Amanda C. Hill (ACH Studios) is a freelance marketer and designer, she is an award-winning creative marketing professional who specializes in big-picture strategy through tactical execution. Reach out today to begin the evolution of your brand into a thriving presence that will outshine your competitors.————————• Clients include: Creative Circle, The Creative Group, Rose International, Western Carolina Rescue Mission, Lion Street Financial, National Financial Partners, Austin Chamber, Hahn Public, Acute Financial/Noble Capital, Planview, Cosential, RetailMeNot, WellCare, Your Performance People Coaching, Dragonfly Dog Bowl, Click Ascent, Razberi, Calavista, Aquanta Inc., and more. • Strategically plans, executes and runs 360 campaigns for product launches, direct marketing, promotions, awareness and lead generation activities across all consumer channels. • Designs and writes copy for traditional and multimedia advertising, print, digital and social campaigns; including direct, email, web, radio, TV, PR, etc. • Art directs and styles photo/video shoots, hires talent, hair and makeup artists, creates and manages shoot schedules and directs day-of-shoot operations. • Writes scripts for videos, radio shows, commercials and spots, directs designers, copywriters, photo/videographers and editors throughout the production process. • Analyzes competitive landscape, including new and existing marketing components, products/software to pinpoint trends and opportunities for optimization and growth. • Leverages quantitative/qualitative data sources to track performance and insights into key metrics to make recommendations for improving clients' leads acquisition programs based on findings, market research, audience, segmentation and industry best practices.

Navitat Canopy Adventures is a world-class tree-based zip-line tour operator with locations in Asheville, North Carolina, and Knoxville, Tennessee. Tens of thousands of guests visit Navitat annually, Making it an industry leader and the premier provider of tree-based adventure experiences.————————• Direct and oversee the marketing function of the company to identify and develop persona-driven selling strategies for products and services.• Research and formulate strategic plans that identify marketing opportunities, direct marketing initiatives, and new business development avenues.• Drive the organization’s brand strategy by redefining and reimagining the current approach to ensure alignment with growth objectives.• Administer the digital marketing program, encompassing social media, the internal website, and email campaigns, to maintain brand consistency across all platforms.• Create, source, and edit copy from various organizational departments for marketing materials, articles, and communications.• Manage marketing distribution channels, including the website, email, social media, and print media, to optimize reach and engagement.• Lead and mentor a team of junior creatives, providing guidance, constructive feedback, and fostering a collaborative and innovative design environment.• Establish and uphold high standards for design quality, ensuring that all outputs are visually compelling, engaging, and aligned with brand guidelines.• Develop and maintain a consistent and cohesive visual identity across all touchpoints, adhering to brand standards to ensure integrity.• Create and produce a variety of design materials, including graphics, illustrations, layouts, presentations, and digital assets.

Lion Street is a leading national financial services company comprised of over 200 independent Firms that specialize in design and planning for high-net-worth and corporate clients. Each Firm is carefully selected, held to the highest ethical standards, and approved by an Executive Committee.————————• Directed, implemented, monitored, and evaluated marketing communications strategies and programs, including advertising, branding, product promotion, and regulatory matters to support sales and marketing objectives, and maximize positive exposure in local and national markets. • Refreshed brand identity, executed robust style guide, led website redesign, and redesigned all materials in the marketing portfolio.• Designed, developed and distributed, consistent themes, messaging and branding throughout all communication touch points.• Built cross-functional relationships with organizational stakeholders to understand customer needs, connect with prospects, and distinguish from industry competitors to develop focused communications programs.• Assessed, adopted, and implemented new channels, methods, and platforms for optimization of tactics. • Oversaw efficient processes for the regulatory review and approval of marketing communications materials.

National Western Life Insurance Company's domestic operations extend to forty-nine states, the District of Columbia and four U.S. territories. Providing high-quality insurance products on a global basis to meet the financial security needs of well-defined market segments.————————• Led development and refinement of brand’s image, tone, positioning, messages, and creative designs.• Brand planning, including development of marketing mix and strategies for segmented audiences across all channels to increase brand-interaction and drive sales.• Directed go-to-market planning and execution of campaign components in collaboration with creative team, project owners, and lines of business.• Developed weekly/monthly/annual brand email/marketing/messaging strategies and monitored performance to make necessary updates and improvements to enhance user experience.• Assessed infrastructure needs and implemented best practices to scale creative development, workflow and project volume, fostering growth of staff and culture.• Designed deliverables for multimedia, digital ads, email, collateral, sales tools, as well as internal communications, ensuring that all assets adhere to brand standards.

