As the Director of CRM at BARK, I lead the strategy and execution of customer retention, loyalty, and engagement programs across email, push, and SMS, channels, with a focus on improving customer lifetime value, reducing churn, and increasing referrals. I also oversee the testing and optimization of campaigns, the segmentation and personalization of messages, and the analysis and reporting of results. My mission is to create meaningful and memorable experiences for BARK's community of dog parents and their furry friends.

- Develops strategic email marketing plans and manages the end-to-end production and deployment of promotional and lifecycle emails, including planning, targeting, segmentation, scheduling, set-up, A/B testing, design/creative, and campaign reporting- Continuously optimizes email strategies to drive higher returns with A/B testing of subject lines, message content, images, offers, landing pages, mailing frequency, segments and more.- Provides campaign performance reporting leveraging data from all relevant sources to provide actionable insights to improve campaign content and performance and make recommendations regarding future strategies.- Created and implements a comprehensive social media strategy. - Manages the social media and editorial calendar, curates relevant content, coordinates and posts to multiple streams, respond to mentions and escalate support cases. - Manages social analytics and regularly reports on keyword tracking, channel growth and competitive analysis.

- Participated in development of strategic/tactical email marketing plans for organization. - Managed day-to-day execution of campaigns from creative brief, to coding and deployment via email service provider for 70+ emails/week in tech, fashion and beauty. - Optimized email through various A/B testing to increase consumer conversion. - Analyzed metrics developed and reported on KPIs to senior management.- Maintained and innovated customer focused mobile push marketing program. - Tracked, recommend, and shared best practices, and industry trends to the team

- Managed the $2MM/month email channel, developing and reporting on daily email campaigns. - Maintained the P&L for the email channel. - Developed and maintained testing calendar for the email channel, including A/B subject line and creative optimization. - Innovated current email communications by delivering targeted campaigns and promotional offers based on testing results. - Analyzed email campaign performance to identify opportunities for optimization and communicates KPI’s, analysis and recommendations to senior management. - Contributed to strategy for the email channel, including new campaign development and long term marketing plans.- Increased sales by 15% in the seasonal delivery area through planning and executing an integrated marketing plan, which includes guerrilla, social, digital, out of home and email marketing techniques. - Managed the seasonal delivery areas P&L as well as marketing campaigns. - Led the expansion team and business launch in 200+ zip codes and 1 new state.- Managed strategic planning, brand positioning, and brand image for two loyalty programs. - Planned, executed, and analyzed subscription program acquisition campaigns across various channels by liaising with creative, operations, and merchandising teams. - Proactively created partnerships with external organizations for the loyalty program.- Developed and maintains a weekly promotional program for a highly targeted top tier audience.- Served as Marketing’s liaison to finance, managing budget and expense reporting.- Developed and executed engaging content for the company blog, Twitter, and Facebook.

- Proposed, planned, and implemented a social media program and content calendar for the AWS Partner Network.- Set up and deployed partner network landing page, emails and e-newsletters.- Managed select AWS Partner web pages and executed updates as planned. - Created the content, QA tested, implemented link tracking, and analyzed campaigns for partner e-mails and newsletters. - Doubled the distribution of email communications to international recipients.

- Energetically led tours for prospective students.- Involved in online chats, panel discussions, and phone calls with prospective and newly admitted students.

- Created and tested questionnaires for international clients, on and off-line. - Designed and revised data and presentation materials for clients.- Analyzed data, including significance, cross elasticity, and cannibalization.- Translated English and Italian presentations and documents.

- Constructed monthly reports such as expenses and customer evaluations. - Created training certificates, class end packets, and offline coupons.- Analyzed company client database and maintained customer relations. - Cold called, answered phones, scheduled examinations and appointments.

- Updated content for social media campaigns, including Facebook, Twitter, and Linkedin.- Created digital marketing campaigns, including email content and responsible for successful delivery. - Edited graphics and materials in company broker packet. - Communicated with the asset managers and pre-marketing specialists as well as buyers and agents and vendors. - Answered phones and scheduled showings and appointments, checked company voicemails, faxes and emails.