Amanda Crichton Email & Phone Number

United Kingdom

San Mateo, California, Us

San Mateo, California, Us

Trusted advisor providing strategic guidance to senior leadership, leading the development and implementation of CX (Client Experience) strategies and initiatives across multiple regions. Establishing key performance indicators to track client experience effectiveness and lead digital transformation efforts. Leveraging data driven insights to optimize client journeys, developing and executing email strategies as well as driving a website experience overhaul to enhance client engagement and satisfaction.

Bloomfield, Ct, Us

At the forefront of decision making, developing and executing strategies to capitalize on growth opportunities. Led revenue generating programs for emerging and growth stage initiatives in both D2C (direct to consumer) and B2B (business to business) segments across EMEA. Advised senior leadership on M&A and divestment strategies as well as driving cost saving initiatives to reduce operational expenditure (opex) and established value creating partnerships.

Bloomfield, Ct, Us

Identified growth opportunities and led initiatives to accelerate market expansion in existing and new markets. Established product governance framework and drove the implementation of a clear product performance reporting as well as improving product assessment, resulting in best-in-class status.. Supported the development of direct sales capabilities, increasing new customer acquisition opportunities.

London, Uk, Gb

Led the development of innovative product propositions to establish the business as a market leader in Global Wealth and Investment. By conducting consultative business analysis and project delivery, facilitated the expansion of new business opportunities. Additionally, successfully implemented a Change Risk Assessment capability across a global organization spanning 38 countries to ensure operational risks are managed closely and effectively.

Fenchurch Street, England, Gb

Responsible for monitoring the performance of Life and Investment products against key performance indicators. Developed action plans to drive rapid, customer-centric solutions and managed a portfolio of change initiatives. Collaborated closely with senior leadership on progress of product programme delivery and analyzed MI to understand trends in client feedback in order to identify areas for improvement.

Edinburgh, Scotland, Gb

Developed and executed innovative product propositions and go-to-market strategies for broker and direct distribution channels. Monitored market conditions to identify opportunities for competitive advantage and successfully expanded the distribution footprint by 30% across self-service platforms. Gained product owner experience within an agile environment assisting with the management of complex change within demanding time scales.