ACC is a nationally recognized two-year college serving the Greater Austin Community through nonprofit education. It is the primary gateway to higher education and technical training in Central Texas. ACC is among the largest colleges and universities in the nation and is recognized as a national leader in excellence and innovation.————————• Led, managed, and directed the marketing services team, including: designers, writers, web developers, photographers, videographers and vendors to facilitate collaboration, design thinking, strategic ideation, and the execution of customer focused campaigns.• Energized team to develop best-in-class, award-winning creative solutions, and supported their execution of these ideas by continually researching trends, strategies and new technology that challenged them to be forward thinking.• Envisioned concepts with interdepartmental teams for 360 campaigns and provided strategic guidance, problem solving and re-alignment throughout production to meet project requirements and timelines. • Collaborated with cross-functional team leads to develop effective and results driven products by experimenting, monitoring, measuring, and iterating based on findings to maximize KPIs.• Drove and evolved expression of ACC brand, while maintaining the highest possible standards for effective content, design and UX/UI experiences across all platforms.• Assessed infrastructure/staffing needs and implemented best practices to scale creative development, workflow and project volume, fostering growth of staff and culture across functional areas.• Designed deliverables for multimedia, digital ads, email, social media, collateral, sales tools, as well as internal communications, ensuring that all assets adhere to brand standards.

Brookfield Residential provides the best places to call home. Offering innovative, move-in ready and custom builds, Brookfield helps consumers find the home of their dreams featuring unique floor plans, artful details, and exceptional locations. ————————• Oversaw marketing operations and art direction throughout the process of branding multiple award-winning product lines, provided direction on daily basis to junior managers and creative talent on their strategic, design and writing works.• Utilized Wrike and Salesforce to evaluate ROI, manage group of designers, production artists and copywriters, throughout the creation of deliverables from concept to production.• Led development, execution and roll out of go-to-market multimedia marketing/advertising campaigns, managed a $4M budget, tracked and reported results measured by KPIs, brand objectives and sales goals.• Analyzed market trends, conducted buyer research, built out personas and segmented content strategies using SEO and SMO to target consumers. • Planned and developed state-of-the-art sales centers with forward thinking customer journeys, using gamification to provide cutting-edge experiences that showcased interactive platforms, touch screens and virtual reality.• Leveraged marketing automation tactics to deploy editorial calendars through media, social and email channels, designed to forge productive relationships with targets by giving value add content.

Keller Williams is the world's largest real estate franchise by agent count, has more than 1,000 offices and 180,000 associates. The franchise is also No. 1 in units and sales volume in the United States.————————• Championed rebranding of coaching division, including: positioning, identity, branding and messaging for over 10 products and events. This involved rewriting and redesigning all products in the portfolio: collateral, signage, merchandise, tradeshow booth, websites, emails, videos, mobile app., social media, etc. • Strategized marketing plans, creative briefs, organized and disseminated content, tracked deadlines and troubleshot for strategic management of numerous projects produced by interdepartmental teams on daily basis.• Defined drip campaigns and editorial calendars: designed emails, composed copy, coded HTML, tested and sent to segmented audiences of more than 150K using Hubspot.• Owned clients’ marketing strategies and managed an annual budget of $1M, tracked and reported on sales goals, conversions, adoption statistics and registrations. • Planned, executed, tracked and analyzed digital campaign analytics across channels: Intranet, Blog, Facebook, Twitter, LinkedIn, Instagram and YouTube.

Nielsen Bainbridge Group is the fastest growing company in framing and framing products, with operations throughout the United States, Europe, and Asia. Offering products reaching all corners of the framing market—from specialized custom framers to consumer retail. ————————• Led repositioning and integration of 5 brands into unified identity, relaunched online presence with a new website designed around a customer journey and eCommerce.• Redesigned tradeshow booth to reflect new identity, managed team of designers throughout conceptual, development and build phases, to display set up at nationwide events.• Grew creative resources by hiring and directing contractors, managed an annual budget of $2M, delegated responsibilities amongst these teams using Basecamp, SOWs and project/creative briefs.• Researched, benchmarked and developed content to support sales goals, budget, brand standards, product launches, consumer and stakeholder expectations. • Managed sizeable intellectual property portfolio consisting of more than 30 marks, ensuring legalities and applications for renewals were processed through multiple legal entities.

