Amanda Cohen Email & Phone Number

- Manage the day-to-day administration, project management and client correspondence of real estate accounts such as Stafford Homes, Brookfield Residential, Honeyfield Communities and more- Develop workback schedules and project status reports at the onset of every new project to manage and ensure timely completion- Develop and present comprehensive media plans inclusive of signage, media and print vendors- Lead weekly client status meetings, summarizing with meeting notes to follow- Manage schedules, timelines and budgets to ensure the client’s marketing objectives are met- Create and lead internal briefings to ensure all team members understand the deliverables

- Responsible for the administration, project management and client correspondence of 3 accounts: CountryWide Homes, Brookfield Residential and Fairgate Homes- Management of up to 20 ongoing projects within the 3 client accounts- Prepare client briefs articulating the marketing opportunity or advertising requirements, including the final client presentation of campaign concepts, media plans and budgets- Developed over 10 workback schedules and creative briefs per project, so that creative, production and digital teams understand the scope of work with each project- Strategized and help develop campaigns from start to finish- Research demographic and competitive trends to present at new client pitches- Management of campaign deliverables including digital, email nurturing campaigns, web updates and social media management- Analyze statistics of digital campaign success, summarizing findings and suggesting to clients opportunities to improve performance- Assist copywriters and designers with the development and maintenance of 5 social media calendars

- Supported product trial and awareness initiatives through sampling approximately 150-250 Red Bull cans per shift- Developed an in depth understanding of the Red Bull product portfolio to effectively communicate product functionality, efficacy and benefits to consumers- Targeted new and infrequent consumers through face to face interactions on the field- Tracked consumer feedback and reported insights that aided in supporting marketing and sales teams contributing to a fully integrated marketing mix and 360 collaboration- Brainstormed initiatives to target new consumers based upon market data presented in monthly meetings- Event planning and support for events such as Red Bull Flugtag, Swatch Beach Volleyball Finals, Red Bull Illume- Filled in for the office manager up to 3-4 times a month

Toronto, Canada Area

- Assisted building sales decks- Sourced social media influencers- Email correspondence with vendors- Qualitative and quantitative research for sales pitches- Weekly brainstorm sessions for upcoming marketing campaigns - Worked along side the Events Director to assist with event coordination and execution for the Notable Awards – a nationally acclaimed award show

Toronto

- Attended one to two legal proceedings per day- Handled confidential cases and client information- Captured verbal dialogue verbatim to be transcribed- Fast paced environment paying close attention at all times- Exceptional error-free handwritten notes to assist with transcription - Built relationships with multiple legal professionals, while providing substantial service

Graduate Certificate (With Honours), Marketing/Marketing Management, General

Bachelor’S Degree, Criminology