• Maintained 101% retention rate 3 of the last 4 quarters amidst a global pandemic due to ability to pivot to meet adjusted priorities.• Understood and anticipated customer needs to develop targeted campaigns which led to product adoption and account expansion.• Developed insights on marketing campaigns to assess performance against campaigns not utilizing Liveclicker’s dynamic personalization.

• Managed all post-sales activities for new customers including onboarding, strategic discussions and conducting quarterly business reviews.• Maintained deep understanding of product and communicated changes and technical limitations to customers with alternative solutions or ideas.• Corresponded with product and marketing teams to fill gaps seen in the marketplace and meet evolving needs of our customers to advocate for customers.

• Strategized and tested campaigns across email, print and web channels to increase autoship take-rates, including post-purchase communications.• Managed and created new maintenance and transition programs in an effort to reduce customer delays and increase customer lifetime value.• Collaborated with user experience team to make improvements to the web customer experience for any new business objectives (i.e. DNA Body Blueprint).

• Managed strategy, execution and reporting of email programs for PetMD, AllPaws and PawCulture properties.• Concepted and implemented drip campaigns for AllPaws subscribers to engage post-signup with relevant content and partner offers.• Partnered with sales team to monetize emails with ad units.

• Managed and troubleshot triggered and lifecycle marketing campaigns including the implementation of new campaigns and addition of logic for segmentation and dynamic content as necessary.• Trained and oversaw email marketing assistant to ensure promotional and event mailings deployed on-schedule and without error.• Strategized and launched email preference center with mailing frequency options to retain customers during the unsubscribe process.

• Managed and executed marketing emails for $120M/year program by maintaining the email calendar, proposing strategy and testing plans and coordinating with cross-functional teams, including regular analysis of performance of overall program to enact change.• Oversaw ESP migration by acting as liaison between URBN and Cheetah Digital to coordinate training and adapt the platform to meet needs.• Coordinated and executed the mobile app marketing calendar and campaigns for iOS app using Appboy (now Braze).

• Managed the promotional email campaign process start to finish by working with cross functional teams to produce branded campaigns, including partnering with the merchandisers for a monthly style eNewsletter for the apparel, accessories and jewelry categories.• Directed the creation and distribution of push alerts for QVC mobile applications by determining lucrative promotion opportunities based on email calendar.• Utilized CheetahMail software to deploy final email campaigns to targeted segments to achieve higher open and sales rates as well as measure send quantities.• Oversaw the creation and distribution of push alerts for QVC mobile applications by determining lucrative promotion opportunities based on category meta calendars.• Trained and educated eMarketing intern and new hires in efforts to keep the team working cohesively.

• Verified the integrity of and validated all components of email campaigns before being deployed to subscribers.• Processed pricing approvals for targeted advanced purchase email campaigns.• Created and maintained the weekly new products list and status report to ensure team members were able to view progress and deadlines.• Managed organization of launched email campaigns within CheetahMail platform for project coordinators.• Attended weekly brief meetings with cross-functional teams.• Contacted and distributed sweepstakes prizes to Beauty iQ and Quisine subscribers.

• Gathered vital information for a 60-employee company through phone calls to recognize sales opportunities and getting these leads to the sales team.• Regulated the organization and accuracy of the company database for statistical purposes.• Collected and analyze data on potential markets and factors affecting product demand.

• Communicated with customers via phone and in-person and coordinate office duties for a small family owned auto repair business.• Utilized QuickBooks Pro to manage the bills owed to suppliers ensuring correct payment and to monitor money owed.• Created invoices for customers daily to result in timely payments and efficient record keeping.