Work with clients to help clear emotional blockages to help improve better mind-body connection for increased vitality and emotional balance Certified in The Emotion Code, Kinesiology, and Reiki I & IIVirtual and In-person sessions offered FSA and HSA cards accepted

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow each other.

Create data driven account-based marketing programs centered around the customerOptimize Demandbase platform for operational successAccelerate pipeline velocity (Awareness -91%, Interest -56%, Consideration 28%, Decision 98% quarterly change)Coordinate with multiple stakeholders for campaign executionWork cross functionally to establish a better customer experience

Create data driven account-based marketing programs centered around the customerOptimize Demandbase platform for operational successAccelerate pipeline velocity Coordinate with multiple stakeholders for campaign executionWork cross functionally to establish a better customer experience Founded an ABM CoE to unify go-to-market (GTM) teams, create best practices, and define taxonomiesWinner of Q2 & Q3 2023 Digital Innovation AwardWinner of Q3 2023 Rockstar AwardLeadership Recognition Award for 2023

Create a set of account-based marketing programs that are tailored to segments of both individual organizations, as well as groups of organizations with similar business models and challenges Participate in a quarterly planning process with sales and industry practice teams to identify the right objectives, strategies, and prioritization for marketing to each of the targeted segments Coordinate a broad group of channel owners in the assembly of tactics and activities that come together as an integrated marketing program to drive customer engagement Partner with sales to arm them with the right message, content, and tools needed to activate the program strategy through their own outreach efforts to target accounts Analyze programs and organizations in order to actively leverage insights with sales and channel stakeholders to course-correct and optimize results Be the face of marketing to the field sales teams, and conversely communicate needs of the field back to marketing overall Collaborate with fellow RMMs on lessons learned and best practices in order to continually challenge the status quo and improve the regional marketing model Lead the activation by sales of a targeted set of prospecting campaigns, in close collaboration with the sales effectiveness team

Change Management CommunicationDesign and implement strategies & activities to ensure awareness, acceptance, and adoption of changeExpansion and globalization of procurement processes .Ensure project deliverables are understood in detail and resources planned to deliver, including scope identification, project planning, monitoring, and controlling of deliverables.Manage the expense and procurement end-user experience.Define and implement required training for tools and processes.Ensure leadership buy-in, employee adoption, and overall organizational readiness needed with digital transformation (Executives, Finance, HR, Legal, and Facilities).Provide first-line support for procurement-related software.

Promoted from withinImplemented lead-generating field marketing strategies: events, digital advertising, content marketing.Averaged 11% marketing qualified leads generated from campaigns.Re-organized the regional marketing team to focus on industry verticals by region, incorporating a targeted account-based approach using integrated multi-channel approach for 50+ account managers.Worked with technical teams to generate technical papers for content funnel development.Managed the Americas Marketing budget.Developed team-building activities to keep employees engaged and educated on marketing trends.Co-chair for global user conference planning committee.Managed a regional team of four and two in-directly (Brazil, Canada, Mexico, and US).

Promoted from withinImplemented product marketing campaigns utilizing cross-channel tactics.Established extensive content funnels triggered by audience behaviors with an average of a 25% email open rate and 9% form conversion rate – webinars, email, events, digital advertising.Developed marketing qualified leads (MQL) into sales qualified leads (SQL) by creating targeted Account-Based Marketing campaigns using Terminus, Hubspot, and Salesforce.Reconfigured regional marketing and inside sales initiatives, strategy, processes, and organization.Responsible for large-scale corporate events: logistics, marketing, vendor relationships, and speaker coordination.

Developed go-to-market strategies for the Automotive, Rail, Aerospace, Medical, and Juvenile industries for the Product Design, SaaS Customization Team, and Industrial Design department.Hosted global product-based webinars with a 40% increase in attendance and a 24% increase in lead generation.Created website content, videos, datasheets, technical papers, and press releases.Introduced Account-Based Marketing to the organization, to establish a closer working relationship between sales and marketing.

Managed client and vendor relationships handling advertising, production schedules, and sales. Created content for twelve publications dealing in food and beverage as well as the defense sector.In charge of proactive public relations efforts for the company.Won company an Industry Champion award for Corp! Magazine’s Food and Agriculture Awards.Managed social media accounts for the company and clients.Increased company revenue with an expanded client roster.

Coordinated schedules with hiring managers and candidates for interviews.Researched potential candidates for open positions and submit to hiring managers.Ensure each candidate had a pleasant experience throughout the hiring process.Managed multiple candidates and positions at one time in a fast-paced environment.

4 month project with MarketProCoordinated schedules with hiring managers and candidates for interviews.Researched potential candidates for open positions and submit to hiring managers.Ensure each candidate had a pleasant experience throughout the hiring process.Managed multiple candidates and positions at one time in fast paced environment.Learned a new industry and promoted within three (3) days.

Strategized and executed integrated marketing plans for clients dealing in Entertainment, Fashion, Sports, Food and Beverage, and Real Estate.Developed and managed company processes and procedures.Set production schedules and managed a team of three including a graphic designer and programmer.Content creation for client collateral including agency briefs, brochures, websites, and press kits.Created press releases and managed relationships with members of the press from various industry sectors.Managed social media accounts for five clients including Facebook, Twitter, LinkedIn, Pinterest, and Google+.

As a part-time job, my role at Pakmode Media + Marketing kept be busy as I was in charge of coordinating and promoting events that took place around Ypsilanti and Ann Arbor. I managed a team of 6 promotion staff members, coordinating their schedules and making sure the team executed appropriately. On a weekly basis I updated the iSPY Magazine website with upcoming events in the area.Events: College Nights, GLOW at Necto, Eastern Michigan University Convocation Events: Tiesto, Lupe Fiasco, Russell Brand

Created, implemented, and executed integrated marketing plans for the company and events.Wrote copy for all marketing collateral and external documents including agency briefs, event programs, and two white papers. Assisted Vice President/Executive Producer with executive events – speaker handling, speaker acquisition, and program management.Wrote press releases, managed press relationships with technology and business writers and publications.Developed internal social media policies for the company and managed client social media activity including Facebook, Twitter, and Linkedin.Event Lineup Included: TEDx Detroit 2010, FutureMidwest 2010-2011, Midwest Technology Leaders Symposium, Midwest CFO Forum, Michigan Emerging, PowerPLEX, 2011 Detroit APBA Gold Cup

Provided press releases, clean edits, innovative ideas and social media copy for clientsResearch and organization of information for client meetingsAided Operations Manager with client management and relationships

Assisted Executive VP with client projects, media relations and press openings.Developed press releases, press kits, PR Clip reports.Generated corporate calendar reports and mass media outreach network.

Speaker Coordinator, Regional Event 2008 Chicago

Account Executive, World Banquet

Promoted and managed Detroit Metropolitan public events. Coordinated backstage events and managed crowd control operations.Assessed client needs to create innovative products and service solutions.

Publicity, Battle of the Bands

Maintained corporate images and brand management for WRIF Rock, WCSX Classic Rock and WMGC-A/C. Assisted in aspects of business operations, promotion of events, and crowd management. Handled supportive administrative services.