Amanda Geis Caracho Email & Phone Number

Global

• Fintech Expansion to Brazil: Led product research and development for a foreign fintech's entry into the Brazilian market, focusing on MEIs (Individual Microentrepreneurs) and small businesses.
• Development and Implementation: Developed and implemented an MVP (Minimum Viable Product) based on gathered insights, mapping the user journey and optimizing the experience throughout the process.
• Go-to-Market Strategy Creation: Collaborated in creating effective launch strategies, including defining the target audience, marketing channels, and key messages, to drive user acquisition and retention.

Brazil

• Market Discovery and Analysis: Skilled in market research and analytics to uncover growth opportunities and assess product-market fit in Health Tech, Fintech, and Edtech sectors.
• User Experience Validation: Conducts user interviews to evaluate usability and gather insights, enhancing product experiences for solutions like Osiris.
• Requirements Engineering: Proficient in documenting functional and non-functional requirements aligning product specifications with international standards.
• User Experience Improvement: I conduct research and analysis to identify opportunities for improving the user experience, utilizing discovery methodologies and A/B testing to validate hypotheses and implement effective.
• Growth and Retention: I develop and implement growth strategies to increase user retention and improve NPS, utilizing conversion rate optimization techniques, content marketing, and user engagement.
• End-to-End Product Development: Manages the entire product lifecycle from concept to launch, ensuring alignment with strategic business objectives.

São Paulo, Brazil

• Product Manager Brazil: Collaborated with a global team distributed across 5 countries in LATAM and Europe.
• Managed internal products: CRM sales, financial management, and customer success, as well as applications and automation with AI bots.
• Coordinated development: Led the definition of requirements and prioritization with a global development team, with a special focus on Mexico.
• Project management: Responsible for the management and implementation of technological and non-technological projects in various areas.
• Focus on OKRs: Managed OKRs focused on EBITDA and acquisition.
• Collaboration with Growth and Marketing: Worked closely with the growth and marketing teams to optimize lead acquisition and conversion.

• CRM and E-commerce Leadership: Managed the CRM and e-commerce team, developing internal products.
• Interface Development: Delivered a new customer-centric e-commerce UI, based on needs identified during the discovery phase.
• Conversion Optimization: Formulated hypotheses and conducted A/B tests on checkout screens, resulting in a significant increase in conversions and sales.
• Project and Stakeholder Management: Led sprints using the SCRUM methodology and managed stakeholders to ensure alignment across the company's various departments.

• Leadership: Started as an Associate Product Manager and was promoted to Product Manager, leading and forming a team of four product managers.
• Opportunity Mapping: Identified improvements in sectors such as health, technology, and games in projects like MAR, Moov.me, Scoutz, and Layers, using JTBD interviews, user journeys, and Opportunity Trees.
• Hypothesis Validation: Made critical decisions about the continuation of features or business directions.
• Training: Created training materials and delivered workshops to train product professionals.

Igrejinha, Rio Grande Do Sul, Brasil

• Growth Project Management: Managed projects, meeting deadlines, objectives, and budget control.
• Data Analysis: Identified growth opportunities, market trends, and target audience behaviors in niches such as fashion, finance, and e-commerce.
• Growth Plan Development: Worked on comprehensive strategies, setting goals and actions to maximize business success.
• Campaign Optimization: Conducted paid media campaigns, aiming to optimize conversion and increase ROI.
• Collaboration: Worked with multidisciplinary teams of marketing, sales, product, and technology.