Amanda Johnson, Pmp Email & Phone Number

North Chicago, Illinois, Us

Passionate about leveraging digital innovation to transform healthcare, I lead the Omnichannel Strategy team across Healthcare Professional (HCP) and Consumer segments within Rheumatology. With a focus on business impact, I collaborate closely with cross-functional teams to optimize the omnichannel ecosystem, driving measurable outcomes including incremental TRx and NPS.Key Highlights:Established novel media targeting strategy, optimizing spend to reach high-value HCPs.Lead architect of new cross team framework, aligning portfolio efforts for strategic impact.Expertise in enterprise CRM/database/ESP platforms and data privacy regulations, ensuring compliance and success.Strong leadership, communication, and project management skills, driving collaboration and meeting deadlines.

North Chicago, Illinois, Us

Responsible for playing an integral role on the extended cross-functional support team for the US Immunology’s Rheumatology franchise, and bringing Digital/CRM subject matter expertise to strategic brand plans. Responsible for ensuring the Customer Experience is optimized for our Health Care Professional (HCP) stakeholders. Business partner in the development and pull-through of a differentiated and insights-driven customer experience. Supporting the franchise teams by leading the orchestration and alignment of touchpoints across the customer journey.

North Chicago, Illinois, Us

Enterprise lead of marketing platforms for the Customer Experience team, to help brands deliver a connected customer experience for their health care provider customers. Drove end-to-end development of new capabilities in partnership with U.S. commercial brand teams, and internal functions; including creating business requirements, selecting/on-boarding new agency partners, developing new processes, standing up new technology platforms, overseeing proof of concept/pilot programs, developing playbooks, partnering with internal training teams, on-boarding of new skills, and change management.

North Chicago, Illinois, Us

Developed and maintained timelines for digital projects simultaneously across several business teams; ensured timely and quality execution of team tasks by task assignment and diligent follow up; identified and captured learnings and shared back with CX team to provide best practices for brands; partnered with cross functional team to prioritize demand based on brand strategy; worked closely with cross-functional team to identify and troubleshoot roadblocks; identified creative and compliant solutions to facilitate continued success; provided capability recommendations to brands to help drive strategy forward that best aligns with their overall goals; provided continued communication to all stakeholders to ensure delivery of a team-driven end product that leads to a top-notch user experience

Chicago, Il, Us

Co-Founding member of new startup, Access 2 Insight | Established a CRM-focused company delivering data-driven strategy, predictive modeling, analytics, and omnichannel campaign execution for clients.Omnichannel Marketing Execution | Led cross-functional teams in implementing client marketing strategies, including brand planning, technology vetting, business requirement development, pilot testing, and full-scale rollouts.End-to-End Project Management | Delivered seamless execution of marketing operations by documenting workflows, overseeing day-to-day execution, and managing vendor relationships.Client Strategy Expert | Worked onsite with Fortune 500 CPG clients, developing CRM strategies, advising on digital best practices, and ensuring alignment with business goals.Digital Leadership | Managed website content, promotions, backend platforms, and migrations while upholding business rules, requirements, and compliance standards.Program Optimization | Provided data-driven insights and recommendations to continuously refine and optimize full marketing lifecycle programs.

Leadership and Team Management | Led a team of five, ensuring seamless execution of multi-channel marketing initiatives, including direct mail, phone, email, SMS, digital devices, and web.Program Management and Process Development | Streamlined consumer response handling with program tracking, reporting, contingency planning, and issue resolution, supported by enterprise-wide documentation and process creation.Third-Party Supplier Oversight | Managed vendors handling catalog orders, call centers, coupon processing, order fulfillment, and sweepstakes/contest coordination to support client goals.Loyalty Program Strategy | Played a key role in developing a client’s unified loyalty program, consolidating multiple brand interactions, and enhancing customer engagement through shared benefits and rewards.CRM and Cross-Functional Collaboration | Acted as the client’s Loyalty and CRM Marketing Manager, coordinating cross-functional teams, database vendors, and agencies to launch and execute a game-changing loyalty CRM program.

Chicago, Il, Us

Requested by clients for on-site work rotations, where I filled a client-side Marketing Manager position, in addition to my regular duties. Key player in developing the sweepstakes strategy, planning budgets, identifying risks, mediating, procuring, agency legal feedback/approval, and overseeing third party supplier development. Created and managed project tasks and timelines for large cross channel projects spanning internal teams, external teams/third party vendors, and client teams. Was marketing operations lead for large database migration, merging 3 smaller acquired companies and the clients company databases into one master database. Contributed to discover, requirements gathering, use case development and testing.

Chicago, Il, Us

Developed documentation for program set up and execution to third party suppliers and internal teams, including functional requirements, business requirements, and data/consumer experience process flows and data transmissions. Assessed promotions and provided direction on creative elements for retail, direct mail, email and web to ensure best consumer experience for program/sweeps/contest/loyalty etc.

Northfield, Il, Us

Product Lifecycle Management | Directed product line optimization to maximize profit and achieve growth targets through strategic planning, R&D, and inventory logistics analysis for new markets.Sales Enablement and Training | Developed and led training sessions on sales and marketing tools to bolster the sales force's effectiveness for both new and existing products.Field Support and Engagement | Actively supported sales reps by spending 50-80% of time in the field, assisting with services, sales calls, installations, and product training.Strategic Customer Interaction | Led high-level meetings with key decision makers, including purchasing heads, department leaders, infection control practitioners, OR managers, and board members.Market Expansion and Public Relations | Introduced new products at trade shows both domestically and internationally, strengthening market presence and public engagement.

Northfield, Il, Us

Coordinated the regional sales meetings for groups of 100-300 people. Organized hotels arrangements, flight arrangements, and night outings. Tracked and was responsible for all financial bills and payments to vendors, and budgets for meetings and events. Researched market to find best locations for the needs of the company. Coordinated with divisions the shipment of product and marketing material to show locations

Bachelors Of Science In Business Administration, Marketing

Applied Project Management Certificate, Pmp