Drawing upon my extensive 17+ years of industry experience, I offer exceptional leadership in the design and development process for intimates, activewear, sleepwear, lifestyle brands, and manufacturers. I have successfully leveraged fit, function, and innovation throughout my career to forge new business categories and drive growth for existing markets. I focus on delivering commercially viable concepts and designs that resonate equally with established enterprises and emerging brands. I possess a unique ability to foster robust relationships, enabling teams to navigate the development pipeline proactively and meet demanding deadlines. Let's collaborate to transform your visions into tangible realities that leave a lasting impact in the fashion and lifestyle industry.

I spearheaded design and development processes for diverse product categories, fostering innovation and substantial revenue growth through collaborative client partnerships. I implemented standardized fit and quality benchmarks, elevating customer satisfaction and brand loyalty. By formulating SOPs, I streamlined product creation and established fitting protocols, enhancing operational efficiency. Additionally, I curated dynamic trend reports for clients, providing insights into industry shifts. My strategic leadership also involved developing enduring product strategies, emphasizing high-performing styles and addressing market gaps. I played a pivotal role in mentoring emerging brand founders, guiding them in crafting distinctive brand identities that fused design with market insights, resulting in compelling and memorable brand presences.

Director of Design for Men’s and Women’s Lounge, Sleep & IntimatesResponsible for leading product design team to develop on trend & innovative product that embodies the unapologetically premium brand identity with focus on customer comfort and fabric function.Partner with head of merchandising and Sr design director to determine seasonal needs and white spaces while staying within costing perimeters.

Researched and developed launch collection concepts to fill white space and diversify the product assortment. Partner with marketing & merchandising teams to create long-range plans for brand development. Presented concepts and designs to key accounts at market week meetings.

Worked directly with design director to create brand-right constructed sport bra designs for Champion and C9 brands. Utilized intimate apparel expertise to initiate technology-driven foam cup, construction, and fabric developments. Prepared and executed large-scale presentations for key accounts. Mentored, supported, and inspired design assistants and short-term freelancers.

Created brand-right product for stores and catalog sales with VS partnered designer. Developed product for Multiple bra and panty categories while adhering to calendar delivery dates. Managed and trained a team of designers in-house and support teams in Sri Lanka.

Ensured consistent fit and quality and worked with the design team to verify desired fit intent in production. Fit average figure bras and panties on live models daily and communicated corrections to factories around the globe. Collaborated with factories to recreate department chain garments to be sold in mass-market stores.

Partnered with the creative director to develop brand-right product for DK and DKNY brands up to 18 months in advance, each with 4 categories (bras, panties, shapewear, and daywear). Created color stories and theme boards based on trends and corporate direction for each delivery and market and fashion service research. Organized and facilitated weekly meetings with the sleepwear team to ensure cohesiveness between divisions.