Amanda Creed's Location
United Kingdom, United Kingdom
About Amanda Creed
*🤓CREATIVELY CURIOUS PHILOSOPHY'Creatively Curious' is more than just my name - it's my business philosophy. If you need to sprinkle pizazz into your brand’s story, unleash ridiculously good-looking content or create leading, customer-centric campaigns that deliver sizable investment, I’m the perfect fit. I’m a data driven branding specialist with a strong set of ROI results in growing businesses. With over 10 years in senior brand leadership positions, I’ve led profitable cross-channel, integrated campaigns, refined bespoke customer loyalty programmes as well as executed leading acquisition strategies for top brands including: Chopstick Styler, Sensse Beauty, P.F Chang’s Asian Table, Perkbox, Hotels.com, Pretty Little Thing, L’Oreal, Deliveroo, Bupa, Wordpay, The Ritz, Connect Vending, Holland & Barrett and more. I've created strategies that help brands win renowned awards within their product categories amongst having their best sales to date. I've had 2 viral marketing campaigns in the last 3 years that have been completely lead and managed by myself.My work has gained widespread PR coverage and been featured in: Metro, Harper’s Bazaar, London on the Inside, Secret London, HELLO! Online, Evening Standard, Sheerluxe, Made in Chelsea, Sunday Brunch, Cosmopolitan, Glamour, Women's Health, Vogue and more. Renowned for my optimistic attitude and ability to enhances engagement metrics whilst creating true connections. * 🤝KEY SPECIALITY:- 🔮Brand Strategy & Business Development - 👌🏻 Influencer marketing - 💡Ideas.💡 Ideas.💡 Ideas. Ideas with sparkly 🦄 unicorn wings- 😍 Creating ridiculously, good-looking content - Helping you attract more 🚗traffic, convert more leads and maximise engagement - Social Media Marketing 💻- Injecting 🗣personality into all your marketing communications ( print, digital, ambient you name it) - Market research. Analysing data and fattening you up with juicy, rich insights.- Managing all top line 💸 💸marketing spend- 😁Graphic Design ( all your social posts + video content )- E-commerce & Retail marketing- Website development and optimisation ✉️ Hit me up : mandy.creed@gmail.com ☎️ Be old school : 077 29812436
Amanda Creed Work Experience Details
-
DirectorBrandspo Ltd 2023 - PresentLondon, England, United KingdomBuilding better, brands. Integrated marketing agency driven by passion and purpose.
-
Head Of MarketingChopstick Styler™ Jun 2019 - PresentLondon, United KingdomManage international brand and business strategy for 2019's award winning, hottest curling gadget. This is across UK, EU and USA markets.Chopstick Styler was designed for the new generation ( foundered in 2019 ). It's iconic rectangular curling wand is shaped to make your curls last longer than any traditional round barrel and scientifically designed for all hair types. Rated by Glamour, Cosmo, Marie Claire, Sheerluxe and more.I'm responsible for all online / offline brand direction and marketing communications. My role is strongly involved in new product development and enhancing our current brand image, new business strategy, brand design, social media strategy and overall creative direction. I work alongside many top UK retailers inc. Look Fantastic, Pretty Little Thing, Missguided, Just my Look, Argos, Boots , Very, JDW Williams amongst others. I'm responsible for brand direction and all content development on @chopstickstyler social media channels. Email for partnerships/requests : amandac@mplhome.com -
Head Of MarketingMpl Home May 2019 - Dec 2022I manage all the marketing for our brands : Sensse Beauty, Masha and Chopstick Styler -
Senior Brand Marketing ManagerP.F. Chang'S China Bistro Inc. Jun 2017 - Mar 2019London, United KingdomWorld renowned restaurant, P.F. Chang's offers a casual dining atmosphere to experience authentic Chinese food & Asian cuisine. With over 208 restaurants, P.F Chang's Asian Table was created as an extension of the brand and has now opened it's very first flagship restaurant in London, Covent Garden.* Role & Responsibilities:Head position where I lead all marketing activities for the new P.F. Chang's Asian Table restaurant and oversee the brand growth in the UK market. I take full ownership of the marketing plan and ensure that our marketing plans fits in to the global brand marketing strategy.> Partnership & Events Management > Building presence amongst key press publications> Social Media Marketing> Customer aqusition > Executing & measuring overall annual marketing plan> Brand Development & Management>Influencer Marketing & Managing VIP relationships in an organic way ( in fashion, lifestyle, beauty, travel and food ) > Project Management> P&L ownership - Managing all top line marketing spend > Ensuring ROI targets are met across all channels > Issuing performance reports and providing recommendations> Reporting & Tracking KPI's / marketing ROI > Collaborate with agencies and suppliers for ATL & BTL requirements> I work closely with senior brand team in the US, Middle East and UK to ensure that marketing activity supports the overall revenue growth targets of the brand. -
