Lead the development and execution of a marketing strategy that increased ecommerce revenue by 270% and site traffic by 59% in 2024.• Develop and execute annual marketing strategy to position Abeego as the leading reusable beeswax food wrap • Identify, position, launch and promote products that meet customer demand and drive revenueIdentify key partners and build long term, profitable relationships with aligned brands and leaders• Oversee creative and high performing marketing team, nurturing an innovative and supportive environment • Uphold brand identity and standards, ensuring communications and materials are consistent with brand voice, style, tone and vision• Manage marketing budget to optimize ROI

Implement the marketing plan and lead a team of 2, spearheading campaigns to meet business goals across the full customer lifecycle. • Design, build, and publish email marketing campaigns and automations, increasing click rates by 94%.• Write, edit, and manage content and copy on variety of platforms for different audiences, including social media, blog, ads, and sales presentations• Maintain and optimize Shopify website and content assets, analyze and improve UX to increase conversion rates• Monitor, report, assess and present the impact of marketing activities and initiatives

Drive new business development and execute strategic partnerships, resulting in securing our largest US retail partner, increasing reach to 100,000+ highly aligned prospective customers • Create, pitch, and deliver on strategic partnerships that drive brand awareness, align Abeego with well-known brands, and increase revenue. In 2019, delivered a Black Friday giveback campaign that increased revenue by 13% from 2018Create and deliver on collaborative campaigns to increase email subscribers and social following• Identify unique opportunities for product placement, including 50,000 sample wraps on wine bottles in liquor stores across Canada to drive email subscriptions and sales• Manage food testing projects and create content to prove Abeego preserves fresh food better than conventional storage methods

Research, evaluate, and implement customer experience systems and programs to improve and enhance all aspects of the customer journey• Provide exceptional customer service support, education, and resolve issues, resulting in 95% customer satisfaction rating for customer interactions• Evaluate and implement customer support tools to increase team efficiency and improve customer experience• As the customer advocate, gather feedback and insights and present to relevant teams, including product development, operations, and marketing strategy• Create and manage content for all social media platforms to increase following, engagement, and customer education• Provide product education and drive sales at tradeshows and markets

Ideate, plan, and deliver community events, programs and initiatives to build and attract a vibrant startup technology community in Kamloops, BC.• Deliver regional programming and events, supporting entrepreneurs across the BC interior, including Women in Tech meetups, Startup Weekend, and Mentor Coffee Chats• Marketing support to position Kamloops as a technology hub for startups• Design and execute a relocation contest to attract a vancouver entrepreneur to move to Kamloops to launch their startup, creating new jobs and contributing to the local economy• Develop and manage operations of a new program for young entrepreneurs at Thompson Rivers University, supporting 2 cohorts of students annually to ideate and test new business ideas with mentorship support• Assist fundraising and sponsorship initiatives to support programs and events