I've been a registered graphic designer since 2005 but was originally trained as an engineer. In 2016 our family started an organic vegetable farm, and this gave me the opportunity to meet the many fantastic artisanal food producers in the area.In the case of Cafezia coffee, owner Jenna experienced great difficulty explaining why her coffee was unique. In a saturated market like specialty coffee, this is no small problem. We created branding and packaging that clearly positioned her coffee as a great alternative. The result a year later was a 40% increase in sales, in both retail and online.With Pepper North Artisan Foods, rebranding and repackaging led to onboarding two highly desirable retailers who had denied them a listing several times because their old packaging was too niche for their customers.I got into this space because we are bombarded with food choices everyday. For ethnic food brands, the challenge is even greater because usually there is some degree of education required to win a customer. I want to help those companies clearly state their promise to the people who want to hear it most. WHAT I DO:-Branding for Food and Beverage-Food & Beverage Packaging Designas well as:-POP Display Design-Marketing Materials -Signage and Billboard -Trade-show Banners -Squarespace and Shopify Website Design and Development-Prop Styling for Food photography-Interior design/branding of Food environments (retail/hospitality)Find me at: https://eyecandydesign.co or feel free to send me a message here!