Amanda Avyanna Email & Phone Number

Kuala Lumpur, My

Roles & Responsibilities:- Build brand strategy and multi-channel marketing plans for the streetwear brand, including events & experiences.- Lead a team by providing guidance, support, and mentorship to foster individual growth and team cohesion- Conduct retail business and data analysis, prepare reports and presentation files- Conduct customer research to understand the latest market trends- Project timelines and budget management- End-to-end event conceptualization and management- Manage digital assets (Website banners, social media, EDMs etc)- Daily project management and executional tasks such as coordinating and communicating tasks, identifying and managing risks, taking corrective actions and managing stakeholder expectations

Roles & Responsibilities include; - Lead proposal development and account management for companies across various sectors such as tobacco, liquor and FMCG - ranging from brand awareness to new product launches and experiential activation campaigns.- Drive pitch process working alongside creative and activation team to develop an exciting strategy in brand, trade and digital solutions- Analyse data, new trends, insights and generate ideas to translate activations for the brand- Continuously monitor market competitive sets, consumer behaviour and trends to realign strategies- Acquiring Client's brief, managing requests and expectations. Developing creative briefs and job requisitions- Development of cost estimates and project timelines

Responsible for:- Working on overall brand CI, communications and touchpoints for clients in the Interior Design, F&B, Liquor, and Tobacco industry.- Strategized, planned and developed integrated marketing solutions to achieve client's business objectives, including social media, content creation, PR & activations.- Communications with top management on expectations and requirements for brand development.- Coordination of events and curator programs for activities pertaining to brand development- Coordination of third party/vendors and Agency (i.e.: Content Curators, Fabricators, PR Agency, etc)- Acquiring Client's brief, managing requests and expectations. Developing creative briefs and job requisitions.- Brainstorming with strategic planner(s), brand and creative team. Making sure executed work is adhering to brand guidelines and CI.- Competitor analysis, topline market research and alerts on news relevant to brand and its industry.- Development of presentation deck, cost estimates and project timelines. Presentation of artwork and creative concept.Supervise/Train:- Overseeing projects, training and getting juniors and interns up to speed

A Livescape Group project where we believe that creatives are the future. The one-stop solution for creatives to connect, collaborate and co-create in the ever growing trillion dollar gig-economy.Responsible for:- Curation and management of brand and social media content- Community building and management of community of creatives

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

2020 - Status-K Campaign (Activation Assistant)2020 - League of Legends Activation: KL (Project Lead)2020 - WONDA First Ever Mobile Speakeasy Cafe (Project Lead)*Silver for Best Outdoor Event - Event Marketing Awards 20212019 - Spotify On Stage Jakarta & Bangkok (Touring Team)2019 - It's The Ship Consumer Journey, Pop-up Parties, Side Activities (Assistant Project Lead)2019 - Viu Black Media Launch (Project Lead)2019 - Viu Kopitiam Media Launch (Project Lead)2019 - Netflix Stranger Vibes @ Good Vibes Festival (Project Lead)2019 - Viu Keluarga Baha Don Media Launch (Project Lead)2019 - Cadbury Bubbly Media Launch & Consumer Activation (Project Lead)2019 - Maybank MAE E-Wallet App Media Launch (Junior Project Lead)2018 - Netflix Bird Box Live Activation: KL (Project Lead)2018 - It's The Ship Consumer Journey, Pop-up Parties, Side Activities (Assistant Project Lead)2018 - Laurier New Packaging Launch (Project Manager)

Liaison and management of brand partners / sponsors for concerts and IPs.Key Highlight Events:- TWP Presents Marshmello- Mudah Presents Armin Van Buuren: Live in KL- It's The Ship- The Major League- Iskarnival Aktif- The Temper Trap- TWP Presents DJ Snake