Amanda Gunter Email and Phone Number

Manage a team of Program Managers testing business and advertising solutions under Facebook for Business, Instagram Business, and Reality Labs

• Own end-to-end testing of new business products to inform product readiness and go-to-market strategy, demonstrating multiple instances of test planning influence that align with the team's principles of test categorization• The main point-of-contact supporting WhatsApp for Business PMM for both the API and Business App, including all test prioritization and regular communication with broader XFN• Lead multiple working groups to influence and improve operational excellence across New Products, including leading the Knowledge Management working group for 1+ year resulting in inclusive training and onboarding resources, and implementation of change management to ensure new processes have adequate input from all sub-teams• Interviewed, trained, and coached new team members to set them up for success both on the team and at Facebook• Provide guidance and mentorship for ICs in both PSO and the ATX office

• Influenced and shaped processes, training, and stakeholder communications as a founding member of DMO team• Owned relationship with outsourced vendor including managing onboarding timeline, schedule, and training of 14 local agents ensuring an on-time global launch• Americas POC serving as a support resource for sales teams to address general data quality and tagging questions or issues• Developed initial Quality Assurance process to ensure accuracy across detailed and highly visible workflows

• Managed $40MM+ in revenue and a team of 7 Ops Specialists as the only company-wide POC for Insertion Orders globally• Designed and launched Measurement Operations program including training and management of outsourcing team• Supported product, sales, and client teams to launch and manage internal and external ad campaigns for high profile alphas and betas• Escalation point of contact for sales, clients, and internal team with a track record of calmly handling urgent situations and finding solutions• Managed third party audit which included working with multiple external auditors and internal audit teams, while balancing expectations from multiple stakeholders across Facebook• Created training collateral for Ops and sales teams regarding new product launches as well as manage communications in various product Q&A groups• Successfully launched and managed high spend ad campaigns while managing internal and external deadlines• Streamlined end of month revenue reconciliation process to consistently close on time with minimal unrecognized revenue

• Assisted with coordination and management of campaigns involving all direct response advertising• Worked with internal reporting software to run weekly, monthly, quarterly and ad hoc trend analysis reports• Assigned and coordinated set ups for all direct response phone numbers and tracking sources with Call Center• Worked closely with external ad agencies to ensure delivery and efficiency goals of all TV and online campaigns are met• Monitored and approved all email blasts for proper coding and quality control

• Supervise a team of 4 digital and print media coordinators for Local Major and National accounts• Created process structure to manage relationship between sales and ad operations• Work with sales to efficiently handle issues as they arise and ensure clients’ goals are met• Responsible for weekly site sell-through report sent to Hearst Corporate• Manage scheduling and fulfillment of digital campaigns on Chron.com, Facebook, and other Hearst properties• Liaison between sales team, design team, IT development team, and third-party vendors including but not limited to Verve Mobile, Zeppo Email Marketing, and Yahoo APT• Utilize a multitude of systems that include Yahoo APT, Facebook, Salesforce, and Omniture as part of a daily routine to assist sales with proposals• Initiate troubleshooting and Q&A of campaigns to ensure they are accurately executed• Maintain site taxonomy and back-end targeting for Chron.com, and 29-95.com• Oversaw the migration of Plainview Daily Herald onto Yahoo APT ad server that consisted of ensuring all pages were set up with the correct taxonomy, ad sizes, ad calls, scheduling yearly campaigns in the system and verifying all campaigns went live

• Researched, planned, negotiated, and executed multi-million dollar media plans for the Gardasil brand • Negotiated a rate discount of 49% on a pilot email program targeted to women who have a doctor appointment in the next 30 days • Saved brand over $80k by taking lead on solving ad-serving discrepancies • Responsible for reporting on monthly campaign performance and presenting to client • Managed training and development of Assistant Media Planner • Assisted in launching Gardasil brand into social media space with the first pharmaceutical Fan Page on Facebook and targeted media plan to drive initial membership • Responsible for billing, trafficking and day-to-day management of campaign