Responsible for driving innovative thinking and connection across Brand (sports, video/TV/OTTV, OOH, display, print, and audio) and Demand programs (content syndication, ABM, custom content, PPC, paid social,) for Enterprise Busines-to-Business accountsGlobal Strategy and Demand Director responsible for planning, activating, and optimizing Global Advertising ProgramsDrove growth across all lead generation KPIs that map to the Education, Consideration, and Conversion stages of the Buyer’s Journey including MQL Conversion, Stage-1 Conversion, and cost effectiveness

Developed and led innovative, omnichannel demand creation programs that bridged the connection between brand, demand, and ABM programsLed the agency demand generation/ABM discipline that contributed to new and upsell business Established agency best practices, repeatable and scalable models, processes, and capabilities leveraged across clients to drive value and growthClients: Workday, Microsoft, TransAmerica, JLL, Mastercard, Neste, Ping

Role: Orchestrated brand-to-demand planning to ensure branded/digital experience serve the buyers’ needs, delivers business value and comes to life using the best tools, channels and technology facilitated by the best process/people. Responsible for growing the demand generation discipline across the gyro network. Clients: SAP, SAP Digital, HP, HPE, Aflac, Booze Allen Hamilton, HondaJet, Mercer, Hyland, TycoIS, Elanco, Limewire

Role: Planned human-centered experiences that fulfill a user’s goals, and pave the path to purchase across multiple touchpoints. Modeled target audience persona and buyer's journeys in order to map the marketing communication strategy to engage buyers in context of what they think, how they feel, and to trigger what they do next.Clients: TycoIS, SAP, BP Fuels, Makino, First Data, Traulsen, FORTE Industries, Avaya, GoodData.Certified Marketo Expert

Role: Increased awareness and demand generation for SAP across product portfolios including CRM, Mobility, Data Management, Analytics, Financial Solutions, and IT Management. Manage content strategy, distribution, and pipeline optimization for key paid media programs.Client: SAP America

Role: Created and monetized demand and lead generation offerings for a newly created loyalty marketing media publication through research reports, quarterly print publications, content syndication, email publications, webinars, and conferences. Clients: MasterCard Worldwide, Hilton World Wide, Macy's, Overstock.com, GMC, Wyndham Hotel Group, Aimia, Epsilon, Hyatt Hotel Group, Maritz Loyalty Group, Kobie Marketing, SAP, RecycleBank.

Role: Established a framework for a start-up, thought leadership association to connect and engage with loyalty practitioners and providers. Leveraged marketing, sales, and analytics technologies to better understand and leverage consumer behaviors to provide meaningful digital experiences.Clients: Aimia, Groupon, Epilson, GameStop, Citi ThankYou Rewards, SAS, Hawaiian Airlines, Sears Holdings, SAP, Acxiom, Pricewaterhouse Coopers, Brand Keys, Inc.