Brand Marketing ManagerPerkbox Jun 2016 - Apr 2017London, United KingdomPerkbox is ranked 2nd in the 100 best UK start-ups 2017. Perbox is an award-winning platform that is designed to help businesses either drive customer loyalty or engage, motivate and reward their employees. We work with a variety of clients including : Worldpay, British Gas, Holland & Barrett , Nando's, Deliveroo, Wasabi, AXA and thousands more.* Role & Responsibilities: > Grow and develop the Perkbox brand and brand strategy. > Organise, execute and create impactful marketing campaigns and efficient multi-channel marketing executions for Perkbox & their clients. > Managing brand assets> A/B testing + landing page optomisation > Working with internal and external departments to create consumer-centric marketing outcomes> Execute various Perkbox branding initiatives> Supervising and directing marketing team > Provide marketing collateral / camapigns for our clients * Achievements :> Developed, co-ordinated and executed a very successful Christmas Countdown campaign. Partnered with Morton's, Borough Box & Pines & Needles. Results included over 18 000 entries, generating on average 400% increase in partnership online deal redemption, 2297 new Perkbox social media followers, 8901 unique email capture. Zero paid ad spend.> Managed the most effective, social media video competition(#tagateammate) in partnership with Hotels.com. Not only did we smash targets for brand awareness, viral mechanics helped us generate over 15 000 unique entries, this increased our social media engagement by 115%. This competition was successfully delivered with no marketing spend. -
Freelance Brand StrategistCazabella Mar 2016 - Apr 2016London, United KingdomCazabella is a leading fashion accessories brand supplying, timepieces, handbags, costume jewellery, cosmetics and fragrances. The sell to a variety of major retailers in South Africa.* Role & Responsibilities:> Freelance role, I provided strategic web design and online content recommendations. -
Product Marketing ManagerRm Plc Oct 2015 - Feb 2016Oxford, United KingdomRM Integris is the number 1 online Management Information System (MIS) in the UK education sector, that drives school and pupil development through comprehensive data and Ad hoc reporting. RM Education partner with Google, Apple & Microsoft and are a respected IT software and services company in the UK.* Role & Responsibilities:Temporary role managing the 'go to' brand strategy and marketing implementation for RM Integris.> Handled & developed marketing reports, budgeting, tracking and creating PowerPoint presentations> Responsible for customer acquisition & monthly review marketing reports> Planned strategic events, summits & seminars> Content for RM Integris for the BETT 2016 event> Lead the event strategy for RM Integris - tailored it to fit the new business plan & orgainse sales team around new lead activities.> Press releases / articles ( Education Technology, Education Business & School Business Mag)> Monthly email newsletter > Website content * Achievements:> Changing the negative thinking around 'data' and solve the brands confusing positioning issue: Collated substantial research insights to inform, guide and help drive key brand decisions and opportunities in order to reposition and revitalise RM Integris brand proposition in a highly competitive market. In order to change negative customer perceptions around 'data', a customer centric approach was applied and I advised Integris 'IT' language, tone & voice be more friendly, interesting, conversational and from a teachers perspective - giving Integris a human association.>Recommended a new, relevant approach: evaluated the effectiveness of current marketing activities. -
