Amanda Diaz Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Stamford, Ct, Us

Director of Product Management- Scunci Hair Accessories • Oversee and manage full lifecycle of products and promotions in the hair accessories category from conception through end of shelf life to drive annual revenue for 2023 of $260MM.• Responsible for driving and modifying KPIs through annual objectives.• Create the segment and brand strategy, brand architecture, and product priorities on annual basis.• Evaluate performance and leverage insights to achieve targeted sales goals and P&L forecasts.• Lead and coach of team of 7 product and assistant product managers.

Stamford, Ct, Us

• Ensure alignment and integration of overall brand objectives, key initiatives and calendars through close partnership with brand, category management, sales, and supply chain teams• Responsible for overseas vendor development of new items, price negotiations, product quality, packaging and cost confirmations• Develop pricing strategy that contributes to overall gross profitability yet remains competitive in the market• Maintain and update all existing product lines and packaging to keep up with market trends• Prepare and present new product lines to our customers/sales team during quarterly promotional and planogram reviews• Work with Creative to develop new packaging concepts and manage the artwork flow process to ensure timely delivery of new products• Evaluate performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting ongoing market analyses

Liaison between licensor, product development, design and sales team• Responsible for creating line plans, calendar timelines, production orders, key item programs, marketing initiatives, profitability and fashion and business trends• Establish wholesale pricing to achieve profit objectives while remaining in the competitive arena of the brand• Manage and analyze business trends to meet financial targets for sales and margin• Develop assortment strategy based on categories of business, price point and vendors• Partner with design and licensor to ensure the vision of the product is reflective of the strategies and needs of the business• Identify new business opportunities for the brand and propose tactics with design team to build appropriate product assortment• Provide all written and verbal communication to sales team for market• Key liaison with licensor for advertising, marketing and PR initiatives• Perform account executive responsibilities for Polo.com and Polo Outlet businesses totaling approximately $3MM in wholesale shipments

New York, Us

Managed a complex portfolio of businesses totaling approximately $118MM in sales• Key liaison between corporate and licensed partners to ensure product and marketing remain consistent with brand aesthetic and image• Monitored and enforced licensee compliance with standards of image, brand integrity and contractual obligations• Partnered with Director to develop contract terms, drive negotiation process and write quarterly strategic plans• Performed quarterly analysis of royalty statements and sales projections

New York, Ny, Us

Assisted Market Specialist in client and vendor relations• Acquired product information in the market on a daily basis• Responsible for coordinating internet advertising, weekly reports, and department articles