Digital Marketing for Financial Services Companies and B2B Organizations.

Strategic Leadership Coaching in the Emotional Intelligence space. Possibilities works with companies from 20 - 500 employees to create corporate culture alignment and solidify the mission vision and values of an organization. Additionally, We host 3 day EQ seminars to help people break through their self-limiting beliefs to be their best selves. As Director of Marketing I designed and built the websites for the company, overseeing the re-branding in Q1 2016. Implementing software to support marketing automation, greater control of client lifecycle and measuring client engagement and journey. Creating and growing the online presence of the company, moving the direction into new areas of need through lean feedback beta testing of ideas for new offerings. Tracking the ROI of clients based on industry and engagement and generating leads outside our existing scope of influence. Writing original content for inbound campaigns and overseeing social media strategy. Upon acquisition of SDHR Roundtables, driving the re-branding of SDHR Roundtables to HR.cafe with the board and steering committee and putting systems in place to support ongoing marketing automation for consistent messaging.

In this contract position I work closely with clients to create content, choose, design and customize WordPress Themes and brand their website to match their business’ vision. Projects are time-sensitive, closely budgeted and require clear exchanges with the clients as well as meticulous proofreading, extensive research and structural organization. For specific projects I also create and find graphics and images to highlight important features accurately represent the brand. Gimp, Wordpress, CSS, HTML, PHP.

Membership based Professional development organization for C-Suite technology leaders based in San Diego. As Community Builder I built brand awareness through social engagement throughout the San Diego Community, building personal relationships with people and organizations in San Diego’s technology industries, email marketing campaigns and specific event participation within the San Diego tech scene. Through my pipeline of over 700 CTOs & technology leaders in San Diego I engaged with each CTO, articulating the ROI of membership and shepherding them through the sales process toward membership. I collaboratively helped to drive and mold the vision and direction of the organization through local event engagement, speaker recruitment in the tech, security and innovation space and event planning. Sponsorships, enrollment and event management for the quarterly Innovative CTO Labs added to the community engagement aspect of my role. I produce promotional materials and researched and wrote content for web based articles, blog, tweets, LinkedIn and fb posts. Amicable parting due to merger and scaling.

As an account manager / level-two tech I solved coding issues on sites created through our CMS. Using my skills in php, css, HTML5 and Java Script I addressed technical issues. As an Account manager - on-boarding specialist, I advised clients on content, organization and process for initial setup and oversaw all stages of on boarding into our CMS from planning to launch. Worked with Google analytics, web optimization and SEO, Salesforce CRM, Basecamp, the dedicated ekklessia360 CMS, Campfire, Hipchat, Slack. Teams were run in a modified agile environment.