With over 12 years experience, I have worked with a wide range of notable brands throughout my career. I led all creative design for the highly successful wellness startup, Vital Proteins, as their VP of Brand Creative for over 6 years. I developed and grew their brand from a small startup to a billion dollar worldwide company that was acquired by Nestlé, and built out an in-house design team of 15 designers & project managers that served as our own internal agency. I oversaw all creative including product development & packaging, branding, ecommerce, digital advertising, social media, experiential events, retail/trade-marketing, celebrity marketing campaigns, as well as the design for all their corporate office spaces & facilities. Our Headquarters was named by Inc. Magazine as one of the “World’s 10 Most Beautiful Offices” in 2019. I also contributed to 2 major advertising campaigns featuring celebrity Jennifer Aniston that were featured on major broadcast networks domestically and internationally.Other clients from earlier in my career include Hilton Worldwide, Twitter, NorthwesternMedicine, Bright Pink, Aligned Modern Health, Huron Healthcare, and Ameriprise Financial.I am now a design consultant offering my expertise in the following areas: -Brand Development & Design (aesthetic development, guidelines, evolutions/rebrands)-Marketing Campaigns (creative development & refinement, photoshoot and video shoot direction, campaign execution of creative in OOH, digital, and broadcast)-Packaging Design & Product Development (material, format & color selection, dieline development/prototyping, specialty finishes/embellishments, consumer focus group testing)-Ecommerce/Web/Digital (website design, digital advertising, targeted marketing, social media)-Experiential Events (event aesthetic development, event graphics, signage, branded swag/collateral)-Retail/Trade-marketing (in-store marketing, shelf set development, retailer collaborations, exclusive product lines, pop up events)-Interior Design/Branded Environments (aesthetic direction, signage, branding, materiality, fixtures, furniture)Visit summitdesignconsulting.com to learn more!
Listed skills include Graphics, Graphic Design, Logo Design, Interior Design, and 22 others.