- Develop partnership strategy at sports events to drive brand awareness, media value, consumer engagement, and revenue opportunities - Serve as the main point of contact for all sports partners – internally and externally- Manage a variety of sports partnerships ranging from the UFC, Arsenal F.C., LA Dodgers, Tough Mudder/Spartan Kids, USA Flag Football, and youth events - Collaborate with third party agencies and identified over 60 additional events to activate at- Manage partnership budgets accumulating over $9M - Negotiate partnership and event contracts, and ensure compliance with venue and government regulations- Create activation plans and oversee execution with the field marketing team- Organize all event production needs and manage the field marketing team onsite- Analyze marketing assets and event performance to regularly report ROI- Strategize how to leverage partnerships in local retailers through point of sale- IE: cobranded bottles and displays- Collaborate with sports partners to lead the design of digital marketing campaigns, video/photo content, website ads, and social graphics- Communicate with internal stakeholders to ensure all partnership programs align with the overall marketing and business strategies of PRIME Hydration- Work with marketing and PR team to create brand assets including but not limited to TV commercials, live reads, broadcast graphics, in-venue signage, social graphics, and press releases- Develop communication plans to ensure all information is communicated between team members and partners- Regularly evaluate the effectiveness of partnership programs, and recommend adjustments to improve performance- Identify and cultivate new partnership opportunities that align with PRIME Hydration brand values and objectives- Oversee and manage a coordinator that focuses on implementing the youth partnerships strategy

− Strategically hired to manage over twenty accounts (20) including top partners such as (AutoNation, Anheuser-Busch, Bacardi, Santa Teresa, Delta, Nike, StubHub)− Oversee processes with internal departments and communicate action plans to the partnership team − Manage the department intern and assist with coaching junior level account managers− Serve as department POC for signage installations with external vendors− Lead the design of deck templates with marketing team− Collaborate with internal departments such as marketing, operations, ticket sales, and events to ideate and execute partner activations − Create marketing campaigns with influencers, brand athletes, & custom videos/graphics to expand digital reach− Build partner brand affinity through target audience marketing, experiential events, and product consumption − Active listener to strategically develop marketing plans based on key insights to accomplish measurable results− Manage inventory and asset rate cards on CRM system− Create surveys with analytics team to measure consumer habits and sponsor metrics − Develop brand recaps to show performance metrics and audience analytics using Nielsen, SponsorUnited and MLB platforms − Implemented quarterly scorecards to communicate consistent value to the partners − Negotiate partnership contracts/renewals and facilitate redlines with legal department − Schedule all partner signage for every home game − Created the inaugural Miami Marlins Bar Network Program to grow brand awareness − Awarded the 2022 Budweiser MLB Team of the Year- honoring Marlins/Budweiser activations in the 2022 season

 Manage 35 corporate sponsors and serve as main point of contact internally and externally Obtain leadership responsibilities by assisting with naming rights account and overseeing all media accounts (TV and Radio)  Execute all partnership assets including digital marketing, experiential events, athlete appearances, in-stadium signage, traditional media, hospitality, and community initiatives  Analyze data to provide recommendations to accomplish partner goals Identify and curate incremental revenue packages Responsible for account retention, renewals, and recaps Develop custom partnership packages and lead contract negotiations with sponsors

- Manage 12 corporate sponsors, serving as main point of contact for designated sponsor accounts- Oversee sponsorship contract fulfillment and execution for partners including all email marketing strategy, direct mail, digital and social media advertising campaigns, event activations and more- Control USA Football’s sponsor asset inventory across a variety of different channels and evaluate these assets to effectively recommend opportunities that align with a current partners’ marketing strategy- Align with content, digital and social media teams to ensure sponsors’ brand objectives are achieved- Create activation plans, reports and recaps for all managed sponsors- Assist with budgets including creation, planning, invoicing, expenses and reconciliations- Refine and evolve sponsorship activation processes (marks approvals, social media, digital assets, etc.)- Plan and lead events for corporate sponsors and NFL clubs- Build sponsorship case studies to support sales team as well as create deal points documents, assist with partner renewals and help foster new business opportunities

