Support the marketing initiatives of 230 franchise centers nationwide on a daily basis by managing the Marketing Help DeskManage projects and programs from conception to production, including creative briefing and review, compliance, digital integration, media activation, production, and implementationHost quarterly webinars presenting inquiry data and seasonal marketing programs to the franchise systemTrain new franchisees on consumer trends, marketing strategies, and Huntington marketing tools through the Huntington Initial Training ProgramAnalyze lead generation trends (cost per inquiry and conversion rate), and present marketing recommendations to the Franchise Development DepartmentInterface with all supporting national agencies and vendors to coordinate press releases, direct mail creative, and promotional itemsPublish a monthly newsletter, Huntington Headlines, to communicate with the system and create internal press

Smashburger and Noodles & Company FranchisesActivated a marketing department embracing local marketing, social media and special events to shape the Smashburger image in New JerseyDeveloped, implemented, monitored and reviewed all marketing programs for 14 restaurantsPlanned pre-opening events and LRM tactics to reduce the honeymoon curve for new restaurantsCoordinated and attended events such as cooking demos, food drops, fundraisers, blogger tastings, and Yelp Elite tastingsDeveloped local outreach programs to build sales (increased the sales of the Dine & Donate fundraising program by 100% in 6 months)Managed guest relations and responded to guest complaints in an effort to gain customer loyalty

Composed a marketing plan incorporating various marketing mediums to creatively engage the Montclair State University campus and raise awareness of the brandImplemented the marketing plan by connecting contacts/resources for brand exposure at football games, Homecoming, fundraisers, volleyball tournament sponsorship, etcAnalyzed the industry through executive interviews, business publications, and assessing trends