Amanda Dempsey Email and Phone Number
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Senior Consumer Marketing & Branding Strategist Developing Digitally-led Solutions.I am a creative marketing communications leader who excels in simplifying complex business problems. Through a multi-channel marketing approach, I develop customized brand and digital performance strategies. I ensure the right message is delivered at the right time to the right audience in order to acquire customers and grow revenue. I have expertise in:* Leading innovative marketing strategies* Transforming brands* Defining creative and media direction* Developing and implementing 360 strategies (digital, website, social, email, paid content, traditional media, SEO, CRM, TV/video)* Managing agencies* Empowering multicultural teams * Cultivating partnerships to increase market share* Targeting the luxury consumerI have an outstanding track record in direct-to-consumer companies by developing innovative awareness, engagement, and conversion strategies for Fortune 500, luxury, lifestyle, hospitality, travel, finance, sports and e-commerce. I have worked in some of the biggest markets to grow a brand and gain market share (Chicago, London and New York). This experience has not only provided the opportunity to develop the sophistication and interpersonal skills required in such environments, but also the leadership skills to lead and manage teams and agencies.Dual US/UK citizenship.Areas of Expertise: Marketing Strategy and Implementation, Multi-Channel Marketing, Management, Marketing Management, Brand Management, Brand Strategy, Brand Positioning, Brand Development, Creative Direction, Content Marketing, Digital Marketing, Digital Strategy, Online Marketing, Growth Marketing, Product Marketing, Advertising, Online Advertising, Martech, Data Analysis, Integrated Campaign Development and Execution, Agency Management, Content Development/Storytelling, Social Media, Public Relations, Leadership and Team Motivation, Management, Strategic Alliances/Partnerships, Budget Preparation and Management, ROI, Customer Engagement & Management, Website CreationChannels/Disciplines: All Digital, Traditional and Marcom: Creative Strategy, Brand Architecture, SEO, SEM, Social, Website, ECRM (email marketing), PR, Video, TV, Print, OOH, Radio, Email, Co-Ops, Partnerships, Sponsorships, Experiential/Activation, Events.
Waldorf Astoria New York
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Head Of MarketingWaldorf Astoria New York 2023 - PresentNew York, Ny, Us
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Vice President MarketingMarketing & Consulting 2023 - PresentDenver, UsProvide fractional marketing direction and services to clients looking to expand a company’s go-to-market strategy by utilizing all aspects of marketing, creative services, digital media, and brand management. -
MemberChief 2021 - 2023New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. -
Head Of MarketingBermuda Tourism Authority 2011 - 2022Hamilton, Pembroke, BmSenior-level consumer marketing leader implementing and developing award-winning integrated, data-driven global marketing strategies to drive growth and reach ambitious revenue targets. Managed marketing budget, internal team and agencies while achieving ROI. o Delivered 3 consecutive years of revenue growth resurgence, 12% growth in visitations and 28% increase in customer spending. o Developed and executed marketing funnel, data-driven digital/web/video/TV/SEM/CRM strategies. o Leveraged strategic partnerships (e.g., Hotels, US Open, PGA Tour, Saks, jetBlue, Delta) and multi-channel media partners to develop content and promotions that extended brand reach; resulted in >25% in revenue. -
Consumer Marketing Director, North AmericaVisitbritain 2006 - 2010London, England, GbLed strategic planning, brand positioning, lead generation and advertising direction in the US and Canada, helping to secure the US as Britain’s most important and valuable market, worth $3.5B annually.o Designed and implemented multiple award-winning creative campaigns, including the 2009 World Travel Award for North America’s Leading Marketing Campaign, Travel Weekly’s Magellan Gold Award for best advertising campaign and Travel Marketing’s 2010 Award for digital campaign.o Generated $4.5M+ in sales by working with strategic partners (e.g., Virgin Atlantic, British Airways, Radisson Edwardian). -
Director, Marketing CommunicationsGlobix Corporation 2004 - 2005Designed and executed the overall business marketing communications strategy for an IP infrastructure and network services provider, including public relations, internal communications, and events.o Increased press mentions by 50% within one year by creating news stories for media outlets to generate publicity, strengthen brand and category leadership platforms and re-energize market interest in company. o Led website redesign project that captured 50% more leads. -
Marketing ConsultantCollege Hill 2002 - 2004London, GbDeveloped marketing communication, improved brand positioning, grew market awareness and increased revenue for IT and finance clients. -
Head Of Marketing CommunicationsBarclays 2000 - 2002London, GbDirected marketing communications for an e-commerce business that reduced the complexity, time and cost of the procurement processes. Focused on growing and retaining existing customers, acquiring high-value customers and developing compelling service and product propositions.
Amanda Dempsey Skills
Amanda Dempsey Education Details
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Miami UniversityMarketing -
University Of Illinois ChicagoCommunications
Frequently Asked Questions about Amanda Dempsey
What company does Amanda Dempsey work for?
Amanda Dempsey works for Waldorf Astoria New York
What is Amanda Dempsey's role at the current company?
Amanda Dempsey's current role is Vice President Marketing | Consumer Marketing Strategy | Brand Marketing | Digital Marketing | Data-Driven | Integrated Marketing | Global Experience | Leadership | Lifestyle | Luxury | Hospitality |.
What is Amanda Dempsey's email address?
Amanda Dempsey's email address is ad****@****ism.com
What is Amanda Dempsey's direct phone number?
Amanda Dempsey's direct phone number is +121281*****
What schools did Amanda Dempsey attend?
Amanda Dempsey attended Miami University, University Of Illinois Chicago.
What skills is Amanda Dempsey known for?
Amanda Dempsey has skills like Marketing Communications, Marketing Strategy, Marketing, Social Media Marketing, Advertising, Strategic Partnerships, Brand Management, Media Planning, Public Relations, Online Advertising, Digital Media, Strategic Planning.
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