Senior Marketing ExecutiveConnect Vending Ltd Aug 2014 - Sep 2015Oxford, United Kingdom* Role & Responsibilities: Managed all in-house marketing activities from new product development, web design & development, digital marketing, market research, social media, PR, blogging, visual identity, brand strategy events, graphic design and content marketing. * Achievements:> Won Best Vending Operator 2015. Provided strategic executions that helped them win the most respected industry award effectively beating their biggest rivals.> Rebranding the company: This included creating a new, modern, professional visual identity that reflects a refreshed brand vision and promise. Since rebranding Connect have gained nationwide industry appraisal and have had extremely positive feedback from industry professionals, suppliers, vending press/ media contacts and all stakeholders. > Enhancing Connect Vendings website & improving lead strategy: Responsible for redesigning & updating Connects current website (Feb 2015). This included effectively implementing the company's rebranding, creating punchy, targeted content that creates Connects personality led, chatty and friendly voice as well as, organically improving their SEO. Since launch in Feb 2015, Connects website visits are up 1807%, page views have increased by 1700%, they now rank on page 1 of Google SERP’s ( previously were on page 4).> From no online leads in 7 years, Connect have tripled conversions, resulting in their best sales year to date in 2015 due to new marketing plan.> Created relevant, engaging and SEO friendly blog posts that drove brand awareness: Developed Connects first blog strategy for 2015. Connect never had any blog strategy in place. This created inconsistent communication. Articles I produced were theme specific, concise, visually appealing and formed to create maximum impact. Increased Facebook likes by 62%, Twitter followers by 7.4% in less than 6 months.> New product development: Successfully launched and commercially deliver 3 of Connects own label products. -
Marketing Executive : FreelanceAzura Media Ltd Jan 2013 - Apr 2014Durban Area, South AfricaAzura Media Limited is an online marketing and management services company, servicing large international clients.* Role & Responsibilities:> Involved in various digital marketing & market research responsibilities. * Achievements: > A major project I worked on was providing strategic direction for the launch of Interbet & Interbet Mobile. Interbet is now a leading, elite online sports betting service that has gained hundreds of brand loyal customers.
-
Sales Promotions ManagerBlue Chilli Promotions 2013 - Apr 2014Umhlanga RocksParticipate in numerous Blue Chilli in-store/RGB promotions and events such as: The Durban July 2013 and Top Gear Festival ( Durban 2013 ) as well as, the uShaka We Chat app event.
-
Brand PromoterFirst Line Promotions Jan 2012 - Apr 2014I have promoted numerous SAB ( South African Breweries ) brands both in-store and at specific Durban events.
-
Brand PromoterThe Wow Factory Jan 2012 - Apr 2014Part-time employee that has promoted and been the team leader for KWV beverages at specific events, such as: the Keg and Trout Golf Day, Tops Kloof Wine Festival,The Sibaya Casino Indian Comedy Festival and the Tops Richdens Wine Evening. -
Strategic Market Researcher : InternshipOver The Air Smc Oct 2013 - Nov 2013Durban Area, South AfricaOTA is a creative Digital Commerce solutions provider, specialising in eCommerce, Mobile Applications and Digital Marketing.* Role & Responsibilities:> Provided a current and dynamic brand communications strategy for OTA’s current website. This involved creating a new site navigation structure as well as, producing interesting, fresh and relevant content for the OTA’s new service offering.>Developed a strategic brand strategy document for OWETHU, a Cipla Foundation initiative. This involved generating additional primary research and ideas for the OWETHU, medical clinic campaign. -
Brand Strategist / InternshipOperation Bobbi Bear Aug 2013 - Sep 2013Durban Area, South AfricaWork experience as part of my tertiary education:Operation Bobbi Bear are a NPO in South Africa that help sexually abused children. Evaluated OBB current brand image as well as, analysed their online and offline communication platforms. We helped get local and international sponsorships, partnerships with schools, townships, community counsels, corporates and celebrities. We created a campaign that connects a social network of conscientious heroic citizens that care about child abuse and together raise aware so that we form a prevention partnership.From our executions OBB are now loved by many celebrities such as Eva Longoria, Alicia Keys, Versace, Heidi Klum & more. -
Brand Strategist : InternshipThe Flagship Group Nov 2012 - Dec 2012Durban Area, South AfricaThe Flagship Group is ranked the largest independent communications group in Kwa-Zulu Natal, South Africa.Developed a unique brand identity for an upcoming,premium tampon brand 'Coco' Tampons, and conducted market research on the current beverage and energy drinks industry as well as, did a industry analysis on the Au-pair market.
