Amanda Diamondstein Email & Phone Number

Emeryville, California, Us

Raising the bar of a people-first culture as company doubles in size elevating PNC's standing to be named the 2nd Best Place to Work according to Great Places to Work by creating data-driven initiatives supporting the fast-growing $2B CPG organization.

New York, Ny, Us

• Grew team from two to six people in the first four months with team members working across clients including Genentech, Unilever, Paypal, and Starbucks, amongst others• Created and drove culture programs based on data-driven insights at Astra Zeneca across the Biopharmaceutical Business Units and the Cardiovascular, Renal and Metabolic (CVRM) diseases business. Work included executive counsel and communications, Employee Value Proposition development, and Employee Experience design.• Crafted strategy, conducted research, and implemented the Diversity, Equity, And Inclusion program at Macerich guiding the heads of HR and Marketing on best practices to embed DE throughout the business.• Provided strategic employee engagement and communications counsel and conten creation for Bristol Meyers Squibb regarding their international growth strategy in China

San Francisco, California, Us

• Led communications team across corporate communications and brand evolution• Partnered with Legal and Trust & Safety teams to drive crisis communications across the two-sided marketplace• Drove Diversity, Equity, and Inclusion communications across the Upwork marketplace, employer branding, corporate policies, values, and organizational identity

San Francisco, California, Us

• Spearheaded internal communications and executive communications through two successful acquisitions and change management initiatives.• Created the Employee Experience program including the new company values and the strategy as to how we make them pervasive across the global employee life cycle.• Drove culture change for 1400-person corporation across offices in 27 countries and during two acquisitions• Crafting and rolling out all CEO Communications internally and externally, including keynotes, presentations, email communications.

Lyft• Managed change and crisis communications across two acquisitions pre-IPO.• Trusted internal communications advisor to People Business Partners across the organization.• Worked with the COO to develop and disseminate important messages to team members.• Gathered feedback on internal communications and surfaced strengths and opportunities to leadership.Arm• Developing the 5-year Employee Experience Strategic Plan• Provided communications counsel to the VP, Employee ExperienceKizen • Created and implemented the marketing communications strategy• Crafted the company’s mission, vision, values, look and feel, storyline, and benchmarking analysis • Delivered executive communications guidance to CEO and COO• Advised on business entry to the financial services vertical market

San Francisco, Ca, Us

Directed strategy and execution of RocketSpace's global communications programo Guided senior executives and internal stakeholders on best practices in communications supporting business strategy, brand identity and voiceo Increased brand awareness via media relations and speaker oppso Developed and implemented communications foundation, processes + content

Provided strategic guidance to the Executive Director of Open Paths on organizational development, fundraising, marketing, and communications. Open Paths is a low cost, caring and professional therapy for adults, families, children, couples and families in Culver City, CA.

San Francisco, Ca, Us

• Directed external and internal marketing communications with control of strategic planning, implementation, staffing and budget• Spearheaded the activities of five employees, two agencies and five vendors across a portfolio of work that spans the breadth of marketing communications – public relations, sales, social media, website, email, collateral, advertising, branding and video• Developed integrated marketing communications program to support a variety of audience segments (e.g. employees, influencers, customers, media, investors) and priorities across a competitive landscape based on the company’s business goals• Created and rolled out the employee and corporate communications and marketing transition plan following the acquisition of Advent by SS&C • Ensured consistent voice, branding, and messaging across all corporate and employee communication channels• Guided senior executives and internal stakeholders on best practices in marketing communications supporting Advent’s business strategy, brand identity and voice

San Francisco, Ca, Us

• Built high performing Marketing Communications team, including reshaping of PR and Content Marketing and hiring new talent and vendors, resulting in increased sales lead generation (up over 3x) as well as elevated brand awareness• Established successful business processes and best practices that were then adopted by other teams • Implemented and tracked benchmarking and trend metrics and regularly reviewed with team and stakeholders• Drove the BCDR, Crisis and Internal Communications programs and wrote all messaging for the global organization

San Francisco, Ca, Us

• Created and implemented strategic PR plans and developed all content across media relations, analyst relations and investor relations communications (e.g. corporate messaging, earnings release, quarterly CEO and CFO earnings scripts, press releases)• Positively shifted key media relationships; engaged with trade and business journalists garnering 4x increase in positive media coverage including being named one of America’s “Best Small Companies” by Forbes• Evaluated PR agency and interviewed 13 agencies until selecting a high performing niche agency • Counseled the executive management team on messaging and external communications across audiences in order to develop the personal brands for key C-suite members • Spearheaded the rebrand of Advent Software including brand awareness benchmarking, development of new brand identity, rollout of new identity across the global organization and internal communications and cultural change evolution• Continuously surpassed all media coverage, analyst coverage and content development targets

Named one of New York's Best Wedding Planners by New York Magazine

• Contractual assignments to manage communications and organize events for special projectsEnterprise Zimbabwe – founded by Sir Richard Branson & Virgin Unite, Humanity United and the Nduna Foundation aimed at reinvigorating Zimbabwe’s economy • Drafted the successful Clinton Global Initiative Commitment to Action application for the organization• Planned launch event, developed speaker agenda, drafted speeches, and managed speaker briefings• Organized speaker round table with press as well as 1:1 interviews with publications including the NY Times and NewsweekTogether for Girls– founded by UNICEF, US Department of State, CDC, UNFPA, UNAIDS, UNIFEM, The Nduna Foundation, BD and Grupo ABC of Brazil as an initiative to end sexual violence against girls in Africa• Planned cocktail reception to honor the charity• Managed external communications including organizing press interviews and editing byline article• Drafted speeches and developed speaker agenda for Ambassadors Melanne Verveer and Eric Goosby

