Amanda Cachova Dos Santos Email and Phone Number

• Plan and execute online advertising campaigns, including Google Ads, Meta Ads, and other relevant platforms;• Analyze data and performance metrics to identify optimization opportunities and campaign improvements;• Set up and launch campaigns on digital platforms, ensuring correct configuration of targeting, budgets, and bids;• Create performance reports for campaigns, communicating insights and improvement recommendations to the marketing team;• Stay updated on industry trends and propose new approaches to achieve our objectives;• Automate marketing processes through platforms to integrate tools effectively;• Collaborate with internal teams to ensure consistency in communication and marketing strategies.

• Develop and execute end-to-end digital strategies, with a focus on lead acquisition and conversion into qualified prospects.• Plan and manage integrated digital campaigns, including social media advertising, Google Ads, and other relevant platforms.• Collaborate with internal teams and external agencies to optimize landing pages, website content, and conversion flows for maximum effectiveness.• Monitor performance KPIs, analyze metrics, and generate reports to present actionable insights and recommendations.• Identify growth opportunities and facilitate continuous optimization through A/B testing and experimentation.• Stay updated on the latest trends and innovations in the digital marketing landscape.

• Analyze competitors to maintain competitiveness and bring better pricing/assortment;• Analyze omnichannel sales;• Develop briefings for actions focused on conversion;• Analyze inventory and define assortment and campaigns with suppliers.Categories: Food, Pharmacy, and Hygiene & Beauty.

• Providing excellent customer service by understanding and aligning with client briefs;• Planning, executing, and monitoring the performance of digital projects and campaigns;• Collaborating with vendors and internal teams to enhance performance and achieve better results;• Mapping the customer journey and developing personas;• Conducting market studies and benchmarking.Clients: EMS, Germed, Amgen, Hypera, and J&J

- Development of communication and digital marketing campaigns;- Elaboration of creative concepts and advertising writing;- Content development for social media and digital marketing actions;- Planning and execution of special projects.

- Content creation for digital marketing strategies (video, text and images);- Planning and executing sponsored campaigns and measuring results for maintaining or changing the strategy;- Blog update.

MARKETING- Creating and managing internal marketing campaigns, always promoting and engaging internal audiences through initiatives and campaigns that reinforce the company's goals and purpose with employees (resolvers);- Creation of internal announcements;- Interface and direct relationship with communication and advertising agencies in the preparation of instructions for guidelines and campaigns;- Interface with a press office to plan actions and agendas that help to create and maintain a Proxismed image with stakeholders;- Social Media Management and Company Blog;- Event organization for prospects and clients;- Organization of internal events, from event design, planning, budgeting, planning, to execution;- Marketing Reports.COMMERCIAL / SALES- Preparation of business proposals and RFPs;- Sales team support;- Development of institutional and commercial materials;- Reporting with business results according to demand of the Board.CUSTOMER EXPERIENCE- Assistance to the management team in the search for solutions and improvements, always aiming at satisfaction and excellent customer experience;Preparation of assertive relationship journeys for clients.

Social media and blog management, creation of pieces for training and dissemination of the company, support to the commercial area, preparation of Digital Marketing campaign (Google Ads) and Email Marketing (MailChimp and Dinamize). video recording for YouTube and organization of events and corporate training.

Preparation meeting materials for meetings, project monitoring and participation, document and form analysis, file organization, customer service and data updating (prices and product listings), market research analysis and support open tickets.Customers: Abbott, Ache, Germed, EMS Health, Merck, AstraZeneca, Theraskin, Valeant, UCB.

Monitoring and issuing of Insertion Order (PI), ordering materials and developing a offline media plan. Clients: Sanofi (Dorflex, Dorflex Icyhot, Dermacyd), Merial, Fundação Pró-Sangue and SBT.

Support during TV program recordings, assisting TV host and guests.