Amanda B. Email and Phone Number

Overseeing and supporting both the strategic and tactical deployment of both revenue and brand building activities for Buildout.

Buildout pioneered commercial real estate (CRE) marketing automation. Today, with over 50,000+ brokers and with 12 of the top 20 brokerages counted as customers, Buildout continues to be the leader in CRE marketing automation in addition to recently launching valuable, integrated back-office workflow and customer relationship management (CRM) solutions. Developed in close collaboration with our customers, Buildout allows brokerages to bring their expertise to every stage of their deals all from within one platform. As the head of marketing, I am responsible for:- Demand generation, lead generation, creative management, brand awareness, media solutions, and serve as an active member of the revenue leadership team.- Develop a marketing vision and strategy for the company and its suite of products, focusing on elevating our story.- Train, develop, and lead the marketing team, building increased competency across web and SEO, paid media, email and marketing automation, and other direct marketing activities. - Partner with Sales, Account Management, Customer Success, and other functional leaders to determine the best model for implementing account-based marketing, retention marketing, customer reference programs, and other revenue generating activities- Strive every day to be a rad person and team member to help support Buildout’s eagerness to make its customers successful while having a bit of fun.

SkillGigs is an ecommerce-style talent marketplace, using expert-matching technology to pair healthcare and technology professionals to personalized job openings every day. With each response, our AI technology learns from your preferences to offer even more specific matches. My role is to oversee the entirety of the marketing lifecycle and the communications internally and externally for the brand. Responsibilities include:Oversee the development and management of two fast growth brands moving into Series A funding• Head of all marketing including but not limited to performance marketing, digital, earned, paid, and organic• Responsible for all internal/external communications including building a reporter network for earned media• Development of the company's strategic thought leadership plan and implementation of the content strategy along with public relation strategy• Building the first-ever marketing function for both companies from scratch across three countries; 6 time zones• Weekly executive reporting with a focus on key PaaS paid advertising metrics focused on conversions, monthly recurring revenue (MRR), daily active users (DAU), and customer engagement and marketing health scores

This is a dual responsibility role with a focus on the strategic leadership and growth of all of Randstad US content marketing and serves as the leader over multiple digital marketing functions. Also serve as a strategic partner to the Randstad Technologies Group. Leads teams spanning line of business marketing strategy and execution as well as content, video, channel strategy, online advertising, email, social and digital analytics.• Develop and execute national promotional programs designed to meet key objectives for Randstad.• Work with executive leadership, operations team and field organization to plan marketing activities to drive results within budget and in line with national plan.• Develop new sales-enablement tools for field-based marketing and activities as needed.• Strategize B2C, B2B and B2E marketing campaigns to drive results within specific business sectors and geographies.• Monitor and measure results: Actively monitoring ROI and reporting on marketing activities.• Serve as leader to peers and team members, providing guidance and mentorship

Led the North American Marketing Team and execution of the marketing strategy to support candidate attraction and client engagement and growth. Worked in collaboration with the North American Leadership Team (NALT) with the major focus on continually developing and executing ManpowerGroup’s marketing strategy, with a focus on digital strategy, supporting all our major brands including Manpower, Experis, and ManpowerGroup Talent Solutions.• P&L management of marketing budget supporting two country-based teams and three lines of business• Increased digital marketing efficiencies across full team in under two years resulting in a 400% ROI• Developed and executed the company’s overall NA marketing strategy, with a focus on digital• Identified, developed and led strategic programs and initiatives including campaigns, events, programs,promotions, digital marketing and leveraging thought leadership through public relations• Leveraged net promoter system (NPS) to develop and implement effective practices to increase loyalty

- Oversaw marketing strategy development for Stellar Blue and its more than 375+ domestic and international clients- Initiated the company’s first and continued sales protocol in addition to creating the marketing department - Worked with clients to assist in marketing their website via social media, authoritative content, and optimization- Trained clients on Stellar Services such as content managers and Stellar Analytics- Performed in depth keyword research for clients' SEO- Handled Stellar Blue's public relations work: releases and submissions- Handled sales and all project strategy development- Trained and managed employees and oversee their professional development- Was a member of the leadership team to further grow the business

Work with analyzing the effectiveness of online marketing and the use of social media.

In the new approach to general education at UW Oshkosh, called the "University Studies Program," students will connect with a peer mentor in their first year and an alumni mentor in their second year. While students complete a community experience in their sophomore "Quest III" course, they are assigned an Alumni Mentor who will be by their side modeling learning and civic engagement in their communities. I personally am an Alumni Mentor for the Interdisciplinary Studies 284 (Intensive English Program culture course) with a focus on cultural diversity. We participate with student discussion as well as present in class.More information: http://www.uwosh.edu/usp

• Rowan University Organ Donor Awareness campaign 2009 • Team work to create a campus-wide promotional campaign event on organ donation • Worked on the slogan and event planning teams • PRSSA chapter took 2nd place in the national campaign • Attend professional chapter social networking events and speakers

• Wrote press releases and news stories according to national and international aviation events • Participated in the PR promotional campaign for the annual fly-in convention • Handled media relations and requests of more than 1,000 credentialed media members • Collaborated with various aviation notables and professionals