Amanda Cheok Email & Phone Number

United Kingdom

- Developed brand strategy for several AI products - Project manager for bespoke virtual reality client solutions - Lead a team which successfully developed several games for clients in various business sectors

- Part of the start-up team - Planned and designed marketing strategies to launch ZujuGP- Developed branding strategies for ZujuGP’s digital products

- Curriculum lead for Republic Polytechnic and SkillsFuture's Digital Marketing Bootcamp- Planned, designed and built digital marketing and branding curriculum and training courses (Certificate and Diploma levels)- Won Best Mentor Award in 2019 and 2020 and EXCITE Award in 2020 (awarded to 5 employees annually) - Perform curriculum review to ensure competency level is updated and aligned with industry requirements- Implemented successful marketing campaigns that resulted in a… Show more - Curriculum lead for Republic Polytechnic and SkillsFuture's Digital Marketing Bootcamp- Planned, designed and built digital marketing and branding curriculum and training courses (Certificate and Diploma levels)- Won Best Mentor Award in 2019 and 2020 and EXCITE Award in 2020 (awarded to 5 employees annually) - Perform curriculum review to ensure competency level is updated and aligned with industry requirements- Implemented successful marketing campaigns that resulted in a 100% increase in sign-ups for RP’s continuing education courses Show less

Singapore

- Managed all aspects of the regional media business, which produces localised websites in Singapore, Malaysia, Indonesia and Thailand. - Oversaw editorial, social and marketing activities to drive traffic and social growth.-Worked with regional and global teams to plan and execute successful in-house and client campaigns to drive brand growth. - Developed strategic partnerships with clubs, media, third party companies to ensure continued growth of the brand presence in the region.

Asia

- Planned and implemented multi-channel digital marketing plans for regional activations. - Used web analytic tools to drive marketing plans and editorial output to help streamline the effectiveness of brand activities.- Delivered successful content-driven campaigns for clients such as Adidas and Nike.- Worked with regional teams to grow social audiences and site traffic across all markets, which resulted in site traffic and social channels across the region to grow by more than… Show more - Planned and implemented multi-channel digital marketing plans for regional activations. - Used web analytic tools to drive marketing plans and editorial output to help streamline the effectiveness of brand activities.- Delivered successful content-driven campaigns for clients such as Adidas and Nike.- Worked with regional teams to grow social audiences and site traffic across all markets, which resulted in site traffic and social channels across the region to grow by more than 500%.- Planned and executed events such as match screenings and fan events across the region. Show less

- Managed budgets, production and execution of marketing efforts for both Stuff and FourFourTwo in the region. - Worked with internal teams to deliver content solutions for key clients such as Samsung, Adidas and LG. - Exceeded monthly traffic targets which led Stuff and FourFourTwo to be recognized as 'Best Technology website' and 'Best Sports and Wellness website' respectively at the MPAS Awards 2015.- Managed Stuff and FourFourTwo's social media in the region. - Provided… Show more - Managed budgets, production and execution of marketing efforts for both Stuff and FourFourTwo in the region. - Worked with internal teams to deliver content solutions for key clients such as Samsung, Adidas and LG. - Exceeded monthly traffic targets which led Stuff and FourFourTwo to be recognized as 'Best Technology website' and 'Best Sports and Wellness website' respectively at the MPAS Awards 2015.- Managed Stuff and FourFourTwo's social media in the region. - Provided internal teams with audience insights. Show less

Singapore

- Planned and executed events such as Parent-Student Seminars and Outreach Programs- Managed the organization's social media platforms such as Facebook and Twitter- Writer for Temasek Polytechnic's digital platforms

Master Of Business, Marketing

GPA: 6.25 out of 7 - Awarded Dean's Commendation for High Achievement in 2012 and 2013 - Awarded the Dean's Honor Roll for High Achievement

Bachelor Of Communications, Mass Communication

GPA: 5.75 out of 7 - Awarded Dean's Commendation for High Achievement in 2010 and 2011