Amanda Bessette Email & Phone Number

Los Angeles, California, United States

Greater Los Angeles Area

Concurrent to my work at CBS Television, I serve as a part-time consultant, providing creative direction for experiential marketing campaigns for this boutique branding / event marketing agency.✔ Co-produced a sold-out art experience (5K attendees) that featured contemporary artist Dabs Myla in collaboration with mid-century modern LA furniture brand Modernica, earning press coverage in the LA Times and numerous national publications.

Greater Los Angeles Area

I was promoted to lead a team in developing marketing strategies in collaboration with CBS’ in-house research team and an outside agency. Here, I provide marketing counsel and recommendations to CBS Television executives and direct the production of weekly on-air promotions for CBS’ late night entertainment lineup. I also design marketing launch presentations for TV shows, and design display ads for digital radio, cable network and entertainment sites.✔ Drove significant cost savings by volunteering to take on development of high-level presentation decks, including executive keynotes. To date, have produced 40+ decks outlining marketing strategies for CBS producers.✔ Created and wrote marketing launch presentations for several popular shows.✔ Valued as both a creative contributor and a meticulous project manager who adeptly juggles design work while also managing accounting and payment approval for 250+ CBS stations.

Greater Los Angeles Area

I made a deliberate shift into entertainment sector marketing, with CBS Television’s media planning team. In this role, my primary focus was on managing media buys, administrative leadership and tracking / analyzing media spending and billing.

New Hope, Pennsylvania

I gained early-career client and media relations experience with this B2B magazine geared toward paving industry professionals. Here I secured advertising clients through cold calling, sourcing and by expanding existing business. I also promoted the publication at trade shows to grow business.✔ Doubled advertising revenue in just six months, expanding the publication from 28 to 52 pages through sales of targeted advertising space.