Coordinated with 20+ teams across the organization to launch new "Sales Enablement" product, resulting in increased customer awareness.• Product Management. Partnered with product team to promote new features and conduct roadmap webinar. • Content Creation. Produced websites, product presentations, customer stories, demo videos, and webinars for new product. • Sales Enablement. Created compelling and easy to understand internal content including sales training, competitive positioning, sales tools, FAQs, and cheat sheets to enable sales to understand competition and win more deals.• Market Research and Analysis. Conducted focus groups and surveys to inform content and strategy.• Agency Relationship. Produce videos, direct mailers, ebooks, and banner ads with agencies.

Led product marketing for Salesforce's 3 releases / year, resulting in increased adoption of features across the Salesforce portfolio. • Naming: Collaborated cross-functionally to help build out and enforce Salesforce's product naming strategy across new features.• Sales Enablement: Created tools and resources to enable sales to understand the competition and win more deals.• Market Research and Analysis: Analyzed data both qualitatively and quantitatively via focus groups, surveys, and digital metrics.• Customer Presentations: Organized and facilitated 2 customer panels for 600+ Dreamforce attendees. • Agency Relationship: Created many creative assets, such as paid banner ads, and product "spotlight" videos with multiple creative agencies.

• Designed and led focus groups and Qualtrics survey and analyzed the data via SPSS.• Presented insights and recommendations for Mexican segment to head of customer experience.• Created implementation plan for new product, resulting in praise from senior leadership.

• Analyzed data via SQL and Tableau, resulting in unique insights.• Led team to research and create innovative and strategic retention and acquisition initiatives for $2B revenue generating consumer segment, resulting in department-wide plan to implement recommendations.• Listened to customer calls and developed qualitative retention strategy with CRM senior leadership, resulting in “above expectations” in performance review.

• Coached, developed, and trained direct reports• Created and implemented policies and procedures, trained 200+ employees, and conducted an internal audit, resulting in a $3m reduction in expenses • Managed finance-wide procedure documentation program, streamlining operations and reducing training hours by 20%• Collaborated with IT and finance departments to implement new payroll system that accelerated close by two days• Synchronized launch and closeout of 30+ grants by partnering with finance and fundraising team• Monitored programs and worked with program leads to ensure compliance, managed deliverables, monitored spending, requested amendments, and planned spend-out• Developed efficient month-end grants close by creating automated general ledger coding tool and partnering with federal team to prevent duplicate work, reducing close period by 30% and expediting reports to the Board• Voting member on 401k Committee