Amanda Coe Email & Phone Number

Orion Charter Township, Mi, Us

Bloomfield Hills, Mi, Us

-Managed and optimized websites for Cranbrook Academy of Art and Cranbrook Art Museum, collaborating with external vendors to enhance Google Analytics dashboards, tracking and analyzing web performance to inform strategic decisions.-Contributed to customization and implementation of Salesforce/Jenzabar system for student recruitment, including core, higher ed apps, and communications modules.-Actively upskilling via Salesforce Trailhead to deepen expertise in Salesforce marketing automation and CRM.-Implemented and maintained Asana for CAA administration team, streamlining project management and improving workflow transparency and organization.-Conducted competitor research and developed a comprehensive social media strategy, increasing CAA’s social audience by 66% and engagement by 750%.-Spearheaded improvements in paid social strategies, positioning social media as the top source of web traffic before PPC ads were introduced.-Created and updated website content, including news, evergreen pages, and targeted landing pages, ensuring alignment with organizational goals.-Generated and presented detailed performance reports to executive leadership and governing boards, delivering actionable insights to guide future marketing efforts.-Mentored CAM Digital Marketing Coordinator, fostering growth and ensuring consistency across marketing initiatives.-Supported media relations ensuring alignment with CAA/CAM and greater Cranbrook community goals.

Bloomfield Hills, Mi, Us

Bloomfield Hills, Mi, Us

-Collaborated with the Director of Marketing to plan and execute a multi-channel marketing strategy focused on lead generation and client engagement, directly supporting sales objectives.-Executed client and prospect email communications through Microsoft Dynamics CRM and ClickDimensions, enhancing lead nurturing and engagement.-Conducted data analysis to ensure 100% accuracy for lead data, supporting effective marketing strategies.-Redesigned and updated the company website, focusing on user experience, copywriting, and SEO optimization during my tenure.-Developed and designed Austin Benefits’ inaugural Brand Guide, establishing cohesive branding standards for all marketing materials.-Researched, authored, and designed diverse content using a "waterfall" approach, producing long-form materials such as blog posts, videos, and eBooks.-Managed all aspects of social media accounts, increasing brand visibility and engagement.

Bloomfield Hills, Mi, Us

New York, Us

I offered freelance services through Fiverr.com, an online marketplace. I focused on providing affordable services to small businesses around the world that are not able to invest in large agencies or full-time marketing professionals. I worked with clients from the USA, CA, UK, Italy, Portugal, Jordan, and Australia.

Sacramento, Ca, Us

-Managed the Branch Manager/Sr. Loan Consultant’s schedule and correspondence for efficient time management.-Maintained data accuracy within the Mortgage Industry CRM (BNTouch), enhancing sales enablement and operational efficiency.-Planned and executed targeted email campaigns for clients, improving engagement strategies.-Oversaw social media accounts, contributing to brand visibility and customer engagement.-Coordinated with the corporate office to design marketing materials, ensuring branding consistency.

Los Angeles, Ca, Us

-Investigated and responded to inquiries from independent sellers and customers, ensuring prompt resolution.-Trained agents/new supervisors, serving as a key knowledge resource.-Managed escalations, minimizing dissatisfaction.-Created templates to improve efficiency.