I'm a fractional head of growth with a decade of experience who helps consumer startups launch, analyze, scale, and hone their marketing programs. I’m a stickler for making data-driven decisions, and can also weave a brand story through the numbers. If you need to: • More efficiently acquire, nurture, and retain customers, • Better understand the impact of your growth efforts, and how to prioritize them, or • Squeeze more out of your existing traffic,get in touch. I can help!------------Overwhelmed by everything you need to do to get growth humming at your startup? That's exactly why I write the Growth Therapy newsletter. Sign up at the link below.

• Note: Impacted by a company-wide reduction in force• Drove new customer acquisition, repeat customer and subscriber retention, and optimized LTV/CAC by defining, building, and owning strategy, execution, and optimization of all paid and lifecycle marketing• Implemented robust revenue and ecommerce analytics frameworks, and trained team on a hypothesis-driven test-and-learn approach• Led growth efforts through a major product launch for Restart, Stix’s emergency contraceptive pill and Plan B competitor

• Drove new Zola signups within LTV/CAC constraints through ownership of paid search, paid social, and landing page testing program

• Profitably grew SmartAsset's financial advisor marketplace business through ownership of paid acquisition strategy and execution across paid search, paid social, affiliate, email sponsorship, and direct media buys• Built Facebook Ads initiative from scratch, scaling to over $700k/month in profitable spend• Managed a team of performance media buyers