Amanda Diaz Email & Phone Number

New York, NY, US

Stamford, CT, US

• Director of Product Management- Scunci Hair Accessories
• Oversee and manage full lifecycle of products and promotions in the hair accessories category from conception through end of shelf life to drive annual revenue for 2023 of $260MM.
• Responsible for driving and modifying KPIs through annual objectives.
• Create the segment and brand strategy, brand architecture, and product priorities on annual basis.
• Evaluate performance and leverage insights to achieve targeted sales goals and P&L forecasts.
• Lead and coach of team of 7 product and assistant product managers.

Stamford, CT, US

• Ensure alignment and integration of overall brand objectives, key initiatives and calendars through close partnership with brand, category management, sales, and supply chain teams
• Responsible for overseas vendor development of new items, price negotiations, product quality, packaging and cost confirmations
• Develop pricing strategy that contributes to overall gross profitability yet remains competitive in the market
• Maintain and update all existing product lines and packaging to keep up with market trends
• Prepare and present new product lines to our customers/sales team during quarterly promotional and planogram reviews
• Work with Creative to develop new packaging concepts and manage the artwork flow process to ensure timely delivery of new products

• Liaison between licensor, product development, design and sales team
• Responsible for creating line plans, calendar timelines, production orders, key item programs, marketing initiatives, profitability and fashion and business trends
• Establish wholesale pricing to achieve profit objectives while remaining in the competitive arena of the brand
• Manage and analyze business trends to meet financial targets for sales and margin
• Develop assortment strategy based on categories of business, price point and vendors
• Partner with design and licensor to ensure the vision of the product is reflective of the strategies and needs of the business

New York, US

• Managed a complex portfolio of businesses totaling approximately $118MM in sales
• Key liaison between corporate and licensed partners to ensure product and marketing remain consistent with brand aesthetic and image
• Monitored and enforced licensee compliance with standards of image, brand integrity and contractual obligations
• Partnered with Director to develop contract terms, drive negotiation process and write quarterly strategic plans
• Performed quarterly analysis of royalty statements and sales projections

New York, NY, US

• Assisted Market Specialist in client and vendor relations
• Acquired product information in the market on a daily basis
• Responsible for coordinating internet advertising, weekly reports, and department articles