Amanda Dabbs, M.A. Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, United States

Marketing (digital and print) for Enrollment Management, Thomas R. Kline School of Law, School of Education, Office of the President, Office of the Provost, Office of the Chief Diversity Officer, Institutional Events, Office of the Provost, Student Life (including the Center for Excellence in Diversity & Student Inclusion) and other areas of the University.

Pittsburgh, Pennsylvania, United States

Nominated for 2021 Commitment to Excellence (Rookie category) Andy AwardWeb projects included: • University's COVID-19 site • Diversity, Equity and Inclusion sites • Leadership site • Admission site and microsites • Supported and reviewed other CMU sites as needed• Used audience insights and marketing performance data to inform strategy planning and implementation• Planned, designed and produced websites• Wrote and edited content, working with communications and creative colleagues to ensure consistent messaging and visual identity• Partnered with writers and designers to offer digital content solutions• Worked within Cascade and Drupal content management systems to build, edit and implement websites and webpages• Built sites with a large variety of users in mind, using proven digital accessibility practices• Conducted reviews of CMU sites before their launch

Greater Pittsburgh Area

• Project manager of Admitted Students Day and Open House 2.0 webpages, created due to COVID-19 pandemic• Wrote feature stories and profiles on academic programs, students, alumni and faculty in the School of Arts and Sciences, School of Education and Rowland School of Business for PointPark.edu and The Point magazine (Publish 150+ stories and profiles per year)• Garnered 150+ outside employer endorsement quotes in profiles featured across PointPark.edu• Wrote and edited academic content for various undergraduate and graduate programs and faculty bios throughout PointPark.edu• Ensured all webpages published met digital accessibility and responsive design standards• Pitched web profiles and stories to news media and high schools, landing approximately 50 news and social media placements per year• Sent out 78 targeted email blasts within a six-month period to prospective students and parents • Redesigned more than 100 webpages for launch of new PointPark.edu site• Collaborated with the Marketing and Communications and Admissions departments on student-recruitment strategies and tactics (including brochures, advertising and social media initiatives) • Used Google Analytics and CMS in-page analytics tools to measure web content effectiveness• Worked with Manager of Web Services to implement SEO best practices• Supplied and assisted with publishing content on Point Park’s social media platforms and served as interim manager of the University’s Facebook and Twitter accounts for three months• Shot and edited headshots, environmental portraits, event photos and faculty/student videos • Managed photography interns and served as shadowing mentor for undergraduate students

Greater Pittsburgh Area

I taught a section of the City-University Life course, which introduced students to the kinds of communities that people construct for themselves (e.g. social, political, artistic, etc.) and the values and dynamics that define such communities (e.g. cooperation, civility, tolerance, responsibility, etc.). The notion of what it means to be a responsible member of the "community" was actively explored and discussed by engagement and analysis of multiple communities: the classroom community, the Point Park University community and the Pittsburgh community. Students also examined the responsibilities they have to their personal academic development.

Greater Pittsburgh Area

Greater Pittsburgh Area

• Increased Gateway’s overall media coverage by more than 15% within two years (Placements included MSNHealth.com, AOLHealth.com, Women's Health magazine, Shape magazine, Addiction Professional magazine, Social Work Today magazine, Lifescript.com, Milwaukee Wisconsin Journal Sentinel, Pittsburgh Post-Gazette, Pittsburgh Tribune-Review, Pittsburgh Business Times, Beaver County Times, New Castle News, Washington Observer-Reporter, WPXI-TV, KDKA-TV, WTAE-TV, KDKA NewsRadio, Whirl, Behavioral Healthcare and Hospital News)• Spearheaded Gateway’s first social media efforts and trained staff on various social networks• Created and managed Gateway’s Facebook, Twitter and LinkedIn accounts• Led Gateway to achieving its first national and regional communication industry awards• Responsible for writing, editing and project management of annual reports, award nominations employee newsletter and organization’s external newsletter, Breakthroughs• Wrote and designed specialized program brochures, mailers and fliers• Assisted with script writing and overall planning and execution of Gateway’s annual Hope Has a Home Gala, Recovery Breakfast, Volunteer Banquet, open houses and media breakfasts

Greater Pittsburgh Area

Wrote profile pieces and articles on various health care professionals and trends in the industry for Western Pennsylvania and Chicago Hospital News.

Greater Philadelphia Area

• Pitched story ideas to print, radio and TV news media (Placements included USA Today, The Wall Street Journal (health blog), Philadelphia Inquirer, Philadelphia Business Journal, Philadelphia Tribune, METRO Philly, Bucks County Courier Times, ABC6-TV, NBC10-TV, CN8-TV FOX 27-TV, KYW Newsradio, WHYY Radio, Parents Express Magazine, ADVANCE newsmagazines and various regional weekly newspapers)• Served as assistant editor and one of the lead writers for Temple Health’s award-winning newsmagazine, Capsule, and its website• Wrote press releases, patient features, expert doctor profiles and crisis communications messages• Helped coordinate and promote various events, including the grand opening celebration of Temple University Hospital’s $77 million Ambulatory Care Center

York, Pennsylvania

• Researched, edited and pitched news pieces to local and trade media for clients • Wrote and edited opinion editorials and assisted with marketing materials to recruit new business

Harrisburg, Pennsylvania

• Edited, updated and redesigned the CCAP Pension Best Practices publication• Assisted with the October issue of the PA County News magazine • Assisted with articles and design of Insurance Matters newsletter• Organized and displayed various county GIS files onto CCAP website

Ebensburg, Pennsylvania

• Developed marketing plans to raise revenue and increase public awareness • Assisted with Annual Report that won first place out of all PA counties• Created brochures and pamphlets• Wrote press releases, media advisories and PSAs• Planned “Family Day at Duman Park," an environmental awareness event for more than 200 people

York, Pennsylvania

• Wrote and created press releases, public service announcements and brochures • Worked with marketers, social workers, nurses, physicians, clergy and volunteers to establish promotional literature for nursing homes, health fairs, etc.• Recruited and increased the number of volunteers by 20% within three months

Johnstown, Pennsylvania

• Assisted in the planning, promotion and implementation of four “Relay For Life” events that exceeded fundraising objectives• Created media and vendor lists and increased media coverage (TV, print and radio) from previous summer by 40%• Interviewed cancer survivors and pitched their stories to the media• Recruited “Relay for Life" members sponsors, and patrons within two counties

Master Of Arts, Journalism And Mass Communication, 3.82 Gpa

Final graduate project: Partnered with Pediatric Alliance (now AHN Pediatrics) to create a comprehensive public relations plan, which was.

Bachelor Of Arts, Public Relations, Graduated Magna Cum Laude

Activities and Societies: Public Relations Student Society of America, Forensics Speech and Debate Team and International Students Club.

High School, Academic And Accelerated Classes

Activities and Societies: National Honor Society, Tennis Team (PA-District 5 champions), Basketball, Forensics Speech League, Drama Club.