Designer
Pielab
Greensboro, Alabama
I graduated from undergrad right into the 2008 recession and jobs were sparse. Being thrown off of a conventional path, I started freelancing and joined Project M, a program for creative people who are inspired to contribute to the greater good. That experience led to PieLab—which I cofounded with other Project M designers and H.E.R.O. (a local nonprofit in Hale County, Alabama). PieLab is a welcoming community space and pie shop focused on economic revitalization and job training in Hale County, AL.I helped develop the mission and set specific project and program goals. I planned and coordinated fundraisers, 12 entrepreneurial workshops, and cultural and community events around the state. In collaboration with coworkers, I designed and constructed pie shop space and signage with salvaged materials, as well as our original website, products, merchandise, and communication materials. I also managed email correspondence, PR, and press requests.A notable project completed at PieLab is Pecans!, for which we won a Design Ignites Change grant. For the Pecans! project, I guided students in YouthBuild—a non-profit which provides education, counseling, and job skills to unemployed young adults—in starting a small business utilizing a local resource. I co-led creative concept, packaging design, and screenprinting workshops with students; co-designed labels and tags for pecan butter and pecan brittle; managed students and participated in the production of pecan products; and marketed products online and in regional stores.