- Spearhead the execution of regional marketing plan to enhance brand visibility at high-end client facingevents.- Oversee all aspects of event management, including lead handling, content, venue selection,sponsorship creation, and execution to ensure alignment with strategic goals.- Establish and manage event goals and budgets, tracking ROI, engagement analytics, and feedback tocontinuously improve event effectiveness.- Actively work with sales leadership to optimize event strategy and provide white-glove experience leading to opportunities.- Work closely with partners and vendors to maintain strong relationships in the field.- Manage relationships with external partners and vendors, negotiating terms to optimize eventoutcomes and swag distribution.- Collaborate with cross-functional teams to design event agendas and content that meet sales initiatives.- Create and execute event communications and promotions to drive attendance

- Led the planning and execution of over 100 events annually, including galas, retreats, andconferences, to enhance member engagement and brand presence.- Developed a Partnership Program with enhanced sponsorship packages to elevate memberinteraction and marketing opportunities.- Managed all aspects of event production, from strategic planning to post-event analysis, ensuringalignment with organizational goals and brand messaging.- Supervised event coordinator and cross-functional teams, ensuring smooth execution and adherenceto project timelines and quality standards.- Created and managed the TMA Media Kit, driving over $100,000 in sales and elevating brandvisibility.- Collaborated with Board of Directors and Committees to meet the needs of the membership andprovide strategic guidance.- Oversaw CRM database - led integration of new systems to optimize membership data andcommunications utilized by entire organization; including training of members, staff, and leadership.

• Manage Event Coordinator to assure completion of event cycles and productions • Create and continuously evolve brand-new Partnership Program focused on enhancement packages for members to engage and market to membership body• Develop TMA Media Kit; manage assets and execute sales • Oversee 100 events per year at break-even or profit including the Annual Gala, Board Retreat, golf outings, political engagements, and educational programming • Expand department into virtual events sector and meet the needs of consumers• Negotiate vendor contracts, develop RFPs, break-evens, evaluations, and reports• Design and fulfill sponsorships to enhance events, provide marketing opportunities, and increase profitability • Leader of two implementations of Association Management Software; includes internal training, develop user-experience, and marketing campaign to members • Coach clients on brand-building and engagement points within Association• Work with various consultants to execute departments projects from beginning to end including PR, social media, and special projects

• Manage and serve a regional territory which includes over 1,000 bowling centers to develop youth bowling programming• Travel region 50% of the time to hold face-to-face consultations with independent proprietors and managers• Research and determine the needs of clients via email, cold calls, and meetings to provide the best programming solutions and business practices• Generate reviews and reports to inform department of assessments in the field• Build relationships with clients by providing optimal service through follow-up and program support with the creation of marketing plans, concept development, and goal setting. • Effectively manage budget daily to coordinate travel arrangements, coming in 21% under budget in 2014

• Fulfilled sponsorship contracts by assisting with marketing and single game ticket promotions at home games• Engaged in execution of external field marketing events • Identified problems at live events and created alternatives to produce solutions • Collected consumer insights through fan experiences• Promoted the Timberwolves and Lynx organization by serving as a brand ambassador to develop positive product rapport

• Created and carried out effective marketing campaigns for Women’s Ice Hockey, Men’s Gymnastics, and Women’s Soccer to achieve revenue goals which included media purchasing and grass roots marketing• Developed video production formats, PA scripts, and promotions for in-game operations• Maintained and managed social media to promote games, community relations events, and team updates• Increased Women’s Hockey revenue by 87% from previous year, exceeded revenue goal by 85%• Maximized budget by developing fan initiative programs to increase attendance, group sales, and ROIs• Participated in planning of championship, fundraising, and engagement events including NCAA Women’s Frozen Four, WCHA Final Face-Off, and Men’s Gymnastics Big Ten Championships• Collaborated with various departments such as event management, communications, creative services, and new media to execute marketing campaigns via social media, broadcast outlets, and game elements

•Member of NCAA D1 Women's Bowling Team•Student Athletic Advisory Committee President•Integrated Marketing and Communications- Undergraduate Division; Athletics Team•Valparaiso University Athletic Department Strategic Planning Committee

• Contributed in team meetings, forming of creative content, and implementing of special projects• Partake in the planning of promotional events and development of marketing campaigns• Assisted in public relations processes which included establishing contacts and executing event promotions

•Updated athletic website including rosters, statistics and schedules•Assisted in production of press releases and game notes•Utilized Gametracker for athletic events•Maintained offices and organization of office records, files, and databases

•Directed and managed basketball tournament site•Problem solved as general issues arose•Facilitated team check-ins and tournament ticket sales•Aided in organization of youth athletes and distribution of NCAA educational video •Updated results throughout tournament