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- Lead Growth & New Initiatives as Senior PM, overseeing pre-acquisition user journey, data/APIs, and reporting.

- Lead PM directing growth products, supporting 7.5 million active sellers on Etsy.- Led design, development, and shipment of new affiliate ad product, enhancing Etsy's offsite ad reach to 3 million+ additional platforms.

- Joined pre-IPO, managing NerdWallet's Articles frontend (54M+ annual visits) and overseeing landing pages, registration, SEO, and tools.- Optimized user experience through extensive research and A/B tests, using SQL, Tableau, and Amplitude for data-driven strategy.- Led team of 2 direct reports.

Led growth, acquisition, and membership strategy for Personal Finance business - one of NerdWallet's largest growth opportunity areas.

Co-led global growth team after joining pre-IPO, focusing on international self sign-on (contributing to 50% of revenue). Oversaw acquisition marketing, strategic experimentation, and growth strategies.• Joined pre-IPO and led global go-to-market growth strategy for international self sign-on experimentation business (50% of company revenue)• Co-led global Growth Marketing program driving 30%+ YoY acquisition funnel growth across digital channels• Facilitated global growth experimentation program giving specific guidance on experimentation strategy, go-to-market execution, driving toward an incremental ~27% YoY growth in paid items• Led cross-functional group of Product Managers and Marketers in channel CRO and A/B Test program for external-facing acquisition pages• Use SQL to derive actionable business insights and inform overall team strategy

• Drive digital marketing strategy for Google's top agency partners & manage $60M annual book of business• Utilize extensive knowledge of Google Search Ads, Display Advertising, and YouTube Ads to drive exponential growth/success (+30% YoY) for advertisers like Teespring, See's Candies, Alert Logic, & Mixbook• Drive thought leadership, implementation, & Google internal trainings around performance attribution and measurement. Crafted training collateral given to 200+ agency partners.

• Top performer on Scaled Business US/Top Movers US, hitting 100% of all productivity and revenue metrics in 65% of time expected QoQ • Team Anchor and Operations Manager for high performing team. Supervised an 8-person team and led accountability on productivity metrics, revenue achievement, and account adoption.• Onboarded and supervised 3 new hires; had oversight into trainings and successfully scaled successful ramp-up.Projects• Join high-growth pilot focusing on accelerating account performance for high-potential brands; • Code and design UI for tool using App Engine to track and set custom run rates and improve strategist workflow • Develop significant marketing and product knowledge distributed across team and partner businesses• Work cross-functionally to co-found and attain funding for local branch of Women@Google. Lead 30 events for women leaders, attaining a 95% satisfaction rate amongst attendees

• Built process for assessing Agency/SMB testimonials and reported key success metrics, many of which formed a major cornerstone of an external facing launch and PR campaign. • Built a portfolio of case studies featuring agency-vendor relationships as facilitated by Google.• Worked in collaboration with two external creative vendors to communicate design of collateral to be used in external campaign. Had complete input into the design and execution of this process from beginning to end.• Managed customer support processes for over 200 queries and synthesized main pain points into workable insights and recommendations for use by the central product team. Additionally collated learnings from second-tier market launch to be integrated into future market experientials.• Integrated key learnings into a partner and customer satisfaction survey to be distributed to all market users of main product, which required coordination with stakeholders and refinement of copy and impact.