- Strategized email marketing campaigns to support sales team- Edited graphics and marketing materials using Adobe Photoshop and Acrobat Pro- Managed social media accounts and increased followers by 15K (Twitter, Facebook, Instagram, Snapchat)- Hired, trained, and managed a staff of six people including full-time employees and interns - Created content for blogs and monthly newsletters to align with program objectives for more than 31k subscribers - Built online registration forms and instituted processes for data management - Traveled and led event operations at more than 60 events annually including setup, registration, operations staff management, event teardown, and inventory management- Positioned field and event signage to appropriately display the USA Football brand and sponsors- Photographed action shots/signage and created online galleries to share in email marketing and social media campaigns- Designed apparel and the layout of the National Team online store

• Coordinate all program communications and event execution for over 8,000 athletes, parents, and coaches to ensure a first class experience once registered for the program• Manage the detailed content to clearly explain all event and program specifics for 80 confirmation packets annually• Organize methods with internal staff and partners to generate revenue and program engagement including apparel, hotels, fundraising, strength and conditioning, leadership, and media• Oversee the management of six interns annually• Responsible for initiatives to organically generate leads through different avenues (email, social media, newsletter, website)• Manage content and distribution of U.S. National Team blogs and newsletters for more than 30k readers• Plan social media content and oversee accounts for the entire U.S. National Team program accommodating 20k followers, consistently generating about 1,000 followers a month (Twitter, Facebook, Instagram, Snapchat)• Direct player, parent, and coach registration and staffing at all Regional, National, and International Competitions• Travel and assist with the event operations at all National Team events including setup, breakdown, and inventory• Manage all evaluation data for athletes, scouts, and coaches• Strategize field and event signage to appropriately display the USA Football brand and sponsors• Photograph action shots, brand signage, and sponsor signage at all U.S. National Team events

- Evaluated the positioning and visual effect of sponsorship branding throughout the stadium- Photographed digital pylons, L-wraps, video boards and LED ribbon banners at all home games for partner recaps- Monitored in-game sponsor appearances to align with contractual agreements- Assisted with sponsorship activations during special in-game promotions- Distributed pre-game field passes to fans and corporate clients- Managed autograph stations during the 2016 NFL Draft Party at MetLife Stadium

• Generated qualified leads and built call-lists for each Regional Development Camp market using the CRM system• Contacted prospective athletes via telephone, email and social media to sell the Regional Development Camps• Assisted with program-related mailings and promotional content to market the National Development Games• Directed football operations at the four National Development Games across the country• Composed a blog that documented my experience at the four National Development Games• Volunteered at the NFL Play 60 Youth Football Festival for the 2014 NFL Draft

Perform various clerical tasks including; scheduling staff appointments on Microsoft Excel, sales calls, copying and faxing paperwork, and filing.

Help Coordinate 13th Annual Senior Conference at North Brunswick Senior Center and Department of Parks, Recreation, & Community Services including activities as a healthy warmup, and games and activities involving tactile manipulatives

•Four year varsity letter winner and selected as Captain for two years on the competitive All-Girl Squad•Led team to a 3rd and 5th place title in Division 1A at the UCA National College Cheerleading Championship•Attended multiple marketing and community relations events on campus•Represented the entire program on Good Morning America, America’s Got Talent, and Nickelodeon

Perform multiple clerical tasks such as creating file labels, sign in sheets, and checklist on Microsoft Excel.Supervisor for Camp Counselors and responsible for collecting and reviewing all weekly reports and oversee the coordination of each special event.Schedule events on the calendar using Microsoft Outlook and send updates to counselors via email.

Instructor for the entire Northeast RegionNominated and accepted for the selective position of event coordinatorStaff coordinator for major competitionsSingle handedly Headed a High School Cheerleading CampNominated and accepted to Travel to Alabama to instruct a Cheerleading Camp of two thousand participants

Coordinated a six week program for children ages 5-14.Designed promotional tables for the entire FitKids ProgramCreated and instructed a cheerleading class specifically for the FitKids Program