Amanda Lewis Email & Phone Number

Markham, Ontario, Canada

Heads marketing for this global lighting brand serving retail, architectural, medical and other industries.

• Created, proposed and implemented marketing campaigns for clients of this communications firm.
• Clients included: Spa Inc.; Ontario College of Teachers; The Canadian Institute of Mining, Metallurgy and Petroleum; Ontario Dental Association; Professional Engineers Ontario; Ontario Confederation of University.

Markham, Ontario

Reporting to the VP of Business Development, directed marketing initiatives for this manufacturer of LED lighting for retail, architectural, and signage design. Managed a re-brand and new website to update company image, as well as a fresh integrated sales and marketing strategy. Handled all day to day marketing activities while managing a team of direct.

Toronto, Canada Area

Provided original experiential thinking to help brands reach their goals. Managed the RFP process for this firm's clients at the agency and brand level. Led brainstorm sessions, liaised with agency partners, created budgets and pitch presentations. Clients included Hershey's / Reece's, New Balance, and others.

Led strategic initiatives for a host of clients at this integrated marketing agency. Managed a team of direct reports, as well as lateral collaborators, in responding to client requests for proposals. Created winning campaigns for Coke (Powerade), Mattel (Barbie, HotWheels, BOOMco), Nissan LEAF, Kruger (Cashmere Bathroom Tissue), Astral (Family Channel).

• Strategic leader at this agency specializing in integrated marketing campaigns. Clients included National Bank, Diageo, Danone, E&J Gallo Winery, Bacardi, Merck, Labatt Breweries, and Bell, among others. Managed RFP.
• Led ideation and creative for a Bacardi SAQ / Osheaga campaign; resulted in them winning the international Bacardi Sales Award (2011)
• Conceived and created Labatt's Rope a Bud campaign, winning Lone Star's Supplier of the Year Award (2011)

Retained with this boutique marketing agency specializing in custom experiential marketing campaigns to serve in a key account management capacity with Labatt Breweries, Hershey’s and Sharp Electronics among others, to lead responses to RFPs, create work-back schedules, regulate budgets, and manage day-to-day activities related to production, design, and.

Ba, Psychology And Theatre

Certificate In Digital Media Studies

Continuing Education, Magazine Publishing, Copy Editing