/month, packaging content for distribution across social and optimizing for search- Created personalized strategy for top-performing creators from content ideation pitches to educating them on the basics of writing and reporting, social sharing, journalistic ethics and tailoring articles for an audience- Managed the growth, reach and development of 15-20 communities, each with one direct report and anywhere from 12 to 30 Creators- Increased our follower base on Instagram by 14 percent and 20 percent for Twitter.- Optimized content for social and shared content on Twitter based off trending topics. - Developed content calendar for Instagram stories and led the creative direction for our Instagram feed's visual look, including designing graphics for the page.

New York, New York, Us

Odyssey is a platform where 14,000 thought leaders of the millennial generation are sharing their stories and making their voices heard. With our platform and national network of content creators, Odyssey reaches over 30 million people on a monthly basis and has a presence at over 1,000 communities around the country. - Managed the growth, reach and development of 20+ communities, each of which includes one EIC and at least 12 Creators- Develop strategies to build highly efficient, traffic-driving communities that produce content relevant to their local audience and beyond

New York, New York [Ny], Us

- Initialized media relations with press to secure client coverage and generate millions of impressions in print, online and broadcast media for a retailer, health clinic, marketing CEO and financial services CEO.- Devised overall strategy plans and event campaigns based on client needs.

New York, Ny, Us

- Coordinated daily sample trafficking of three global brands to and from major fashion publicationsTracked press coverage and online outlets for brand mentions and inclusion- Ensured smooth logistical operation at Altuzarra, Roberto Cavalli and Creatures of Comfort fashion show events in New York

Gainesville, Fl, Us

- Guided campaign development and implementation, including strategy, materials creation and reporting- Molded stories on animal activism the corporate social responsibility for Experiencias Xcaret - Developed an app proposal, established new media relationships with a focus on millennials, re-targeted promotional materials for the US consumer and promoted transfer to digital and Web materials

Gainesville, Florida, Us

- Created press releases, radio spots and content for social media, websites and other editorial magazines, including proofreading and editing that content- Served as editorial assistant for the Village Journal, creating story ideas for the entire editorial calendar year, writing and proofing copy.

Gainesville, Fl, Us

- Organized data on our users and subscribers and discerned our target subscriber for campaigns. - Compiled research on different demographics and best practices for e-commerce sites, including checkout and retargeting strategies. - Developed the voice of the company by writing emails and LinkedIn posts as well as devised a marketing campaign idea including promotions through Snapchat and large concerts.

- Designed logos, advertisements and websites for about 15 different local businesses utilizing my Adobe Photoshop skills. - Produced blog content for two of our clients, a caregiver chronicle and a local electrician, exhibiting my adaptable writing skills.

Conceptualized story ideas for the student-run newspaper week to weekReported various stories on campus and conducted interviews on deadline

Miami, Fl, Us

Planned and implemented lessons for College Prep, Writing, and Summerbook classes. Served as Writing Department Chair and managed three other teachers while planning the outline of our curriculum and lessons for the week.Designed and created the Summerbook yearbook for the entire camp which recorded all the photographs and memories of the summer in one book. Taught a total of 40 students and oversaw the entire camp of 90 students as well as guided my college preparation team in winning the three formal college information presentations in the camp-wide competitions.

Bachelor Of Science (Bs), Public Relations/Image Management

Bachelor Of Arts - Ba, English Language And Literature, General

Education record