Amanda Byrd Email & Phone Number

California, United States

Us

Us

- Strategy, ideation and execution on live experiences that drive results - End-to-end management with a brand-forward approach Your customers are bombarded with over 10,000 messages a day! They're scrolling and swiping right past your ads without a second thought. GDX Studios is an experiential agency working with the biggest brands in the business. Deploying a team of execution-oriented individuals, we bring your brand to life through high-impact, LIVE experiences that create brand advocates and viral moments. Using an experiential event, brands can capture social content, secure first-party data and realize market research - all with a single activation. It's today's smartest way to stretch your marketing budget while satisfying the needs of every department.

With twenty years' experience in traditional and startup environments, I add immediate value to your team and business. I specialize in building on core strengths, identifying areas of growth and tailoring your brand message so it resonates with the preferred target market. My expertise spans across a range of industries and marketing applications. I apply polish, professionalism and the best vendors in the business so your company can shine. Specialities Include: Brand Strategy + Positioning Global Marketing StrategyProject-Based Marketing Services: - Website/App Build- Marketing Collateral- Brand and/or Investor Decks - In-store Retail Setup- Digital Strategy- Social Media Development

Advise the Founding Team on opportunities and strategies for growth. This includes referring contractors and agencies for immediate marketing needs, making introductions to potential capital sources and providing insight and anecdotal support as they navigate growing their business in a vice industry.

Boston, Ma, Us

Engage with marketing and communications experts from around the world. Contribute articles and stories to support executives and leaders on their marketing initiatives.

San Diego, California , Us

We started a new conversation around secondhand smoke! As a technology company, Philter Labs, Inc. is pioneering advanced personal filtration products for modern-day smokers and vapers. Working with the founding team, my primary role within in the company was to position PHILTER as a brand that fully encompasses the dynamic impact these revolutionary products have in creating new, universally acceptable vaping behaviors.I oversaw all aspects of marketing from awareness to growth and retention, building a community of PHILTER advocates along the way. I participated in all aspects of the business including fundraising and investor relations.

• Spearheaded innovative brand identity and positioning to transform digital platforms featuring live streaming interactive web entertainment, with portfolio seeing more than 50M unique visitors per day, into mainstream brands• Crafted engaging brand narratives and pitched long-term strategies to stakeholders • Identified and secured high-profile brand partnerships for marketing events including VeeV Spirits, San Francisco Magazine,7x7, JAXON Home and IVY Social University.• Managed direct reports, motivating each daily to create exclusive, on-trend content for multiple social sites• Collaborated with cross-functional teams from Finance, Design, and Legal to ensure cohesive approach• Oversaw $1.5M+ marketing budget, resourcefully allocating funds and tracking ROI • Negotiated all agreements including mobile app software license, multi-tiered media partners, vendor relations, IP licensing and production contracts Key Achievement: ‘Meeting JASMIN’ Fine Art Exhibition• Ideated, planned, and executed fine art exhibition and launch campaign, 'Meeting JASMIN' in multiple U.S. cities that brought the JASMIN digital platform to life via 33 unique pieces of art • Managed the efforts of three PR agencies in Los Angeles, San Francisco and Miami to promote a high-end art experience that attracted celebrity guests • Established first social media presence for 'Meeting JASMIN' growing organic followers through relevant brand messaging and lifestyle posts that achieved 68K+ Facebook “likes” within three months• Oversaw print and digital marketing collateral, assets, native custom content, and PR strategy• Collaborated with production team to create six 90-second creative segments featuring notable artists and TV personalities such as Dr. Chris Donaghue (Loveline) • Directed design, functionality, and production of augmented reality app, launching within 90 days • Secured presence at international art fair, X Contemporary, during Miami Art Week

• Managed growing licensee portfolio and all aspects of brand development for intellectual property owner of Penthouse® Magazine by crafting long-term strategy to distinguish brand from competitors • Built and managed licensee portfolio, with key accomplishments including increasing accounts from 7 to 50, achieving 50% renewal rate, negotiating all contracts and establishing brand in key regions and market segments• $5M+ in license deals for premium lifestyle products including fragrances, wine and liquor all of which established global distribution • Conceptualized and implemented 45th Anniversary marketing campaign, securing high-end retail clients such as Dolce & Gabbana and Topshop and achieving twofold increase in apparel licensees • Created and enforced style guides to ensure brand consistency among global licensees • Oversaw fiscal operations duties including market and trends analysis, yearly budget and accounts receivable• Led public relations strategy by coordinating local and international tradeshows, exhibitions, social media campaigns and press releases, and working with licensees to ensure proper collateral for promotional events • Handled business needs of all Penthouse® licensed international publishers including negotiating renewal agreements and/or new deals, providing approved licensed content and coordinating among publishers, broadcast and merchandise licensees on big picture marketing campaigns • Worked with internal legal team and local trademark offices to identify and secure necessary marks in key territories

Us

• Streamlined operations and facilitated expansion of company that owns IP for HUSTLER® Magazine• Established centralized buying system and database of 100+ reliable, large-scale vendors and distributors for all HUSTLER® Hollywood stores, achieving consistent, curated collection of soft goods across all stores• Created and implemented protocol and training to facilitate adoption of new system • Played key role in opening 5 Hustler Hollywood stores nationwide, with duties including coordinating with contractors, designing custom fixtures, training staff, overseeing all aspects of purchasing and setting merchandising protocol• Coordinated with IT Director, store managers and buyers to institute efficient restocking system, monitor budget and streamline overall communication• Created innovative wall fixture design to maximize floor space and categorize products by theme • Saved company more than 20% by negotiating directly with vendors • Served as company representative and visual merchandising expert while speaking on various conference panels

• Facilitated opening of company’s two inaugural UK stores by developing branding and merchandising strategy that leveraged Hustler brand for UK consumer while maintaining consistency with established US model • Negotiated with buyers, creative team and global licensees to secure top US selling merchandise for UK stores• After performing extensive market research, tweaked Hustler model to achieve less graphic, more futuristic aesthetic• Selected to set brand and merchandising strategy in UK after success as buyer for San Diego store

• As buyer for soft goods category, curated collection that drove 50% of store’s sales, surpassing revenue of Sunset Boulevard flagship store and setting new company sales benchmark • Successfully balanced buyer role with managerial duties including training and supervising 35 employees, monitoring loss prevention and establishing visual merchandising systems • Developed innovative promotional and visual display strategies to drive sales