Leading flavor innovation for North America at the NEW Molson Coors Beverage CompanyLed team that developed NA seltzer innovation pipeline for 2021 and 2022 including Vizzy Lemonade, Vizzy Watermelon, Topo Chico bottles, Topo Chico Ranch Water, Topo Chico Margarita, Coors Seltzer Orange Cream Pop and Fruit Splash variety pack, TBA Vizzy 2022 innovation and the expansion of Vizzy and Coors Seltzer into Canada.

I'm leading the development of the commercialization plan for the introduction of a new and unique light craft lager Saint Archer Gold including launch strategy, media, creative and activation for test markets in early 2019, expected to scale to $20M+ in profit upon national launch.

I led development and business validation of new platforms and new brand concepts through innovation stage gate process and leading two associate managers along with extended cross functional innovation teams.Accomplishments:- Led creation of a new Better For You brand Cape Line, expected to contribute $28M in revenue in 2019, 12% over target. As project lead of cross functional innovation team, developed and aligned key consumer claims, product functional and emotional benefits, flavor strategy,initial packaging and brand name. Cut 8+ months from innovation development timeline and set the new standard for priority innovation development. Successfully led workstream to build glide path to improve margin per unit to levels above company norms.- Developed Better For You innovation platform with cross functional team including agency, insights, R&D and global which identified multiple high value innovation white spaces and critical decision drivers for 2019+ pipeline.- Developed and implemented a strategy to amplify innovation and unlock capability across the North American business units in partnership with other business units. Resulted in immediate addition of 2 pipeline projects from US to Canada and 1 from Canada to US, streamlining resources and timelines. - Led team of 2 direct reports and multiple cross functional partners to develop and validate multiple ideas and their respective business cases for the 2019+ pipeline, and to manage the innovation development gate process for MillerCoors (pre-stage gate).- Led development of new entry level recruiting strategy for interns and experienced associate-level hires including creation of new assistant marketing manager role, aligned through CEO.

I was responsible for development of all national craft new product innovation and multi-year innovation pipeline and leading 2 associate managers.Accomplishments:- Created, aligned and actioned new seasonal craft strategy to better meet the changing needs of consumers and customers while driving efficiencies for MillerCoors, resulting in opportunity of incremental 28k BBLs and nearly $3M in margin for both MillerCoors and distributor network.- Led team of 2 direct reports and multiple cross functional partners to develop and validate all national craft new product innovation and 3yr innovation pipeline. Highlights include Blue Moon Mango Wheat, which generated $7M in gross margin as the flanker brand to flagship Belgian White, and launching Leinenkugel’s Anniversary Lager with global brewer Hofbrau to drive displays and talk value for Leinie’s 2017 program.

I led brand strategy and activation for Miller High Life, including leading brand and business planning and managing one associate manager. While managing Coors Light Innovation Activation prior to a restructure, I commercialized and led development of Coors Light Summer Brew and other elements of summer 360 program.Accomplishments: Miller High Life Brand Manager - Led 2014 marketing plan to relaunch High Life resulting in 10 point velocity trend change and performance that exceeded plan by 91K BBLs and $3.7M in margin. - Managed $15M brand budget for marketing, media and activation, including leading development of digital, social, and print, and supporting TV, brand positioning and purpose.- Led cross functional team that developed impactful, design forward thru the line retail programs. Artist Series program led to 1 pt STR trend improvement and 5 pt Nielsen velocity trend improvement. Heritage design program resulted in +4.3% volume growth on focused SKUs.- Implemented Influencer Marketing program in 3 cities by hiring an agency, managing field and agency relationships and activation. Program resulted in double digit velocity improvements.Coors Light Innovation Activation Brand Manager - Developed Coors Light 2014 summer program, including the launch plan for Coors Light’s first ever line extension Summer Brew, which exceeded initial volume forecasts and was 13% margin accretive to base business. Achieved project objectives of bringing Hispanic consumers into franchise and outperforming competition.

I built and championed environmental sustainability vision, plan and principles for MillerCoors marketing that were embedded within organization as the first sustainability brand manager at MillerCoors.Accomplishments:- Built and championed environmental sustainability vision, plan and principles for MillerCoors marketing that were embedded within organization as the first sustainability brand manager at MillerCoors.- Transformed unbranded corporate sustainability platforms into commercially and consumer relevant programs. Rebranded and expanded existing business case competition to “Miller Lite Tap the Future” to support Miller Lite positioning resulting in expansion of the program and increased impressions and affinity for Miller Lite. Launched Coors Recycles program as a test, eventually used as a core theme for critical summer program.

I commercialized innovations Home Draft, Cold Activation Window and Super Cold Activation. Developed marketing strategy and activation, managed agencies, led sell-in with field, managed multi-million dollar budget and supported testing with insights, engineering, supply chain and brewery operations.Accomplishments: - Led national launch of Cold Activation Window secondary package resulting in +25k incremental BBLs and feature and display increases above target. - Managed Home Draft rollout as marketing lead for Coors Light and Miller Lite teams, resulting in package achieving velocity and incrementality targets during launch. Collaborated in cross functional partnership with innovation, supply chain and operations teams. Led media and activation national strategy. - Led development radio, OOH and digital for Super Cold Activation launch and supported TV development. Exceeded Coors Light ad score norms and volume grew +1% as total beer and light beer declined.

I developed channel strategies for c-store that laddered into MillerCoors high level strategic priorities and served as base for brand and retail marketing plans, focused on economy and craft brands.

I provided insight to Midwest region sales and marketing teams using quantitative and qualitative custom consumer studies, internal sales data, industry data and syndicated data sources including AC Nielsen and Spectra.

I performed in-depth analysis of craft and import brands to understand performance drivers, evaluate performance versus strategy and identify additional opportunities for growth using internal sales data and syndicated competitive data like Nielsen.