Amanda Diaz

Amanda Diaz Email and Phone Number

Marketing Director @ Open to New Opportunities
New York, NY, US
Amanda Diaz's Location
New York City Metropolitan Area, United States, United States
Amanda Diaz's Contact Details

Amanda Diaz personal email

n/a
About Amanda Diaz

Results driven marketing and product leader with experience in leading product lifecycles from ideation to market success. Proven track record in developing and executing strategic marketing initiatives that align product roadmaps with business objectives, resulting in revenue growth and customer satisfaction. Skilled in team leadership, product innovation, and fostering cross-functional collaboration. Committed to delivering impactful solutions that meet both user needs and business goals. Experience covers all aspects of the retail spectrum from high end department stores to mass market, drug and food channels as well as e-commerce. Specialties: - Product and Brand Management- Merchandise & Sales Planning- Strategic Financial Planning & Analysis- Assortment Planning- Style/SKU Optimization/Productivity

Amanda Diaz's Current Company Details
Open to New Opportunities

Open To New Opportunities

View
Marketing Director
New York, NY, US
Employees:
558
Amanda Diaz Work Experience Details
  • Open To New Opportunities
    Marketing Director
    Open To New Opportunities
    New York, Ny, Us
  • Conair Llc
    Director Of Product Management
    Conair Llc Mar 2023 - Present
    Stamford, Ct, Us
    Director of Product Management- Scunci Hair Accessories • Oversee and manage full lifecycle of products and promotions in the hair accessories category from conception through end of shelf life to drive annual revenue for 2023 of $260MM.• Responsible for driving and modifying KPIs through annual objectives.• Create the segment and brand strategy, brand architecture, and product priorities on annual basis.• Evaluate performance and leverage insights to achieve targeted sales goals and P&L forecasts.• Lead and coach of team of 7 product and assistant product managers.
  • Conair Llc
    Senior Product Manager- Scunci Hair Accessories/Cosmetic Bags
    Conair Llc May 2016 - Apr 2023
    Stamford, Ct, Us
    • Ensure alignment and integration of overall brand objectives, key initiatives and calendars through close partnership with brand, category management, sales, and supply chain teams• Responsible for overseas vendor development of new items, price negotiations, product quality, packaging and cost confirmations• Develop pricing strategy that contributes to overall gross profitability yet remains competitive in the market• Maintain and update all existing product lines and packaging to keep up with market trends• Prepare and present new product lines to our customers/sales team during quarterly promotional and planogram reviews• Work with Creative to develop new packaging concepts and manage the artwork flow process to ensure timely delivery of new products• Evaluate performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting ongoing market analyses
  • Carolee Llc
    Sr. Brand Manager
    Carolee Llc Sep 2007 - May 2016
    Liaison between licensor, product development, design and sales team• Responsible for creating line plans, calendar timelines, production orders, key item programs, marketing initiatives, profitability and fashion and business trends• Establish wholesale pricing to achieve profit objectives while remaining in the competitive arena of the brand• Manage and analyze business trends to meet financial targets for sales and margin• Develop assortment strategy based on categories of business, price point and vendors• Partner with design and licensor to ensure the vision of the product is reflective of the strategies and needs of the business• Identify new business opportunities for the brand and propose tactics with design team to build appropriate product assortment• Provide all written and verbal communication to sales team for market• Key liaison with licensor for advertising, marketing and PR initiatives• Perform account executive responsibilities for Polo.com and Polo Outlet businesses totaling approximately $3MM in wholesale shipments
  • Liz Claiborne
    Licensing Manager
    Liz Claiborne 2000 - 2007
    New York, Us
    Managed a complex portfolio of businesses totaling approximately $118MM in sales• Key liaison between corporate and licensed partners to ensure product and marketing remain consistent with brand aesthetic and image• Monitored and enforced licensee compliance with standards of image, brand integrity and contractual obligations• Partnered with Director to develop contract terms, drive negotiation process and write quarterly strategic plans• Performed quarterly analysis of royalty statements and sales projections
  • The Doneger Group
    Assistant Market Specialist
    The Doneger Group 1998 - 2000
    New York, Ny, Us
    Assisted Market Specialist in client and vendor relations• Acquired product information in the market on a daily basis• Responsible for coordinating internet advertising, weekly reports, and department articles

Amanda Diaz Skills

Apparel Brand Management Marketing Fashion Merchandising Trend Analysis Trend Private Label Visual Merchandising Product Development Brand Development Styling Wholesale Footwear Retail Assortment Sales Sportswear Pricing Strategy Marketing Strategy Negotiation

Amanda Diaz Education Details

  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Apparel Marketing

Frequently Asked Questions about Amanda Diaz

What company does Amanda Diaz work for?

Amanda Diaz works for Open To New Opportunities

What is Amanda Diaz's role at the current company?

Amanda Diaz's current role is Marketing Director.

What is Amanda Diaz's email address?

Amanda Diaz's email address is ah****@****ine.net

What schools did Amanda Diaz attend?

Amanda Diaz attended University Of Massachusetts Amherst.

What skills is Amanda Diaz known for?

Amanda Diaz has skills like Apparel, Brand Management, Marketing, Fashion, Merchandising, Trend Analysis, Trend, Private Label, Visual Merchandising, Product Development, Brand Development, Styling.

Who are Amanda Diaz's colleagues?

Amanda Diaz's colleagues are Rita Pilla, Helen Oliver, Abrak Solomon, Flood James, Joseph Marks, Trey Paskvan, Kevin Mahoney.

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