While running my own design firm, I orchestrate creative direction, branding, and marketing materials for clientele. I drive design, illustration, animation, and draft copy. I oversee all business operations of the company including client management, contract negotiations, account management, project management, and budgeting.Long-term Clients include:• My Pet Chicken - Creative Direction, Design, & Illustration: I drove the branding strategy as well as led design, illustrations, animations, and copy for marketing assets. I developed attractive brand with strong customer loyalty.• Legg Mason - Design, Illustration, & Infographics: I designed banner campaigns, marketing materials, brochures, and reports for company.• XenoPsi - Art Direction, Design, Illustration, & Infographics: I executed design and illustration of banners, infographics, sales presentations, and websites

In my role as Associate Creative Director, I led the design and marketing of Weight Watchers Online for Men, focusing on the unique needs of men and driving attraction to a traditionally feminine brand. I collaborated with Marketing department and teams of designers to create highly effective websites, print, and marketing collateral. Innovative ideas and strategy was championed to change the brand to make it more marketable to the male population.One of my most notable achievements was:• I achieved an increase in Weight Watcher's membership by more than 35% through strategic and creative marketing campaigns.

Spearheaded animations, websites, and banner campaigns for company clientele. Facilitated artistic direction and prioritized needs of clients to ensure quality, impactful products. • Developed series of animations and unique website to highlight exclusive vacations that American Express was auctioning to card members.• Created customized banner campaigns for The CIT Group, Ameriprise Financial, Delta Airlines, and Gametap.