New York, Ny, Us

New York Office (Oct 2009 - Nov 2010):SAP - Client lead, Global Sustainability Campaign• Created, managed and executed the sustainability campaign for SAP focusing on environmental health and safety, business strategy and compliance London Office (April 08 - Sept 09):SAP - Acted as Head of Communications, UK and Ireland (Internal secondment from December 2008 – June 2009)• Developed and implemented internal communications program regarding the UK and Ireland business strategy for 2009 including projects to motivate employees, encourage team building and retained talent as well as led all communications regarding the reduction in force • Managed external communications including all executive communications, media relations and CSR activities • Created 2009 UK and Ireland integrated communications strategy and program • Wrote all internal communications including executive communications and weekly business update SAP UK • Managed eight-person team and all media relations activities • Developed 2008 UK and Ireland corporate messaging SAP EMEA• Managed five-person team and acted as primary client contact for account• Created 2009 communications strategy and plan to position Jose Duarte, President, EMEA and his Regional Leadership Team as thought leaders in the industry in the EMEA regionOil Companies International Marine Forum (OCIMF)• Wrote and implemented survey to lead OCIMF members to obtain understanding of where OCIMF should invest their time and grow their activities• Produced growth strategy and recommendations for President of OCIMF based on survey resultsPanama Tourist Board• Organized interviews for UK travel press to speak with Carl-Fredrik Nordström, Vice Minister of the Authority of Tourism of Panama• Created pitch documents and message house as well as briefed the Vice Minister prior to all interviews

Bellevue, Washington, Us

Microsoft, Middle East and Africa (MEA) Communications Infrastructure - Microsoft• Acted as PR lead for the region including 79 countries building overall communications strategy for the local offices of Microsoft in the MEA region• Developed the scope of work for the region for 2008 by working with the local PR and marketing teams in the MEA region. Responsible for the creation of a united PR infrastructure across the region • Published ‘top stories’ in pan-regional and local publications by analyzing news to be released, building the story and forging relationships with journalists in the region • Created the PR strategy and tactical plan with MEA marketing lead and business managers for the Global Energy Forum in Abu Dhabi (April 2008) Unlimited Potential Group - Microsoft• Developed and implemented the communications plan for the “Unlimited Potential Group” of Microsoft for the MEA region by adapting the global strategy to suit the local and regional projects, issues and events• Organized events as well as created the PR strategy, tactical plan and worked with the Microsoft Corporate Public Sector team to organize the following local MEA events: • Government Leaders Forum - Arabia, Abu Dhabi (January 2008)• Launch of Project Silverback, Queen Elizabeth National Park, Uganda (November 2007)• Connect Africa, Kigali, Rwanda (October 2007)

New York, Ny, Us

The Dow Chemical Company, Pan-European Program Manager - Appliances, Consumer Electronics and Pipes markets• Developed the strategic communications plan for years 2006 - 2008 based on the business goals of each market • Created and managed programs and individual projects from conception to implementation including financial management, team management and media trainingsProjects included (but not limited to): • Worked alongside the Dow technical service & development group and a design team to create a 3D image and micro-site of the World’s Coolest Fridge & Washing Machine • Developed a TV Market Educational Video to educate Dow’s customers on legislation regarding fire safety and environmental compliance• Wrote and produced Pipes Insights – a newsletter for Dow’s current and potential customers International Association of Public Transport (UITP), Consultant• Advised UITP on communications strategy and re-branding• Constructed a new vision statement, mission statement and set of values to support these changesThe Malaysian Palm Oil Council (MPOC), Consultant• Issue management - initiated a campaign to present the Malaysian government’s efforts to support the creation of a sustainable palm oil industry in Malaysia• Performed a stakeholder analysis and developed key messages• Implemented a pan-European media relations program to research, monitor and analyze news relating to this issue via the Porter Novelli European network

New York, Ny, Us

• Planned meetings of the Working Group and the Energy Experts Group in Brussels and Moscow including budget, venues, agendas and logistics• Recruited energy experts from various countries to form the Energy Experts Group• Spearheaded a discussion panel with leading energy companies • Created Working Group concept paper, event documents, invitations and correspondence

Pl

• Deployed as part of a multi-national observer team for the OSCE/ODIHR Election Observation Mission• Observed, identified & documented election practices in Skopje of the municipal election

• Participated in mediations on economic development and security matters in Zvornik, Bratunac and Srebrenica

European Commission - DG Enterprise• Editor of European Day of the Entrepreneur (EDE) Manual and Newsletter• Wrote articles presenting initiatives for PAXIS II, Gate2Growth and E-Business Watch • Designed, developed and executed external SSBC company website

• Organized events and developed marketing plans for Yu-Gi-Oh, Cabbage Patch Kids and Monster Trucks • Spearheaded GirlsGymnastics.com by Bela Karolyi, Olympic gym coach and initiated a grass roots marketing campaign to reach 13 million competitive gymnasts in the United States

Bachelor Of The Arts, International Business Management And Foreign Studies

Master'S Degree, International Relations And Affairs