With 15 years of experience in various marketing roles, Amanda is a seasoned B2B marketer who specializes in account-based marketing (ABM) and demand generation. She is a certified inbound marketer and a lifelong learner who has completed multiple courses on marketing strategy, analytics, and writing.As the Senior Manager of Digital Marketing at Verizon, Amanda leads data-driven and customer-centric ABM programs, optimized the Demandbase platform integration, accelerates pipeline velocity, and coordinates with multiple stakeholders. She also founded an ABM Center of Excellence to unify the go-to-market teams, creates best practices, and re-define taxonomies. She has received several awards and recognition for her digital innovation, leadership, and performance.
Listed skills include Social Media Marketing, Integrated Marketing, Social Media, Public Relations, and 46 others.