Amanda Cropper Ghory Email and Phone Number
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Merchandising and product executive with proven track record across multiple and diverse categories, including apparel, accessories, home, consumer electronics and most recently horticulture. Deep experience leading transformation in merchandising, buying, and merchandise planning with a variety of companies—from high growth digital native start-ups like Bloomscape and Casper, turnarounds like Cole Haan, and established industry leaders like Kate Spade and the Gap.
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Vice President Of Merchandising, Planning And AllocationAwayUnited States -
Vp - Omni BuyingTory Burch Sep 2022 - PresentNew York, Ny, Us -
MemberChief Jul 2022 - PresentNew York, Ny, Us -
Vice President Of MerchandisingBloomscape Jan 2021 - Sep 2022Detroit, Michigan, Us -
Vice President Of MerchandisingCasper Sep 2017 - Nov 2020New York, New York, Us-Established Merchandising and Product Marketing function to support all channels of growth (Stores, Wholesale, Digital) for Casper business. -Owned definition, research and strategy of company product pipeline, partnering with Product, Marketing, Experience, Creative and Commercial teams. Defined and built out go-to-market process from start of concept to order completion. -Owned merchandising and product development for all of Casper’s products, organized into four product verticals (Mattress, Furniture, Soft Goods, Consumer Electronics). -Successfully tripled the size of Casper’s product catalogue, evolving a single-product company into a multi-product, multi-channel business. -
ConsultantCasper Apr 2017 - Aug 2017New York, New York, Us -
Vp - Dtc BuyingCole Haan Mar 2014 - Jan 2017New York, Ny, Us-Built and oversee Buying function for all Direct to Consumer channels (including Inline, Outlet, and Digital) and International businesses. -Led comp store growth across all channels of business, with double-digit positive comps in International and Digital. -Established end-to-end go-to-market process for the cross-functional Direct to Consumer team. Standardized pre-season and in-season meeting cadence, and functional roles and responsibilities. Integrated International team into Direct to Consumer go-to-market process, resulting in global convergence of the Cole Haan offering, as well as a consistently higher adoption ratio and fewer drops from the International team.-Opened 20+ stores across various international and domestic markets, re-launched website platform and design. Launched online outlet. -
Director Of MerchandisingKate Spade Feb 2013 - Mar 2014New York, Us-Oversee Merchandising function for all Kate Spade off-price businesses ($250M in 2013), including Kate Spade Outlet stores, ecommerce sample sales, and off-price wholesale accounts. -Lead strategic product vision for the off-price business at Kate Spade. Identify future opportunities to grow each of the three businesses, including new markets, new wholesale partnerships, additional categories and new concepts. -Lead cross-functional team for all categories, including Buying, Marketing, Product Development and Planning. Integrated ecommerce sample sale business into go-to-market process. -
Merchandise ManagerKate Spade Jan 2012 - Feb 2013New York, Us-Manage Kate Spade Outlets ($100mm+ annual volume) and all associated product (handbags, small leather goods, ready-to-wear, fashion accessories, jewelry, tech accessories and licensed sunglasses and footwear). Develop brand appropriate and profitable assortment; work closely with Design, Buying, Product Development, Marketing and Merchandise Planning to achieve brand vision and financial targets. -Manage merchandise assortment and brand direction for Kate Spade online sample sales and off-price partnerships. Maintain brand image in the discounted space. -Lead Special Projects team, including all designer collaborations. Partner with Marketing, PR and Legal teams to bring new designers to the company, and spearhead Merchandising strategy. -
Senior Buyer, Casual WovensNew York & Company Sep 2011 - Jan 2012New York, New York, Us-Manage Casual Wovens team for New York & Company stores and e-commerce business ($160M annual volume). Serve as team leader for Casual division ($300M annual volume), drive strategy and lead presentations to leadership. Lead team of five direct reports. -Assort denim line, manage casual woven bottoms and woven tops buyers. Set high-level strategy and expectations for the cross-functional team. -
Buyer, DenimNew York & Company Oct 2010 - Sep 2011New York, New York, Us-Assort and manage denim and jackets for New York & Company stores and ecommerce business ($60mm+ annual volume). Lead cross-functional team to maximize profitability and maintain product integrity. Led denim team to first positive comp season in four years. Continued subsequent season-over-season positive growth. -Manage two Assistant Buyers for department, providing regular feedback and career development. -
Senior Merchandiser -Women'S Bottoms And DenimGap, Inc Apr 2009 - Oct 2010San Francisco, California, Us-Manage denim and woven bottoms assortment for Women’s division ($130M annual volume). -Re-launched basic denim business for Fall 2010. Streamlined assortment, orchestrated markdown strategy, partnered with Inventory Management, Production, Marketing and Visual teams. -Lead Product Development and weekly fit sessions with Production and Technical Design team. Partner with designers to select palette and product while maintaining brand integrity. -
Merchandiser - Women'S TopsGap, Inc Jul 2007 - Mar 2009San Francisco, California, Us-Manage merchandise assortment of sweaters, lounge, active and sport departments for Women’s division ($125mm+ annual volume). Launched new loungewear and sport concept. Doubled real estate profitability with introduction of new active wear concept. -Assort all maternity product. Align maternity with women's assortment, leveraging common fabrications to reduce costs while elevating product line. -
Assistant Merchandiser - Women'S SweatersGap, Inc Nov 2006 - Jun 2007San Francisco, California, Us-Manage merchandise assortment of sweaters and active departments ($120mm+ annual volume). Lead cross-functional team preseason and in season. -Developed vendor base for sweaters and active departments. Introduced select product development vendors to Gap, Inc. -
Merchandise PlannerGap, Inc Dec 2004 - Oct 2006San Francisco, California, Us-Develop top-line and bottoms-up plans for Gap Outlet Women's business ($450mm+ in annual volume). Forecast sales, margin and inventory on a monthly basis, resulting in forecast accuracy within +/-5%. -Manage team of two Merchandise Planning Analysts for Women’s apparel. Set expectations and support career advancement with one-on-one training. -
Analyst, Management ConsultingAccenture Nov 2003 - Dec 2004Dublin 2, Ie-Lead Communications and Metrics Team on SBC EXPRESS business transformation project. Work extensively with SBC IT Leadership to lead cross-functional change program. -Design training materials, lead training sessions and consult on training roll-out for SBC IT.
Amanda Cropper Ghory Skills
Amanda Cropper Ghory Education Details
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Dartmouth CollegeAnd Linguistics -
Trinity School, Nyc
Frequently Asked Questions about Amanda Cropper Ghory
What company does Amanda Cropper Ghory work for?
Amanda Cropper Ghory works for Away
What is Amanda Cropper Ghory's role at the current company?
Amanda Cropper Ghory's current role is Vice President of Merchandising, Planning and Allocation.
What is Amanda Cropper Ghory's email address?
Amanda Cropper Ghory's email address is am****@****aan.com
What is Amanda Cropper Ghory's direct phone number?
Amanda Cropper Ghory's direct phone number is (888) 498*****
What schools did Amanda Cropper Ghory attend?
Amanda Cropper Ghory attended Dartmouth College, Trinity School, Nyc.
What skills is Amanda Cropper Ghory known for?
Amanda Cropper Ghory has skills like Fashion, Wovens, Retail, Denim, Inventory Management, Wholesale, Trend Analysis, Assortment, Apparel, E Commerce, Sweaters, Footwear.
Who are Amanda Cropper Ghory's colleagues?
Amanda Cropper Ghory's colleagues are Adnaan Malik.
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