Amanda Cameron Email & Phone Number

• Lead the development and execution of a marketing strategy that increased ecommerce revenue by 270% and site traffic by 59% in 2024.
• Develop and execute annual marketing strategy to position Abeego as the leading reusable beeswax food wrap
• Identify, position, launch and promote products that meet customer demand and drive revenueIdentify key partners and build long term, profitable relationships with aligned brands and leaders
• Oversee creative and high performing marketing team, nurturing an innovative and supportive environment
• Uphold brand identity and standards, ensuring communications and materials are consistent with brand voice, style, tone and vision
• Manage marketing budget to optimize ROI

Victoria, British Columbia, Canada

• Implement the marketing plan and lead a team of 2, spearheading campaigns to meet business goals across the full customer lifecycle.
• Design, build, and publish email marketing campaigns and automations, increasing click rates by 94%.
• Write, edit, and manage content and copy on variety of platforms for different audiences, including social media, blog, ads, and sales presentations
• Maintain and optimize Shopify website and content assets, analyze and improve UX to increase conversion rates
• Monitor, report, assess and present the impact of marketing activities and initiatives

Victoria, BC

• Drive new business development and execute strategic partnerships, resulting in securing our largest US retail partner, increasing reach to 100,000+ highly aligned prospective customers
• Create, pitch, and deliver on strategic partnerships that drive brand awareness, align Abeego with well-known brands, and increase revenue. In 2019, delivered a Black Friday giveback campaign that increased revenue by.
• Identify unique opportunities for product placement, including 50,000 sample wraps on wine bottles in liquor stores across Canada to drive email subscriptions and sales
• Manage food testing projects and create content to prove Abeego preserves fresh food better than conventional storage methods

Victoria, British Columbia, Canada

• Research, evaluate, and implement customer experience systems and programs to improve and enhance all aspects of the customer journey
• Provide exceptional customer service support, education, and resolve issues, resulting in 95% customer satisfaction rating for customer interactions
• Evaluate and implement customer support tools to increase team efficiency and improve customer experience
• As the customer advocate, gather feedback and insights and present to relevant teams, including product development, operations, and marketing strategy
• Create and manage content for all social media platforms to increase following, engagement, and customer education
• Provide product education and drive sales at tradeshows and markets

Kamloops, BC

• Ideate, plan, and deliver community events, programs and initiatives to build and attract a vibrant startup technology community in Kamloops, BC.
• Deliver regional programming and events, supporting entrepreneurs across the BC interior, including Women in Tech meetups, Startup Weekend, and Mentor Coffee Chats
• Marketing support to position Kamloops as a technology hub for startups
• Design and execute a relocation contest to attract a vancouver entrepreneur to move to Kamloops to launch their startup, creating new jobs and contributing to the local economy
• Develop and manage operations of a new program for young entrepreneurs at Thompson Rivers University, supporting 2 cohorts of students annually to ideate and test new business ideas with mentorship support
• Assist fundraising and sponsorship initiatives to support programs and events

Kamloops, BC

Victoria, BC

Victoria, BC

Victoria, B.C.

Victoria, B.C.