Amanda Herman Email & Phone Number

Greater Indianapolis

- Conceptualized, developed, and successfully executed a compelling new brand campaign for affresh appliance cleaners, driving brand visibility and achieving an increase in awareness, favorability and purchase intent- Spearheaded the end-to-end rebranding initiative for Swash laundry detergent, successfully revitalizing the brand image and positioning it as a relevant category disruptor - Conducted market research to identify trends and consumer preferences, informing product development and marketing strategies across multiple brands- Collaborated cross-functionally with product development teams to launch innovative product lines, aligning with business goals and enhancing brand image- Managed budget allocation and ROI analysis for marketing campaigns, ensuring efficient resource utilization and maximizing return on investment- Established and maintained relationships with key stakeholders, including retailers, distributors, and media partners, to enhance brand visibility and distribution channels- Monitored and analyzed competitive landscape to identify opportunities and threats, adjusting marketing strategies to maintain a competitive edge in the market- Utilized data-driven insights to optimize digital marketing channels, including social media, email campaigns, and online advertising, resulting in increased brand engagement and conversion

Benton Harbor, Michigan Area

- Develop insights-based programs against key brand objectives that drive shopper engagement along the path to purchase for affresh appliance cleaners and everydrop refrigerator water filters and Swash laundry detergent- Provide thought leadership that uncovers shopper/consumer insights to influence shopper and purchase behavior- Collaborate with outside agencies, retailer stakeholders and internal cross functional partners- Strategically allocate funds to maximize investment in marketing activations- Actively monitor and measure the effectiveness of all marketing activities and make recommendations/take actions to continuously optimize- Lead retailer channel planning, budget development and implementation to align brand strategies with customer business needs- Maximize the brand experience in the customer environment across all in-store and online for Amazon, Walmart, Lowe's, The Home Depot, Target, Best Buy, and more- Partner with Amazon Advertising team to develop holistic marketing campaigns and product launches within the Amazon ecosystem- Support budget management associated with assigned marketing activities, consult on priorities, and/or submit information needed for the financial management process- Lead, coach and develop one direct report and summer intern

Saint Joseph, Michigan

• Serve as account management lead for $1.5 million (annual) in-store marketing team for Maytag Brand•Develop and manage scope of work ranging from messaging development and point of purchase to product photography and feature videos• Supervise and mentor up to 3 direct reports in addition to leading up to 6 creative team members • Oversee daily team deliverables and lead larger strategic initiatives • Collaborate and develop integrated marketing campaigns with cross-agency partners for high-level product launches• In 2018, was key lead in pushing for and driving a new product video strategy for Maytag Brand, resulting in a developed plan and execution in 2019

St. Joe, Mi

Notre Dame, Indiana

• Managed 10 class Reunion Gift Campaigns annually • Established annual fund class dollar and participation goals based on class giving history and capacity• Recruited, trained, and managed approximately 120 volunteers each year• Researched class giving and participation history to create gift charts and determine challenging yet achievable goals• Worked collaboratively with the Development team to achieve and advance yearly internal goals for the College

Benton Harbor, Michigan Area

• Served as account lead for $750k+ account• Primary client contact for Walmart Private Label Packaging team • Supervised and managed large room scene commercial photo projects from initiation and on set client communication to final delivery and invoicing suppliers • Invoiced over $250k and aided in delivery of over 255 images in May 2014• Responsible for gauging and scheduling appropriate on staff and freelance resources from week to week • Managed high volume photography projects with up to 5 teams in one week• Created weekly and daily shot lists for clients and creative team • Traveled quarterly to Walmart headquarters for season turn-ins • Managed Account Coordinator’s day-to-day tasks and final image deliveries

Saint Joseph, Mi

• Served as sole account lead for $500k+ account• Helped strategize and roll out Whirlpool brand appliances onto Home Depot’s floors with a three-phase national direct mail campaign and integrated over 600 SKUs on homedepot.com• Generated over $100k in out of scope projects in 2012 and $60k in Q1 of 2013• Lead in store Point of Purchase channel specific materials for 8-10 product launches per year• Managed monthly 18-24 page sales associate training publications (12 issues per year) from creation to execution

Saint Joseph, Mi

• Assisted Account Director in day to day deliverables ranging from account management and client services to Point of Purchase creation and full line product catalog execution• Trained Account Coordinators in daily operations, constructing and staying on projects timelines and keeping up with best client service practices• Played an essential role in being the liaison between the client and creative team

Niles, Mi

• Wrote, edited, and proofread press releases, media advisories, and features• Distributed media materials to press and pitched editors for feature opportunities • National Broadcast News - FOX News Network, Huckabee Show- collaborated to produce “Save this Town-Elkhart, Indiana” taping on March 21, 2009

Summer intern until I graduated from Saint Mary's College in December of 2007.

Bachelor'S Of Arts, Communications

Activities and Societies: Saint Mary's Varsity Volleyball Team Volleyball Summer Camp Counselor/Instructor

Bachelor Of Arts (Ba), Speech Communications