Savannah College of Art and Design (SCAD) is a private nonprofit art school with locations in Savannah, Georgia; Atlanta, Georgia; Hong Kong; and Lacoste, France. SCAD prepares talented students for creative professions through engaged teaching and learning in a positively oriented university environment.————————• Directed marketing services operations, providing superior client service to more than 10 business units, managing an annual budget of $1M, and promoting the university’s most profitable academic programs. • Served as proactive creative services liaison, cultivating positive, productive relationships with multimedia teams while maintaining frequent shifting priorities and tight deadlines in a fast-paced agency environment. • Led interdisciplinary teams to execute marketing, communications, advertising and accreditation initiatives that propelled institutional growth into international markets, including: Honk Kong, France and eLearning campuses. • Drove utilization and coordination of multimedia content, which involved designing, testing, sending and assessing assets using CMS and CRM systems. Including, but not limited to: emails, websites, social media, print, advertising, PR, videos, portal and public applications. • Informed and engaged with executive administration, creative, interactive, editorial, visual media, public relations and production directors to ensure effectiveness of creative services operations.

Time Inc. (acquired by Meredith Corporation in 2018) is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Their portfolio is concentrated in large, fast-growing markets, with 17 television stations reaching more than 11 percent of U.S. households, the nation's Top 25 and 13 in Top 50 markets. ————————• Designed and managed production of collateral for advertising events and campaigns.• Ideated and designed marketing, advertising and advertorial book components.• Assisted art direction, styling, and photography of products and collateral at photo shoots.• Supported art, creative, marketing and research directors on daily projects and tasks.

The leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. The creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter.————————• Selected as graduate product development intern after competitive portfolio review process. • Assisted in new business development and the creation of Taylor Swift's greeting card line.• Collaborated with Invention Lab to design innovative greeting card products.• Managed phase research and prototype testing for retail trial network.• Coordinated financial statements, line lists, price points and product captions.

*Program Ranked in Business Week’s World’s Best Design Schools*————————Professional studies at SCAD focused on the generation of innovative, R&D driven, user-centered, and disruptive design for competitive markets. Graduate works included topics of design innovation and marketing, strategic brainstorm, research: contextual, ethnographic, trend and market, abstract ideation: mind mapping, workflow visualization, and strategic managerial design.

Bluezoom is an independent marketing and design agency in the heart of downtown Greensboro, NC with a strong track record of community-building and award-winning work in our 25+ years in business.————————• Designed, printed and comped layouts, ads and collateral for client presentations.• Created concepts and managed production of marketing plans and re-branding campaigns. • Conducted research and development for marketing and advertising plans. • Supported executives in client presentations, pitches and account negotiations.

UNC Greensboro is a public, coeducational, doctoral-granting, residential university chartered in 1891. It is one of the three original institutions of The University of North Carolina System. UNCG is a global university integrating intercultural and international experiences and perspectives into learning, discovery, and service.————————• Shadowed creative, art, photography and marketing directors throughout publication process.• Participated in and contributed to story development, creative direction and execution.• Designed, printed and comped layouts, invitations and brochures for university.• Assisted on photo shoots, with photo color correction and in technical print processes.

• Designed client proposals, marketing campaigns, and presentations.• Assessed marketability and patentability of intellectual property.• Performed competitive market research and analyses for disclosed inventions.• Integration and implementation for inventory database and tech transfer management.

MSS programs provide a continuum of care and support services to Military Service Members and Families during deployment and sustainment operations. ————————• Created, designed, printed and distributed marketing flyers/ads promoting classes, groups, fundraisers and events. • Assisted lead coordinators in supporting family focused initiatives designed to help families enduring hardships as a result of war zone deployment. • Communication liaison connecting support resources and care services with families in need of critical assistance.

UNC Health Care is an award-winning, not-for-profit integrated health care system that is committed to delivering state-of-the-art health care and outstanding service to patients. From the mountains to the coast, UNC Health Care is there, providing care to North Carolinians from all 100 counties and from across the country.————————• Managed marketing and creative needs for 3 blood centers at separate locations.• Created concepts, designed, produced and delivered marketing collateral.• Assisted lead recruiter in account management and recruitment at onsite and offsite events. • Implemented clinical and office supply inventory organizational system.

Durham Chiropractic & Acupuncture Center has been serving the RTP community for more than 20 years. Providing integrated health care through chiropractic and acupuncture services to help clients live their best life.———————— • Patient advocate and account manager administering clinical care and treatment plans as assigned by Doctor.• Maintained office services by organizing office operations and procedures, processing and filing insurance claims, controlling correspondence, designing filing systems, reviewing, obtaining approvals on and paying requisitions, addressing and monitoring all office clerical functions.