Amanda Herman Email & Phone Number

Greater Indianapolis

- Conceptualized, developed, and successfully executed a compelling new brand campaign for affresh appliance cleaners, driving brand visibility and achieving an increase in awareness, favorability and purchase intent- Spearheaded the end-to-end rebranding initiative for Swash laundry detergent, successfully revitalizing the brand image and positioning it.

Benton Harbor, Michigan Area

- Develop insights-based programs against key brand objectives that drive shopper engagement along the path to purchase for affresh appliance cleaners and everydrop refrigerator water filters and Swash laundry detergent- Provide thought leadership that uncovers shopper/consumer insights to influence shopper and purchase behavior- Collaborate with outside.

Saint Joseph, Michigan

• Serve as account management lead for $1.5 million (annual) in-store marketing team for Maytag Brand
• Develop and manage scope of work ranging from messaging development and point of purchase to product photography and feature videos
• Supervise and mentor up to 3 direct reports in addition to leading up to 6 creative team members
• Oversee daily team deliverables and lead larger strategic initiatives
• Collaborate and develop integrated marketing campaigns with cross-agency partners for high-level product launches
• In 2018, was key lead in pushing for and driving a new product video strategy for Maytag Brand, resulting in a developed plan and execution in 2019

St. Joe, MI

Notre Dame, Indiana

• Managed 10 class Reunion Gift Campaigns annually
• Established annual fund class dollar and participation goals based on class giving history and capacity
• Recruited, trained, and managed approximately 120 volunteers each year
• Researched class giving and participation history to create gift charts and determine challenging yet achievable goals
• Worked collaboratively with the Development team to achieve and advance yearly internal goals for the College

Benton Harbor, Michigan Area

• Served as account lead for $750k+ account
• Primary client contact for Walmart Private Label Packaging team
• Supervised and managed large room scene commercial photo projects from initiation and on set client communication to final delivery and invoicing suppliers
• Invoiced over $250k and aided in delivery of over 255 images in May 2014
• Responsible for gauging and scheduling appropriate on staff and freelance resources from week to week
• Managed high volume photography projects with up to 5 teams in one week

Saint Joseph, MI

• Served as sole account lead for $500k+ account
• Helped strategize and roll out Whirlpool brand appliances onto Home Depot’s floors with a three-phase national direct mail campaign and integrated over 600 SKUs on homedepot.com
• Generated over $100k in out of scope projects in 2012 and $60k in Q1 of 2013
• Lead in store Point of Purchase channel specific materials for 8-10 product launches per year
• Managed monthly 18-24 page sales associate training publications (12 issues per year) from creation to execution

Saint Joseph, MI

• Assisted Account Director in day to day deliverables ranging from account management and client services to Point of Purchase creation and full line product catalog execution
• Trained Account Coordinators in daily operations, constructing and staying on projects timelines and keeping up with best client service practices
• Played an essential role in being the liaison between the client and creative team

Niles, MI

• Wrote, edited, and proofread press releases, media advisories, and features
• Distributed media materials to press and pitched editors for feature opportunities
• National Broadcast News - FOX News Network, Huckabee Show- collaborated to produce “Save this Town-Elkhart, Indiana” taping on March 21, 2009

Summer intern until I graduated from Saint Mary's College in December of 2007.

Bachelor'S Of Arts, Communications

Activities and Societies: Saint Mary's Varsity Volleyball Team Volleyball Summer Camp Counselor/Instructor

Bachelor Of Arts (Ba), Speech Communications