-
Brand Strategist / InternshipBarclays Sep 2012 - Oct 2012Work experience as part of my tertiary education : Absa Bank Limited (Absa) is a wholly-owned subsidiary of the Barclays Africa Group. They offer a range of retail, business, corporate and investment banking, wealth management products and services primarily in South Africa and Namibia.Executed an innovative 'Curiosity' campaign activation for ABSA within Cape Towns most prestigious artistic event, the Design Indaba. Provided 'sustainable creative substance' by facilitating sensitivity towards sponsorships and ensuing ABSA is a pro-active participant within the Design & Creative Industry. We helped ABSA look less like a 'bank sponsorship' and more like a valuable, creative company that's values align with the creative industry. -
Brand Strategist / InternshipMccarthy Toyota Aug 2012 - Sep 2012Durban Area, South AfricaInternship.Analysed and solved the internal brand communication problems thus achieving their team's core objective : achieve pervasive consumer mindshare through the ideal brand experience. Outlined key brand strategies that Toyota can use in order to achieve their goal - reposition their dealership to be front of mind and positively influence consumer buying behaviour. -
WaitressHeritage-O'Neill Theatre (The Heritage-O'Neill Theatre) Dec 2011 - Feb 2012Waitressed part time.
Amanda Creed Skills
Leadership
E Commerce
Social Media
Online Marketing
Brand Development
Digital Strategy
Account Management
Sales
Brand Awareness
Blogging
Digital Media
Forecasting
Business Development
Market Research
Pr
Digital Marketing
Advertising
Integrated Marketing
Adobe Photoshop
Strategic Planning
Strategy
Facebook
Microsoft Office
Business To Business
Social Media Optimization
Marketing
Creative Strategy
Event Management
Customer Service
Social Media Marketing
Creative Direction
Email Marketing
Management
Public Relations
Marketing Communications
Brand Management
Marketing Strategy
Adobe Creative Suite
Search Engine Optimization
Indesign
Branding And Identity
Amanda Creed Education Details
-
Vega School Of Brand LeadershipFirst -
Vega School Of Brand LeadershipBachelor Of Business Administration In Brand Building And Management
-
St Mary'S DsgOverall B Aggregate ( 75 %)
Frequently Asked Questions about Amanda Creed
What company does Amanda Creed work for?
Amanda Creed works for Chopstick Styler™
What is Amanda Creed's role at the current company?
Amanda Creed's current role is Brand Director.
What schools did Amanda Creed attend?
Amanda Creed attended Vega School Of Brand Leadership, Vega School Of Brand Leadership, St Mary's Dsg.
What skills is Amanda Creed known for?
Amanda Creed has skills like Leadership, E Commerce, Social Media, Online Marketing, Brand Development, Digital Strategy, Account Management, Sales, Brand Awareness, Blogging, Digital Media, Forecasting.
Not the Amanda Creed you were looking for?
-
1milton-keynes.gov.uk -
-
Amanda Creed
Leigh-On-Sea -
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial